America’s Mailing Industry Untold Stories of the U.S. Postal Service / Private Sector Partnership...

America’s Mailing IndustryUntold Stories of the U.S. Postal Service / Private Sector Partnership

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National Postal Museum Objectives

• Tell the story of the United States Postal Service

• Tell the story of the history, heritage and heroes of the United States and other countries using postage stamps

• Support a priceless collection of 6 million objects

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An innovative partnership between the United States Postal Service and private enterprise, which uses or supports the Postal Service’s network to provide essential services to American consumers and businesses.

The Mailing Industry…

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Mailing Industry Integration

U.S. Postal Service Network

Acceptance OriginProcessing

Transportation

DestinationProcessing DeliveryTransportatio

n

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• $67 Billion • 155 Billion Packages & Letters

Mailing Industry…

Size & Scope…

U.S. Postal Service…

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8 Million Employees

Annual Revenue =$1.3 Trillion

8.6% of US GDP

200+ Years Old

Objective:To be the preeminent source and story-teller of the USPS/Mailing Industry partnership – past, present & future

Two prong approach:1) NPM Website2) Interactive Rotating Exhibit

USPS/Mailing Industry Partnership Project…

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Website Strategy…

OverviewImpacting Lives

U.S. Postal Service

Company Stories

Interesting Facts

Main Navigation

Industries

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Introduction to project

Industry spokesperson

OverviewWebsite Strategy:

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Shopping Sending & Delivery Information

Relationships Finances

Supporting the needs of consumers and businesses around the world…

Impacting Lives

Website Strategy:

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Citizenship

USPS Historian Curating Story

Historical Perspective

Major Milestones

USPS Leaders

Benefitting USPS

Benefitting American Consumers & Businesses

U.S. Postal Service

Website Strategy:

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Industry Overviews

Narrated Video Intros (CEO Level)

USPS Relationship

Impacting Lives

IndustriesWebsite Strategy:

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IndustriesWebsite Strategy:

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ENVELOPE

MANUFACTURING

EXAMPLE

Overview… State of the Industry… Industry Leaders…

Pioneers…Artifacts… Research…

Company History: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.

U.S. Postal Service Partnership: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.My Company Helps With Shopping: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.

EXAMPLECompany Stories

Website Strategy:

My Company Helps With Managing Finances: Sed et ipsum pulvinar, aliquet augue a, euismod nisl. Sed dapibus ipsum velit, sed blandit ante pharetra et. Sed mollis tristique lectus, et fermentum nulla. Mauris bibendum nisi non erat bibendum, aliquet maximus lacus.

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Who’s Telling Their Story…

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Who’s Telling Their Story…

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Top 10 Things You Should Know About the U.S. Postal Service

Innovation in the Mail

Size and Scope

Fun Facts

Information Technology

Other TBD

Interesting Facts

Website Strategy:

USPS Supplied (examples from usps.com):

Industry Supplied (examples): EMA Jobs Study

Other TBD

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Questions?

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Questions? ?

CONTACT INFO:

Karen McCormick Smithsonian National Postal Museum mccormickk@si.edu202-633-5062

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