An Introduction to Mobile Friendly Websites

Peak Net LtdUnit 7, Rock Mill Business Park, Stoney Middleton, Derbyshire S32 4TF01433 631827 // nancy@peaknet.co.uk // www.peaknet.co.uk

An Introduction to Mobile Friendly Websites

?Why should I care about having a mobile friendly website?

There will be more smartphones sold than PC’s in 2012

Growth in mobile browser usage went up 111% in 2011

65% of all internet access will be from mobile devices by 2015

80% + of smartphone users access applications

500% growth in mobile searches on Google

62% of users have made online purchases via their phone

£Adapting to this new method of online searching and buying will be the difference between more sales & enquiries and lost opportunities

!Acceptance & use of mobile search and mobile commerce is significantly faster than take up of the internet &

e-commerce was.

Why do I need a different web site?.. Mobile PC/Laptop

Small Screen Large Screen

Slower Processor Faster Processor

Less Memory More Memory

Slower Access Speeds Fast Access Speeds

Mobile specific interactive features Interactive features

!Mobile device users expect clarity, consistency and speed. They have a very

low tolerance for poor quality mobile online experiences.

!Just because you can see your desktop site on a mobile phone doesn’t mean

it’s mobile-friendly.

!Mobile sites are designed for the small screen, with the needs of mobile users

in mind.

A mobile-friendly site can help your business connect with customers and

increase new business.

Look at how the big players are adapting...

Look at how the big players are adapting...

Look at how the big players are adapting...

£You don’t need “big player” money to make your website mobile friendly.

?What should I do next?

Do nothing...

Wait & see what happens...Wait & see what your competitors do...Wait until your customers mention it...Lose sales & miss new opportunities...You won’t spend anything...You won’t gain anything...

Talk to Peak Net...

Get ahead of your competition, now...Improve your Google ranking, now...Generate new business, now...Be a proactive market leader, now...Prices start at LESS THAN50p per day...

Peak Net LtdUnit 7, Rock Mill Business Park, Stoney Middleton, Derbyshire S32 4TF01433 631827 // nancy@peaknet.co.uk // www.peaknet.co.uk

Contact Peak Net Ltd now to get your mobile marketing strategy moving.