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Mobile-Friendly Websites and Effective Email Marketing
of People Say They Couldn’t Live Without Their Phone
46%
You want more customers, right?
Poll: When annoyed are you - A) More likely to buy B) More likely to bail
Make it easy for your customers to use your website and open your email
Rule of thumb: For ease of use, Pinch & Zoom is bad
&Why mobile?
Why email?
25%Of search engine queries are from a mobile phone
50%Of email is opened on a mobile phone
Mobile Responsive Design
Image via UX Pin
5 Keys for Mobile Websites
1. Size to the small screen 2. Make items easy to access 3. Reduce clutter 4. Increase spacing 5. Load quickly
5 Keys for Mobile Emails
1. Have one main message 2. Don’t use a sidebar 3. Be careful with links on links 4. Make the most of the subject line and preview area 5. Choose buttons when you can
Clear, well spaced message
Links on Links is bad. Too easy to click the wrong link.
Not much room, means short subject lines
But preview text offers opportunities
Use a big easy to click button.
“It is not the strongest of a species that survives, nor
the most intelligent, but the one most responsive to
change.”
Charles Darwin
