Älvsby Källa AB launching Älvsby Källa Premium Water 2009 in English

Copyright2009ÄlvsbyKällaCo

ÄlvsbyKällaCo.

•  Foundedin2007with7‐9employeesinthemanufacturingplant.

•  Productioncapacityof3‐8millionsofbottlespermonth.

•  Locatedinthenature,northofSweden.

•  NearthearcticcircleandLapland,Europe’slastwilderness.

ÄlvsbyKällaTheHistory

•  ThisissaidtobeSweden’slargestseriesofrapidswithapproximately180000visitorsyearly.

•  Thecommonclaimisthattherapidsdrop80meters(262feet)in5kilometers.Thisisabigstretchoftheconceptofawaterfall.

•  Thefinal2kilometersoftherapidsaresaidtodrop60meters,whichisalittlemorevalidofaclaim,butstillpushingthelimits.Theveryfinalportionoftherapidsappeartobetheonlyrealsectionofavalidwaterfall.

•  Therapidsaresurroundedbyanaturereserve,andahoteloverlookstheformationfromacrossalargelagoon.

Purewaterisgoodwater

Goodwaterisnatural,withoutadditives.Itcomesfromapureenvironmentandishandledcarefullytoensurethatthenaturalpurityispreserved.WaterfromÄlvsbyKällaisgoodwater,perhapsevenoneofEurope’sbestwaters.

•  ÄlvsbyKällaislocatedneartheArcticCircleandLapland,Europe’slastwilderness.

•  ThewaterusedbyÄlvsbyKällaisnaturallyfilteredbyalargeboulderridge.

•  ThesourceofÄlvsbyKälla’swaterislocatedfarawayfrompollutingindustries.

•  ÄlvsbyKällacantransportitswaterviarail,boat,airplaneortruck.

WhatmakesÄlvsbyKällaunique?

•  ÄlvsbyKälla'swatercomestogetherfromthreedifferentsources‐twolakeslocated5‐6kmoutsideÄlvsbynandthePiteälvenRiverwhichpassesthetown.

•  Thewaterflowsthroughalargeboulderridgewhichrunstheentirenorth‐easternsideofÄlvsbyn.Intheboulderridge,thewaterisfilteredthroughvariousdifferentlayersofearth,sandandgravelbeforedrainingdownintoboredwells.

•  Analysestakenoverthelasttenyearsshowthatthewaterisverystablewithchangesfromyeartoyearbeingmarginal.Thisgivesthenecessaryprerequisitesforexcellentwaterqualityeveninthefuture.

•  ÄlvsbyKälla'shighwaterqualityisduetoitsbufferingcapacity,alkalinityandconductivity,i.e.thecapacitytowithstandtheforeignencroachmentofacid.

•  Ahighbufferingcapacitymeansthatthewatercanbestoredandtransportedoveralongerperiodoftimewhileretainingthesamehighquality.

Safetyandqualitycontrol

•  ÄlvsbyKällachecksitswaterateverystage,fromitscollectiontothebottlingprocess.

•  ThewateristransportedviaÄlvsbyKälla’sownpipelinewithoutevercomingintocontactwithotherwatertransportationsystemswhichmayleakandpollutethewater.

•  Usingitsownpipelinealsoeliminatestheriskthatthespringwatercanbecontaminatedifthereisaleakfromthemunicipality’ssewagetreatmentplant,somethingwhichhappenedinNokia,FinlandandOslo,Norway.

Pureandpleasant‐tastingwater

•  Thewaterhasalowmineralcontentwhichmeansthatthepercentageofsaltsitcontainsislowerthanmostotherwatersonthemarket.

•  Thewaterhasagoodbufferingcapacityandcanwithstandbacterialattack.

•  Thewater’svalueliesalmostexactlymid‐waybetweenthelowerandupperlimitvaluessetinthestandardsoftheSwedishNationalFoodAdministration.

•  ThewaterfromÄlvsbyKällawillbesoldbythebottle,asstillwaterorassparklingwater,withoutanyotherformofadditives.

ÄlvsbyKällaMarketPlan2009

•  Q1‐Q2Establishdistributors/customerinPremiumareasinSwedenandotherprioritycountries.

•  StartinguptheproductioninJanuaryfordeliverystartinFebruary.

•  Followupandsupportwithcustomeractivitieswithdistributorsandendcostumers..

TheProduct•  Asoriginal,withÄlvsbyKälla

designedbottlesandbrand.

•  AsOEM,wecanhelptodesignyourownbottleandtapthebottleswithÄlvsbyKälla´swaterforyourmarketsandcostumers.Forexample,TheHiltonHotelswithownbottledesign.

MineralfactsofÄlvsbyKälla

Enhet Mätosäkerhet

Coop, X-tra,

Naturell bords-vatten

ICA, Mineral-

vatten utan

kolsyra

Coop, Kolsyrat mineral-

vatten

Evian, natural mineral

water Imsdal

Aquador minerale naturale

San Pellegrino (kolsyrat)

Perrier, kolsyrad Vittel

Loka Naturell

lätt kolsyrad

Ramlösa (mindre kolsyra)

Bonaqua Silver,

natural, lätt

kolsyrad

Ramlösa Stilla

(Jacobs källa)

Älvsby Källa

Alkalinitet, HCO 3 mg/I *+- 5-30% 53 7.4 52 360 36 120 230 430 260 590 540 < 1 230 43

Fluorid, F mg/I *+- 15-25% 0.39 0.25 0.42 0.13 < 0.1 0.17 0.69 0.15 0.23 0.40 2.6 0.18 0.30 0.42

Klorid, CI mg/I *+- 15-20% 18 < 2.0 17 7.5 < 2.0 12 56 22 3.5 38 26 < 2.0 27 3.3

Sulfat,SO4 mg/I *+- 15-20% 12 4.6 14 13 4.2 3.8 460 42 120 16 4.7 6.4 35 3.5

Kalium, K mg/I *+- 10-15% < 2 < 2 < 2 < 2 < 2 < 2 2 < 2 5 61 < 2 < 2 4 2

Natrium, Na mg/I *+- 15-20% 10 1.5 9.5 6.9 1.3 9.6 33 11 7.5 170 220 1.3 12 4.0

Nitratkväve, NO3-N mg/I *+- 15-20% 0.24 0.14 0,21 0.79 2.6 < 0.1 < 0.1 < 0.1 < 0.1 0.11 < 0.1 < 0.1 < 0.1 0.11

Nitrat, NO3 mg/I *+- 10-20% 1.1 0.62 0,93 3.5 12 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5

Turbiditet FNU FNU *+- 10-20% < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.10 < 0.11 < 0.10 < 0.10 < 0.10 0.12 < 0.10

Lukt ingen ingen svag ingen ingen ingen svag ingen ingen svag ingen ingen ingen ingen

Lukt, art obestämd obestämd obestämd

Färg vid 405 nm mg/I Pt *+- 10-15% < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5 < 5

Konduktivitet 25° C mS/m *+- 5-15% 18.2 2.70 18.0 57.7 6.98 24.0 128 79.1 62.4 106 88.3 4.62 52.5 9.47

pH 25° C *+- 0,2 enheter 7.7 6.2 5.8 8.0 7.3 7.7 5.7 5.9 8.1 6.0 6.0 4.4 7.9 7.3

Kemisk syreförbrukn. COD-Mn mg/I *+- 15-20% < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0 < 1.0

Ammoniumkväve, NH4-N mg/I *+- 15-30% < 0.010 < 0.010 < 0.010 < 0.010 < 0.010 < 0.012 < 0.010 < 0.010 < 0.010 < 0.010 0.15 < 0.010 < 0.010 < 0.010

Ammonium NH4 mg/I *+- 15-30% < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.19 < 0.02 < 0.02 < 0.02

Nitratkväve NO2-N mg/I *+- 15-25% < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 < 0.001 0.001 0.001 0.001 0.001 < 0.001 < 0.001 < 0.001

Nitrit, NO2 mg/I *+- 15-25% < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 < 0.003 0.003 0.003 0.003 0.003 < 0.003 < 0.003 < 0.003

Summa NO2/0.5+ NO3/50 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5 < 0.5

Aluminium, AL mg/I *+- 15-20% < 0.02 0.09 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.07 < 0.02 < 0.02

Järn, Fe mg/I *+- 15-25% < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05 < 0.05

Kalcium Ca mg/I *+- 10-20% 19 2.6 19 80 12 36 180 160 94 6.8 2.8 2.3 77 9.8

Koppar, Cu mg/I *+- 10-15% < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01 < 0.01

Magnesium, Mg mg/I *+- 10-20% 3.3 0.35 3.5 26 0.42 2.6 51 5.3 20 11 0.58 0.34 10 2.8

Mangan, Mn mg/I *+- 10-15% < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 < 0.02 0.04 < 0.02 0.04

Hårdhet tyska grader °dH *+- 15-30% 3.4 0.44 3.4 17 1.8 5.6 37 23 18 3.5 0.52 0.40 13 2.0

Source: ALControl Laboratories AB (April 2008), Linkoping, Sweden