Alessandra Brasca Il punto di vista IBM - la...

Alessandra Brasca Il punto di vista IBMIl punto di vista IBM

Social Mobile Big Data

Using context to transform

the client experience

Cloud trends are changing entire industries by engaging data, mobile and social through innovative applications

Powered by Cloud

© 2012 IBM Corporation© 2013 IBM Corporation2

Using context to transform the decision

process

Using context to

drive greaterinsight

Systems of interaction are user-centric and represent the convergenceof mobile, social and big data

Intelligent & portable workloads

Systems of Interaction

Systems of Engagement Systems of Record

CRM HR

DB ERP

© 2012 IBM Corporation© 2013 IBM Corporation3

Intelligent & portable workloads

Patterns of expertise

Dynamically orchestrated services

Continuousclient experience

Partner valuechain

Cloud-basedServices

Internet of Things

DB ERP

Drives need for continuous IT

optimizationOptimization Innovation

Today’s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation

The NewEnterprise

Cloud Enabled

© 2012 IBM Corporation© 2013 IBM Corporation4

Fuels investments in

innovation

Cloud Enabled

Private Clouds Hybrid Public Clouds

Flexible business service delivery and consumption models

IBM solutions deliver flexibility in how organizations build and deploy cloud services, enabled by open standards and integrated security

© 2012 IBM Corporation© 2013 IBM Corporation5

Evolve existing infrastructure

to cloud

Accelerate adoption with

integrated systems

Immediate access to a managed

platform with flexible cost

Common Cloud platform built on an open standards re ference model

Access public cloud SaaS solutions

Open Services For LifeCycle Collaboration TOSCA

Open architectures enable real innovation through interoperability

© 2012 IBM Corporation© 2013 IBM Corporation6

IBM’s expanding SmartCloud Services portfolio is designed to deliver flexibility and choice

Managed cloud

� Bare metal to virtualized to address practicallyall applications

� Private or public, dedicated or shared deployment options

� Robust, reliable performance and uptime for demanding, “born-on-the-cloud” applications

IBM SmartCloud Enterprise+

� Fully managed ITIL-compliant cloud services with SLA up to

Cloud native

© 2012 IBM Corporation© 2013 IBM Corporation7

Security-rich and scalable cloud-managed services platform

Managed cloud services

� Fully managed ITIL-compliant cloud services with SLA up to 99.8%

� Choice in isolation models, built-in OS, security, patch mgnt

� Run multiple production workloads, including SAP, Oracle, Commerce applications and development and testing

� MS Windows , Linux , IBM AIX OSCloud enabled

IBM SmartCloud for SAP and Oracle Application Serv ices� Reduced complexity leveraging a fully automated managed services run by IBM SAP application

experts

� Self-service portal for on-demand, accelerated provisioning of SAP or Oracle services, with service level agreements (SLAs) up through the application layer

� Supports all SAP Business Suite and SAP Business Objects products as well as SAP HANA

� Support for all Oracle database and business applications

SoftLayer supports and extends IBM’s cloud strategyWorkload optimized, deployment choices, integrated services management

� Bare-Metal Servers, Virtualized Public Cloud Instan ces, Private Cloud Deployments Provides the best fit optimized for a range of cloud workloads

� Integrated Platform Across Multiple ArchitecturesHighly flexible with support for public, private and hybrid deployments

� Common Management System with APIs Customer control and increased visibility with a unified management system

Common User Interface and APIsCommon User Interface and APIs

© 2012 IBM Corporation© 2013 IBM Corporation8

Proprietary Infrastructure Management System facili tates automation & orchestrationProprietary Infrastructure Management System facili tates automation & orchestration

Common User Interface and APIsCommon User Interface and APIs

Private network allows seamless communication acros s distributed environmentsPrivate network allows seamless communication acros s distributed environments

x86 Pod Infrastructurex86 Pod Infrastructure x86 Pod Infrastructurex86 Pod Infrastructure x86 Pod Infrastructurex86 Pod Infrastructure

Private CloudsPublic Cloud InstancesBare Metal Servers

Real-time Analytics� Web analytics

� Predictive analytics

� Social analytics

� Market analytics

� Pricing optimization

Social Business� Enable new interactions

� Facilitate collaboration

� Collaborative developmentSentiment analysis

SmartCloud Business Solutions: a SaaS model to provide enterprise level applications

© 2012 IBM Corporation© 2013 IBM Corporation9

Digital marketing� Define messages and automate

campaigns

� Optimize search results

� Customized Web experiences

Optimized Supply Chain� Supply chain visibility

� Optimize inventory & order mgnt

� Apply insights to align supply with demand

� Supply mgnt solutions

� Spend analysis

Supply Chain Visibility

Ensure quality of IT services focusing on

Ensure you have the right roles and the

right skills

Keep multisourced IT services aligned to

A successful journey toward cloud depends on integrating organization, governance and services

© 2012 IBM Corporation© 2013 IBM Corporation10

services focusing on client’s needs Organization

Services Governance

services aligned to business goals

Grazie dell’attenzione

Alessandra BrascaAlessandra Brasca

Cloud Leader

IBM ITALIA

ale_brasca@it.ibm.com

it.linkedin.com/in/alessandrabrasca/@alebrasca