Allegrapowerpointfinal

A NEW KIND OF RESOURCE

• Speed and convenience of a quick printer

• Quality and capabilities of a commercial printer

• Capabilities and expertise of a marketing department

Graphic Design

Identity Materials

Marketing Materials

Mailing Services

Signs, Posters, Banners

Promotional Products

Printing & Finishing

Print Management

Presentations

Why partner with Allegra Print & Imaging?

Greater marketing capabilities, opportunities & possibilities

• Expand ability to reach prospects• Improve impact of materials/messages

• Enhance image & increase awareness

Greater flexibility & cost-effectiveness

• Pay only for services needed – only when needed• No in-house fixed costs – or long term commitments

LogosBusiness CardsBrochuresNewslettersWebsitesSell SheetsProgramsInvitationsMailersPresentations…and much more

and Electronic Pre-press

Good design makes good business sense

• Professional design improves credibility of message & messenger

• Graphic elements increase readership, motivation & participation up to 200 percent• Even low-cost elements – colors, fonts, format –

have big impact• Allegra offers everything,

from concept to completion

Making you look better on paper

• Professionally printed materials = professional company image

• Printed messages = greater authority, higher readability & more memorable

• Digital, on-demand technologies make printing more affordable than ever

• Allegra provides complete design, print & production capabilities

Annual Reports

Business Cards

Letterhead

Manuals

Sales Materials

Providing the proper personality for your company

• ID = First & best chance to make the right impression• Cohesive, consistent ID increases recognition,

improves reputation

• Colors, graphics & fonts establish company character

• Allegra: An expert in developing and producingID materials

DesignPrintList Development & ManagementMailingPostal Savings

Saving you time, money and hassles

• Direct Mail: the only way to reach each intended recipient

• Design for: postal rates & discounts – increased response

• Proper direct mail strategies increase responses by up to 400 percent• Allegra Experience = Turnkey solutions from design

to delivery

Graphics that identify, attract, inform & inspire

• Visual/Outdoor marketing is growing by 12 percent

per year

• Cost-effective solutions that strengthen brand identity and complement other materials

• Great for trade shows, meetings, fundraisers orsales displays

• From layout to printing to mounting, Allegra can do it all

GiftsAd SpecialtiesGiveawaysIncentivesEmployee Recognition

Gifts that keep on giving visibility to your message

• One of the most cost-efficient & versatilemarketing tools

• Customers who get promos make 24 percentmore referrals

• Direct Mail response rates proven to jump from 0.7 percent to 9.55 percent when apromotional product is incorporated

• Allegra has access to over 300,000 promotionalproducts - we’ll help you find the rightproduct at the right price

Book BindingCollatingCuttingFoldingHole PunchingLaminatingNumberingPaddingPerforatingScoringStapling

Full-color printing, available in traditional offset and short-run digital

Two-color or single-color printing

High-volume copying in both color and black and white

More options, more ways to make a great impression

• Digital technology slashes cost/lead times for color printing

• On-demand & personalized printing reduces waste

& improves response• Finishing adds appeal, durability, functionality – and value• We produce everything from B/W sheets to

glossy brochures

Project ConsultationOnline File Transfer

Pick-up and Delivery

Order Online with AllegraDirect

Making your projects easy, efficient & economical

• Save money: no more outdated inventory

• Reduce waste: print only what you need when you

need it• Save time: transfer your files to us online throughour Web site

• AllegraDirect: make life easier by managingyour printing from your desktop

Handouts

PowerPoint/

Presentations

Reports

Trade Shows

Training Materials

Handouts

PowerPoint/

Presentations

Reports

Trade Shows

Training Materials

Helping you make your point with stronger messages• 83 percent of all learning occurs visually

• Adding visuals to presentations increases retention 600 percent

• Graphics transmit info 70 percent faster & 77 percent more effectively

• Allegra helps you plan & produce for maximum impact

SERVICE CENTER IN-PERSON ONLINE

. .

Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G

REVOLUTIONIZE

Allegra Print & Imagingcan now make each printed piece as colorful and unique as the personyou’re sending it to.

PERSONALIZE

> PERSONALIZE

With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.

> PERSONALIZE

Photo

Logo

Text

Signature

CustomerData

What is variable content?

> PERSONALIZE

And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.

> PERSONALIZE

0% 100% 200% 300% 400% 500%

Apply Database Infoto the Offer

Add Name Only PlusFull Color

Add Full Color

Add Name Only

Improved Response Rates with Digital Printing(compared with a static, black-and-white mailing with a response of 0.46%)

Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.

CUSTOMIZE

Customize colors, text, and images within yourdocument to produce different versions for different

industries, demographics, or geographic zones.

> CUSTOMIZE

When you print your document usingVariable Data Printing, you can:• Change images• Change colors• Change text

> CUSTOMIZEFor example, in one press run of5,000 quantity, you can…

- print 225 using this image and textWe serve the growing needs of Health Care…

- print 1,675 using this image and textWe serve the growing needs of Manufacturing…

- and print 3,100 using this image and text

We serve the growing needs of the Financial Industry…

> CUSTOMIZE

Economizeyour budget byprinting only whatyou need…

even if it’s onlya small quantity.

ECONOMIZE

Digital Printing is a Powerful Tool for One-to-One Marketing

• Relationship marketing• Higher response rates• Print less, benefit more

ECONOMIZE

> ECONOMIZE• Eliminate the need to print and store large quantities

• Reduce waste of unused, outdated materials

• Print small or large quantities …on demand

• Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.

> ECONOMIZE• Improved response rates

• No need to trash costly, out-of-date marketing or sales pieces

• Inventory savings

• Shorter printing timelines

• Digital transmission of files

• Reduced mail-handling costs

• Work remains in digital format

> ECONOMIZEThe power of variable dataYou do the math:

Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer

With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer

> ECONOMIZEVDP allows you to address mail-marketing material during the press-run.

Eliminates cost/time requirements with additional labeling/addressing operations.

VISUALIZE

Visualizeprinted pieces that show each of yourcustomers just howimportant they are

> VISUALIZEConnect with your customers through:

DIRECT MAIL

NEWSLETTERS

BROCHURES

INVITATIONS

SEMINAR LITERATURE

FOLLOW-UP MAILERS

RELATIONSHIP MANAGEMENT

WEB SITE FULFILLMENT

LABELS

POINT-OF-SALE

Get to know thecapabilities ofDigital Printingand simplify eventhe most complexmarketing strategieswith the latest inVariable Data printingtechnology.

FAMILIARIZE

VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA.

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