Ageing and Employment Challenges, Trends and Best Practices Sarah Dekkiche, Project Manager at CSR...

Ageing and EmploymentChallenges, Trends and Best Practices

Sarah Dekkiche, Project Manager at CSR Europe

Table of Contents

1. CSR Europe - Introduction

80 Corporate Members

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32 National Partner Network

What do we do?

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Platform for practical change • Share and further develop CSR best practices with peers – enhance

business contribution to a sustainable society• Thought leadership through practice and action• Implementation of projects that practically change business practices

Multipartner approach • Cooperate and co-build solutions with stakeholders in several topic areas• Strong relationships with EU, NGOs, sector organisations and other

experts• Largest CSR Network in Europe – 35 National Partners and a global

network of regional partners

Enterprise

2020

José Manuel Barroso, European President of the European Commission, attends CSR Europe’s General Assembly, April 2009

CSR Europe – Enterprise 2020

Focus topics 2011-2013

1.ESG disclosure and reporting2.Ageing & demographic change3.Bottom-of-the-pyramid4.Health & well-being5.Supply chain & human rights6.Financial capabilities

Focus topics 2011-2013

1.ESG disclosure and reporting2.Ageing & demographic change3.Bottom-of-the-pyramid4.Health & well-being5.Supply chain & human rights6.Financial capabilities

(1) Insight: EU & other expectations

(2) Best practice sharing

& tool development

(3) Business innovation

projects

E2020 compan

y

2. Active Ageing, a business challenge

Active ageing: affecting business competitiveness

Employment/Workforce Products and Service offer

Estimated shortfall of around 35 million workers by 2050 in Europe.

Increased average age of the workforce; younger workers becoming increasingly rare.

Skills scarcity and skills obsolescence Rising liabilities for pensions and healthcare

Increase career flexibility: create personalized career development paths

Empowering older employees: through entrepreneurship and volunteering

60 % more consumers aged 55+ by 2030

Europeans aged 55+ account for 54% of consumer spending and 75% of private wealth.

Failure to adapt to changing markets Decreased market share

Needs of older consumers Re-think sales and marketing: create

appropriate marketing campaigns for new demographic target groups

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ObjectivesProvide companies with guidelines and a methodology with regards to:

1. Active Ageing in Employment + Jobs• Skills retention and management• Skills Development - Empowering the older

workforce (beyond the company)

2. Products & Service Development• R+D Innovation (Product Development)• Product Positioning

Enterprise 2020 collaborative projectThe Business Contribution to Active Ageing

3. Business Approaches

Randstad – Abolish Stereotypes

Point out added value of senior employees by:

1. cooperating with Dutch public employment service:>> local projects dedicated to re-entering the labour market

2. sharing best practices with society:>> social media important tool to proactively engage with society

3. continuously educating customers and other stakeholders:>> dedicated branches with older staff to serve the older employees

BASF – Generations@Work

Goal:• Anticipate and be ready for tackling the consequences of demographic change• Improve BASF’s competitiveness

Process – 6 field areas• Employability: individual counseling for employees on all questions relating to

qualification, assembles needs-based learning packages• Sustainable Recruitment: continuously training and recruiting qualified young

professionals even in times of low replacement needs.• Competitive Productivity: Salary components can be converted to a later

supplementary retirement pension or into shares• Culture Change: A change of awareness encouraging a positive approach to ageing

and individual career planning• Social Commitment: Fostering the development of young people• Financing of Pensions: establishment of a contractual trust arrangement

GDF SUEZ – Coaching and Mentoring

• In France “Agreement on ageing workers” (2010) with 3 indicators :o 12 % of employees should be aged 55 and more (by December

2012)o 4 % of employees aged 55 become tutorso 3 % of recruitments (people aged 50 and more)

• Compulsory “mid-career interviews” for all categories of workers : re-orientation, better life-work balance, additional training

• Competence mecenat for redundant/ageing workers > associative world (Ngo)

Volkswagen - Volunteering

Goal: • Supporting and increasing awareness of charitable activities, particularly at Volkswagen

plants.

Process:• Volkswagen supports individuals in finding their own solutions, so that they can develop

structures that are sustainable in the long-term >> Helping people to help themselves• Facilitates a close exchange of information with local authorities, umbrella associations

and organisations.• provides senior employees with comprehensive advice about the possibility of

volunteering or taking up an honorary post.

Outcome:• 30,000 volunteers on German sites• Triple benefit: staff, company, society

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Thank you very much for your attention!

More information can be found on www.csreurope.org or by contacting Sarah Dekkiche, sd@csreurope.org