Allcoffee Company Pitch & Business Plan Review

“CHANGE YOUR MIND, IT’S COFFEE TIME!” “CAMBIA TU PENSAMIENTOS, ES HORA DE

TOMAR CAFÉ!”

Mission Statement

To provide flavorful coffee beans and brewing coffee equipment to business owners and private consumers in the areas of central

Florida.

TEAM AND KEY ROLES

Ignacio ContrerasGeneral Manager

Giuseppe CecinatoSales Manager

Julio GuarenasService Technician

Camila RuizOffice Manager

PARTNERS AND RESOURCES

SyscoOne of our major distribution channels for our Allcoffee coffee blends, beans, grounded coffee, capsules and instant coffee.

RancilioAn Allcoffee Company distribution channel who provide us with coffee equipment to brew Allcoffee coffee products.

Gruppo CimbaliOne of our equipment distributors who provide us with the top of line coffee equipment for multipurpose usage.

FAEMADistribution channel that offers Allcoffee Company excellent equipment to brew Allcoffee coffee products.

Cheney BrothersOne of our major distribution channel for Allcoffee coffee blends, beans, grounded coffee, capsules and instant coffee.

CasadioOne of our equipment distributors who provide us with the top of line coffee equipment for multipurpose usage.

SedanosOne of our market channels that provides Allcoffee coffee products to our at home coffee drinkers.

La Carreta

One of our market channels that provides Allcoffee coffee products to the public matched by their latin dine in experience.

PROBLEMS WORTH SOLVING

Expensive coffee machines Money consumption on Starbucks Quality flavored coffee Instructional training Easy to make coffee at home

OUR SOLUTIONS

Quality equipment low price/ lease Flavored coffee- Allcoffee brand Easy to make at home products Kelly equipment for consumers Allcoffee training

TARGET MARKET

COMPETITIVE LANDSCAPE

Competitors How our solution is better

Illy Lower prices for coffee bean cases

El Molino Lower prices, focused coffee flavors

Lavazza Higher volume equipment, lower prices

Segrafedo Higher volume equipment, lower prices

ILLY

http://shop.illy.com/online/store/product_iperespresso-serving-machines-us_y5-milk-iperespresso-machine_us

Francis Francis Y5 Milk iperEspresso Machine$349.00

SEGAFREDO

SZ01 MINI PROFESSIONALPortable mini Professional Machine with steamer for home or office.$750.00http://www.segafredocafe.com/shop.php

ADDITIONAL COMPETITORS:

• El Molino- Tampa- http://www.elmolinocoffee.com

• Lavazza- http://www.lavazza.us/us/products/blends/coffee/

THREE MAIN CONSULTING POSITIONS

• Small Businesses• Hotel Chains• Individual Sales

HOW CAN ALLCOFFEE MAKE THIS HAPPEN?

SALES CHANNELS Create an enthusiastic sales team Hotel Chains Small Privately Owned Businesses Supermarket Chains Setup individual website

MARKETING ACTIVITIES Direct marketing w/ businesses Advertise online Sponsor Events Direct marketing to Hotel chains Variety of samples

FUNDING NEEDED

• Cover our negative net income

• Hire necessary sales reps & operation team

• Expansion necessities

$800K

ALLCOFFEE CENTRAL FLORIDA SAMPLE • http://allcoffeecentralfl.sitey.me

WHY SHOULD WE CONSIDER THESE

OPTIONS?

• Share of coffee drinking consumers in the United States in 2015, by age group. Powered by NCA.

• 45% 18 to 24 years

• 57% 25 to 39 years

• 62% 40 to 59 years

• 65% 60 years and older

• 485 hotels located in total potential market.

• 35 hotels in Lakeland, 100 hotels in Tampa and 350 hotels in Orlando.

• 26,752 companies in Lakeland

• 192,780 companies in Orlando

• 132,009 companies in Tampa

• Total 351,541 companies in potential target market estimated 352,000 companies

KEY FACTS TO KEEP IN MIND:

MINOR SUGGESTIONS:

• We need fixed rates for each restaurant, fixed rate for each hotel and fixed rate for each business with set of employees

• Reduce or completely terminate old products that are not selling

• Optimize the Allcoffee brands and blends

• Revision of the contract

• Revision of consequences

WHERE SHOULD ALLCOFFEE LOCATE FOR EXPANSION?

POTENTIAL EXPANSION LOCATIONS:

SEATTLE EXPANSION

Date Milestone Who Is Responsible

December 31, 2015

New Website for Central Florida Allcoffee

Allcoffee Social Media Director

March 1, 2016 Allcoffee Sales Team Allcoffee Directors

April 30, 2016Allcoffee Revitalization Investment

Allcoffee Partners & Owners

May 31, 2017 Allcoffee New Location

Ignacio Contreras & Directors

MILESTONES

KEY POINTS REVIEW:

• New target market:

• Small Businesses

• Hotel Chains

• Individual Sales

• Further Investments: Estimated $800,000

• Sales Representation

• Flexible Website

• Expansion

REFERENCES & RESOURCES:• http://www.seattlepi.com/business/article/Coffee-sellers-try-to-keep-you-drinking-in-the-1303805.php

• http://www.myfloridacfo.com/floridasbottomline/docs/FBL2013_special_report.pdf

• http://www.statista.com/topics/1248/coffee-market/

• https://www.quicktransportation.com/hotels.php

• http://www.seattle.gov/DPD/cityplanning/populationdemographics/aboutseattle/raceethnicity/default.htm

• http://quickfacts.census.gov/qfd/states/41/4159000.html

• http://www.drinktruenorth.com/collections/brewing-equipment

• https://www.nutshell.com/pricing/

• http://www.hubspot.com/products/crm?__hstc=90241221.15e781ea33b901c5e1c73ec715b457ee.1446143058414.1446143058414.1446143058414.1&__hssc=90241221.1.1446143058415&__hsfp=16763149

• https://app.liveplan.com/company/KIToz/pitch/view

• http://editor.sitey.com/#/site/41331558/desktop/

• http://www.cafebustelo.com/es/

• http://allcoffeecentralfl.sitey.me

• http://www.drinktruenorth.com/collections/brewing-equipment

• http://www.drinktruenorth.com/pages/chemex-recipe

• http://www.elmolinocoffee.com

• http://www.keurig.com/Brewers/Work/Keurig®-K155-OfficePRO®-Premier-Brewing-System/p/K155_Brewing_System

• http://www.allcoffee.com

• https://www.facebook.com/centralfloridaallcoffee/timeline

The floor is now open for any questions, comments or concerns!