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googlecertifications.com
All of the practice test are derived from the Google Adwords Learning Center.
Quizzes numbered by Chapters respectively
Quiz profile : http://www.quia.com/profiles/smcsheehy
1.1_B Google Adwords1. How does Google display ads to relevant audiences? (1 point)
Key words based advertisement
ROI
Reach
All of the above
2. When are you Google Ads eligible to appear? (1 point)
After you pass your Google Quality Score
After you activate your account and show you are certified
After your campaign is set up and your account is activated
After you say your prayers and eat your vegetables
Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California? (1 point)
True
False
4. What are the two ways Adwords can trigger your ads to appear? (1 point)
Location
Keywords
Adgroups
Placement
Specification
5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries
would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display Network. (1 point)
True
False
9. A low quality score will give you low costs per click (1 point)
True
False
10. You must spend a minimum of $10 to be eligible for Google Ads (1 point)
True
False
11. AdWords includes two automatic pricing discount features: (1 point)
Smart Ads
Smart pricing
Smart discounter
AdWords discounter
Adwords genious
Submit answ ers
1. How does Google display ads to relevant audiences?
• Key words based advertisement (correct answer)
• ROI
• Reach
• All of the above
2. When are you Google Ads eligible to appear?
• After you pass your Google Quality Score
• After you activate your account and show you are certified
• After your campaign is set up and your account is activated (correct answer)
• After you say your prayers and eat your vegetables
• Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California?
• True (correct answer)• False
4. What are the two ways Adwords can trigger your ads to appear?
• Location
• Keywords (correct answer)
• Adgroups
• Placement (correct answer)
• Specification
5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up
• mighty (correct answer)
• ducks (correct answer)
• mighty ducks (correct answer)
• big mighty ducks crushing walrus (correct answer)
• ducks mighty (correct answer)
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up
• mighty
• ducks
• mighty ducks (correct answer)
• big mighty ducks crushing walrus (correct answer)
• ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up
• mighty
• ducks
• mighty ducks (correct answer)
• big mighty ducks crushing walrus
• ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display Network.
• True (correct answer)• False
9. A low quality score will give you low costs per click
• True• False (correct answer)
10. Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC).You must spend a minimum of $10 to be eligible for Google Ads
• True• False (correct answer)
11. AdWords includes two automatic pricing discount features:
• Smart Ads
• Smart pricing (correct answer)
• Smart discounter
• AdWords discounter (correct answer)
• Adwords genious
1.1 A Google Adwords Quiz1. What is SEO? (1 point)
Search Engine Organization
Severe Engine Organization
Search Engine Optimization
Search Engine Only
Search Ezine Optimizer
2. What is SEM? (1 point)
Search Engine Marketing
Search Ezine Marketing
Search Engine Maintenance
Search Engine Money
Sitemap Engine Maker
3. The types of search results are: (1 point)
ROI
Paid
Free
Organic
Natural
4. What is PPC? (1 point)
Pay Per Clips
Passion Per Class
Pay Per Click
Pay per Class
Pass Per Click
5. What is CPM? (1 point)
Cost Per Micro
Cost Per Million
Cost Per Max
Cost Per Thousand
Cost Per Macro
6. What is CPA? (1 point)
Cost Per Acquisition
Cost Per Annual
Cost Pass Annual
Cost Per Amazon
Cost Per All
7. A * is the instance an ad appears on a page. (1 point)
Appearance
Impression
Analog Announcement
Timing Adgroup
Algorithm Instants
8. ROI is * ? (1 point)
Retro Organization Interprocess
Retro On Invitation
Realtor Only Investment
Return on Investment
Return on Invitation
9. Branding raises? (CHECK 2) (1 point)
Questions
Awareness
Visibility
ROI
Bids
10. * is called a completion of action. (1 point)
Finished
Conversion
Converse
Conman
Done
11. How many Characters can you title be? (1 point)
20
35
25
15
1024
12. How many characters can you first description line be? (1 point)
20
35
25
15
1024
13. How many characters can you second description line be? (1 point)
20
35
25
15
1024
14. How many characters can you Link description be? (1 point)
20
35
25
15
1024
15. How many characters can your actual link be? (1 point)
20
35
25
15
1024
1. What is SEO?
• Search Engine Organization
• Severe Engine Organization
• Search Engine Optimization (correct answer)
• Search Engine Only
• Search Ezine Optimizer
2. What is SEM?
• Search Engine Marketing (correct answer)
• Search Ezine Marketing
• Search Engine Maintenance
• Search Engine Money
• Sitemap Engine Maker
3. The types of search results are:
• ROI
• Paid (correct answer)
• Free (correct answer)
• Organic (correct answer)
• Natural (correct answer)
4. What is PPC?
• Pay Per Clips
• Passion Per Class
• Pay Per Click (correct answer)
• Pay per Class
• Pass Per Click
5. What is CPM?
• Cost Per Micro
• Cost Per Million
• Cost Per Max
• Cost Per Thousand (correct answer)
• Cost Per Macro
6. What is CPA?
• Cost Per Acquisition (correct answer)
• Cost Per Annual
• Cost Pass Annual
• Cost Per Amazon
• Cost Per All
7. A * is the instance an ad appears on a page.
• Appearance
• Impression (correct answer)
• Analog Announcement
• Timing Adgroup
• Algorithm Instants
8. ROI is * ?
• Retro Organization Interprocess
• Retro On Invitation
• Realtor Only Investment
• Return on Investment (correct answer)
• Return on Invitation
9. Branding raises? (CHECK 2)
• Questions
• Awareness (correct answer)
• Visibility (correct answer)
• ROI
• Bids
10. * is called a completion of action.
• Finished
• Conversion (correct answer)
• Converse
• Conman
• Done
11. How many Characters can you title be?
• 20
• 35
• 25 (correct answer)
• 15
• 1024
12. How many characters can you first description line be?
• 20
• 35 (correct answer)
• 25
• 15
• 1024
13. How many characters can you second description line be?
• 20
• 35 (correct answer)
• 25
• 15
• 1024
14. How many characters can you Link description be?
• 20
• 35 (correct answer)
• 25
• 15
• 1024
15. How many characters can your actual link be?
• 20
• 35
• 25
• 15
• 1024 (correct answer)
1.1_B Google Adwords1. How does Google display ads to relevant audiences? (1 point)
Key words based advertisement
ROI
Reach
All of the above
2. When are you Google Ads eligible to appear? (1 point)
After you pass your Google Quality Score
After you activate your account and show you are certified
After your campaign is set up and your account is activated
After you say your prayers and eat your vegetables
Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California? (1 point)
True
False
4. What are the two ways Adwords can trigger your ads to appear? (1 point)
Location
Keywords
Adgroups
Placement
Specification
5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries
would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up (1 point)
mighty
ducks
mighty ducks
big mighty ducks crushing walrus
ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display Network. (1 point)
True
False
9. A low quality score will give you low costs per click (1 point)
True
False
10. You must spend a minimum of $10 to be eligible for Google Ads (1 point)
True
False
11. AdWords includes two automatic pricing discount features: (1 point)
Smart Ads
Smart pricing
Smart discounter
AdWords discounter
Adwords genious
Submit answ ers
1. How does Google display ads to relevant audiences?
• Key words based advertisement (correct answer)
• ROI
• Reach
• All of the above
2. When are you Google Ads eligible to appear?
• After you pass your Google Quality Score
• After you activate your account and show you are certified
• After your campaign is set up and your account is activated (correct answer)
• After you say your prayers and eat your vegetables
• Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
3. It possible to target a Spanish speaking market in California?
• True (correct answer)• False
4. What are the two ways Adwords can trigger your ads to appear?
• Location
• Keywords (correct answer)
• Adgroups
• Placement (correct answer)
• Specification
5. If you put a key word phrase mighty ducks in your adgroup then the following queries would be eligible to show up
• mighty (correct answer)
• ducks (correct answer)
• mighty ducks (correct answer)
• big mighty ducks crushing walrus (correct answer)
• ducks mighty (correct answer)
6. If you put a key word phrase "mighty ducks" in your adgroup then the following queries would be eligible to show up
• mighty
• ducks
• mighty ducks (correct answer)
• big mighty ducks crushing walrus (correct answer)
• ducks mighty
7. If you put a key word phrase [mighty ducks] in your adgroup then the following queries would be eligible to show up
• mighty
• ducks
• mighty ducks (correct answer)
• big mighty ducks crushing walrus
• ducks mighty
8. Placement targeting lets advertisers choose individual sites in the Google Display Network.
• True (correct answer)• False
9. A low quality score will give you low costs per click
• True• False (correct answer)
10. Feedback: a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC).You must spend a minimum of $10 to be eligible for Google Ads
• True• False (correct answer)
11. AdWords includes two automatic pricing discount features:
• Smart Ads
• Smart pricing (correct answer)
• Smart discounter
• AdWords discounter (correct answer)
• Adwords genious
1.2 A1. Adwords Account has several levels of account access that include the following:
(1 point)
Chosen One
Administrative
Guest-Only
Standard
Read-Only
Email-Only
2. Once an administration privilege is given to another user then they can help edit the original owners sign-in information. (1 point)
True
False
3. Google adwords will let your ads run for 1 day before you enter billing information. (1 point)
True
False
4. An individual is permitted to have multiple Google Adwords accounts, but you will be charged an activation fee for both. Having an MCC for multiple accounts is optional. (1 point)
True
False
5. Once you link to someones MCC then you must contact them to remove the link. (1 point)
True
False
6. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in. (1 point)
True
False
7. An API is a * . (1 point)
ACME Private Investigator
Application Programming Interface
Application Per Increment
Adword Per Increment
Adword Persons Investment
8. Once you make a link to an MCC account then the MCC can access your account and you can access his. (1 point)
True
False
9. Client managers can see your credit card information and increase your daily budget. (1 point)
True
False
10. Client managers can do the following: (1 point)
Update campaigns
Manage account tasks for clients
Change your password
View billing summary information.
Delete your account
Submit answ ers
1. Adwords Account has several levels of account access that include the following:
• Chosen One
• Administrative (correct answer)
• Guest-Only
• Standard (correct answer)
• Read-Only (correct answer)
• Email-Only (correct answer)
2. Once an administration privilege is given to another user then they can help edit the original owners sign-in information.
• True• False (correct answer)
3. Google adwords will let your ads run for 1 day before you enter billing information.
• True• False (correct answer)
4. An individual is permitted to have multiple Google Adwords accounts, but you will be charged an activation fee for both. Having an MCC for multiple accounts is optional.
• True• False (correct answer)
5. Once you link to someones MCC then you must contact them to remove the link.
• True• False (correct answer)
6. Once you give someone access to manage your account then only that person will have access to your account and you must use the MCC client log in.
• True• False (correct answer)
7. An API is a * .
• ACME Private Investigator
• Application Programming Interface (correct answer)
• Application Per Increment
• Adword Per Increment
• Adword Persons Investment
8. Once you make a link to an MCC account then the MCC can access your account and you can access his.
• True• False (correct answer)
9. Client managers can see your credit card information and increase your daily budget.
• True• False (correct answer)
10. Client managers can do the following:
• Update campaigns (correct answer)
• Manage account tasks for clients (correct answer)
• Change your password
• View billing summary information. (correct answer)
• Delete your account
2.1 Adwords1. What are the main tabs you will find in Google Adwords (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
2. Enter and change your credit card details in this tab (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
3. This tab controls your personal information in this tab. (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
4. This tab controls your Account Snapshot (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
5. This is where you will spend most of your time. (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
6. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts as an advisor area. (1 point)
Home
Keywords
Campaigns
Opportunities
Reporting and Tools
Billing
Cost Per Click
My Account
7. Several tools that help you manage other GoogleAd accounts are: (1 point)
MCC- My client Center
Googlizer
API
Adwords Editor
Overture API
8. An API is a: (1 point)
Analytical Programming Insertion
Application Programming Interface
All Programming Idiots
Allocation Proportionality Individualizer
Application Programming Insertion
9. The basic process in the Adwords editor is: (1 point)
Download your Account
Download your MCC
Make your changes
Press the Easy Button
Upload your revised campaigns
10. An MCC account can even show another MCC account. (1 point)
True
False
1. What are the main tabs you will find in Google Adwords
• Home (correct answer)
• Keywords
• Campaigns (correct answer)
• Opportunities (correct answer)
• Reporting and Tools (correct answer)
• Billing (correct answer)
• Cost Per Click
• My Account (correct answer)
2. Enter and change your credit card details in this tab
• Home
• Keywords
• Campaigns
• Opportunities
• Reporting and Tools
• Billing (correct answer)
• Cost Per Click
• My Account
3. This tab controls your personal information in this tab.
• Home
• Keywords
• Campaigns
• Opportunities
• Reporting and Tools
• Billing
• Cost Per Click
• My Account (correct answer)
4. This tab controls your Account Snapshot
• Home (correct answer)
• Keywords
• Campaigns
• Opportunities
• Reporting and Tools
• Billing
• Cost Per Click
• My Account
5. This is where you will spend most of your time.
• Home
• Keywords
• Campaigns (correct answer)
• Opportunities
• Reporting and Tools
• Billing
• Cost Per Click
• My Account
6. This is a resource tab that helps you learn to budget better, increase traffic/sales, and acts as an advisor area.
• Home
• Keywords
• Campaigns
• Opportunities (correct answer)
• Reporting and Tools
• Billing
• Cost Per Click
• My Account
7. Several tools that help you manage other GoogleAd accounts are:
• MCC- My client Center (correct answer)
• Googlizer
• API (correct answer)
• Adwords Editor (correct answer)
• Overture API
8. An API is a:
• Analytical Programming Insertion
• Application Programming Interface (correct answer)
• All Programming Idiots
• Allocation Proportionality Individualizer
• Application Programming Insertion
9. The basic process in the Adwords editor is:
• Download your Account (correct answer)
• Download your MCC
• Make your changes (correct answer)
• Press the Easy Button
• Upload your revised campaigns (correct answer)
10. An MCC account can even show another MCC account.
• True (correct answer)• False
2.2 Adwords1. Even after a campaign starts you can change your budget at anytime. (1 point)
True
False
2. The Google network consists of : (1 point)
Google search
Google search partners
Overture Team Sites
Google display
3. Best practices for Adwords set up allows many different goals under one campaign. (1 point)
True
False
4. You should try to target the area that your product is offered. (1 point)
True
False
5. You will still receive custom alerts on keywords when they are paused. (1 point)
True
False
6. If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake. (1 point)
True
False
7. The Campaign Settings tab controls the following (1 point)
locations
languages
timezone
currency
networks
bidding
budget
ad scheduling
8. Ad rotations have two settings: (1 point)
rotate
promote
optimize
alert
9. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad. (1 point)
True
False
10. Your Google ads can appear on an iphone. (1 point)
True
False
1. Even after a campaign starts you can change your budget at anytime.
• True (correct answer)• False
2. The Google network consists of :
• Google search (correct answer)
• Google search partners (correct answer)
• Overture Team Sites
• Google display (correct answer)
3. Best practices for Adwords set up allows many different goals under one campaign.
• True• False (correct answer)
4. You should try to target the area that your product is offered.
• True (correct answer)• False
5. You will still receive custom alerts on keywords when they are paused.
• True• False (correct answer)
6. If your campaign is utilizing all of its budget each day and your ROI is good then adjusting your budget would be a mistake.
• True• False (correct answer)
7. The Campaign Settings tab controls the following
• locations (correct answer)
• languages (correct answer)
• timezone
• currency
• networks (correct answer)
• bidding (correct answer)
• budget (correct answer)
• ad scheduling (correct answer)
8. Ad rotations have two settings:
• rotate (correct answer)
• promote
• optimize (correct answer)
• alert
9. The Optimize ad rotation setting can help you increase quality score by rotating in the higher performing ad.
• True (correct answer)• False
10. Your Google ads can appear on an iphone.
• True (correct answer)• False
2.3 Google Adwords1. The Ad Groups tab under the Campaign tab will show ALL of the adgroups (1 point)
True
False
2. You can search all the data by the bolded column header. (1 point)
True
False
3. A green dot next to the adgroup indicates that they are paused. (1 point)
True
False
4. Once an adgroup or campaign is established the name can not be changed. (1 point)
True
False
5. The ads diagnostic tool can be found under the * tab. (1 point)
Home
Campaign
Reporting and Tools
Billing
My Account
6. Your Ads should do the following: (1 point)
Be obvious to visitors that you are all about the ROI
Clearly represent your site
Should always target Florida
Emphasize the unique benefits
7. If your Campaign is about organic Coffee beans then select the best set of keywords: (CHOOSE 3) (1 point)
Natural Coffee beans
Organic Coffee beans
Coffee
Decaf Organic Coffee beans
8. Your ads should be plain and large in range (1 point)
True
False
9. Your ads should be simple and enticing. (1 point)
True
False
10. You should try to incorporate a strong call to action (1 point)
True
False
1. The Ad Groups tab under the Campaign tab will show ALL of the adgroups
• True (correct answer)• False
2. You can search all the data by the bolded column header.
• True (correct answer)• False
3. A green dot next to the adgroup indicates that they are paused.
• True• False (correct answer)
4. Once an adgroup or campaign is established the name can not be changed.
• True• False (correct answer)
5. The ads diagnostic tool can be found under the * tab.
• Home
• Campaign
• Reporting and Tools (correct answer)
• Billing
• My Account
6. Your Ads should do the following:
• Be obvious to visitors that you are all about the ROI
• Clearly represent your site (correct answer)
• Should always target Florida
• Emphasize the unique benefits (correct answer)
7. If your Campaign is about organic Coffee beans then select the best set of keywords:
(CHOOSE 3)
• Natural Coffee beans (correct answer)
• Organic Coffee beans (correct answer)
• Coffee
• Decaf Organic Coffee beans (correct answer)
8. Your ads should be plain and large in range
• True• False (correct answer)
9. Your ads should be simple and enticing.
• True (correct answer)• False
10. You should try to incorporate a strong call to action
• True (correct answer)• False
3.0 Adwords1. Text ads are the most basic type of AdWords ad. (1 point)
True
False
2. Text ads may appear on (1 point)
Search partners
Bing
Overture
Google Display Network
3. The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more. (1 point)
True
False
4. AdWords image ads are graphical ads that can be static (motionless) but does not yet include animation. (1 point)
True
False
5. An image ad description must meet the following criteria (1 point)
Must not exceed 50 characters
Must not exceed 25 characters
Include an image description
Include the bitmap resolution
Include the campaign or ad group name
6. * tool will help you build an image ad from one of our dozens of professionally designed templates. (1 point)
Ad API
Ad Builder
Ad Buzz Generator
Buzz Builder
Image Buzz Builder
7. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns. (1 point)
True
False
8. You can target your Video ads to the following : (1 point)
Google Search
Parter Search
Google Display Network
9. Call-to-action phrases in your ad text can include the following: (1 point)
get a free quote
register now
call now
10. Mobile image ads are only eligible to appear on the Mobile Display Network (1 point)
True
False
Submit answ ers
1. Text ads are the most basic type of AdWords ad.
• True (correct answer)• False
2. Text ads may appear on
• Google (correct answer)
• Search partners (correct answer)
• Bing
• Overture
• Google Display Network (correct answer)
3. The AdWords system automatically rotates among the different ad variations and shows
the better-performing variation more.
• True (correct answer)• False
4. AdWords image ads are graphical ads that can be static (motionless) but does not yet
include animation.
• True• False (correct answer)
5. An image ad description must meet the following criteria
• Must not exceed 50 characters (correct answer)
• Must not exceed 25 characters
• Include an image description (correct answer)
• Include the bitmap resolution
• Include the campaign or ad group name (correct answer)
6. * tool will help you build an image ad from one of our dozens of professionally designed
templates.
• Ad API
• Ad Builder (correct answer)
• Ad Buzz Generator
• Buzz Builder
• Image Buzz Builder
7. Video placements can help you expand your brand reach across a large demographic of global users and help cross-promotional advertising campaigns.
• True (correct answer)• False
8. You can target your Video ads to the following :
• Google Search
• Parter Search
• Google Display Network (correct answer)
9. Call-to-action phrases in your ad text can include the following:
• get a free quote (correct answer)
• register now (correct answer)
• call now (correct answer)
10. Mobile image ads are only eligible to appear on the Mobile Display Network
• True (correct answer)• False
3.0 B Google Adwords1. Click-to-call phone numbers to enable users to connect with your business by phone
directly from your ad. (1 point)
True
False
2. IPhones and other mobile devices with full Internet browsers are eligible for standard display ads (1 point)
True
False
3. Mobile ads must lead to a mobile website. (1 point)
True
False
4. Rich media ads include (1 point)
zoomfly
video ads
Flash animated ads
ads that mix text and animated content
overture
5. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts (1 point)
True
False
6. iPhones and Driods are not capable of displaying regular size ads. (1 point)
True
False
1. Click-to-call phone numbers to enable users to connect with your business by phone directly from your ad.
• True (correct answer)• False
2. IPhones and other mobile devices with full Internet browsers are eligible for standard
display ads
• True (correct answer)• False
3. Mobile ads must lead to a mobile website.
• True (correct answer)• False
4. Rich media ads include
• zoomfly
• video ads (correct answer)
• Flash animated ads (correct answer)
• ads that mix text and animated content (correct answer)
• overture
5. To fit on the small mobile screen, mobile ads are smaller than their desktop counterparts
• True (correct answer)• False
6. iPhones and Driods are not capable of displaying regular size ads.
• True• False (correct answer)
3.2A Google Adwords Quiz test1. Disapproved Google Ads that are not in compliance will usually run for 3 days. (1 point)
True
False
2. Adwords text policy falls into three categories: (Choose the correct three) (1 point)
Editorial and format
Wordpress format
Content
Link
anchor edits
3. Editorial and Format refers to which of the following? (1 point)
The first three lines in the Ad
Character Limits
Special Discounts and offers must be within 2 clicks of your ads landing page.
You can only have one exclamation point
All of the above
4. You are allowed to advertise for swords. (1 point)
True
False
5. You are allowed to advertise for AK-47s (1 point)
True
False
6. Guns and Swords are determined under the content policies. (1 point)
True
False
7. Which of the following are tips to create compelling text ads? (1 point)
Create plain complex text
Include prices and promotions
Use a strong call to action
Include one of your keywords in your ad text
Create Simple, enticing ads.
8. Some of the best practices for text ads include which of the following: (1 point)
Choose the best destination URL
Test just one ad
Test multiple ads
Use an accurate display URL
Monitor your ads performance
9. Once one of your ads reaches a good ROI then there is no need to test anymore ads. (1 point)
True
False
10. Image ads should clearly an accurately reflect your site and emphasize unique benefits of your product or service. (1 point)
True
False
Submit answ ers
1. Disapproved Google Ads that are not in compliance will usually run for 3 days.
• True• False (correct answer)
2. Adwords text policy falls into three categories: (Choose the correct three)
• Editorial and format (correct answer)
• Wordpress format
• Content (correct answer)
• Link (correct answer)
• anchor edits
3. Editorial and Format refers to which of the following?
• The first three lines in the Ad
• Character Limits
• Special Discounts and offers must be within 2 clicks of your ads landing page.
• You can only have one exclamation point
• All of the above (correct answer)
4. You are allowed to advertise for swords.
• True (correct answer)• False
5. You are allowed to advertise for AK-47s
• True• False (correct answer)
6. Guns and Swords are determined under the content policies.
• True (correct answer)• False
7. Which of the following are tips to create compelling text ads?
• Create plain complex text
• Include prices and promotions (correct answer)
• Use a strong call to action (correct answer)
• Include one of your keywords in your ad text (correct answer)
• Create Simple, enticing ads. (correct answer)
8. Some of the best practices for text ads include which of the following:
• Choose the best destination URL (correct answer)
• Test just one ad
• Test multiple ads (correct answer)
• Use an accurate display URL (correct answer)
• Monitor your ads performance (correct answer)
9. Once one of your ads reaches a good ROI then there is no need to test anymore ads.
• True• False (correct answer)
10. Image ads should clearly an accurately reflect your site and emphasize unique benefits of
your product or service.
• True (correct answer)• False
3.2B Google Adwords Quiz1. To ensure that your mobile can display an ad use the following mobile mark up language:
(1 point)
wml (WAP 1.x)
xhtml (WAP 2.0)
chtml (imode, etc.)
PDA-compliant html
All of the above
2. Using negative keywords or exclusions can prevent your ad from showing up along side content that may not fit your marketing goals. (1 point)
True
False
3. Mobile phone users typically use more keywords than desktop users. (1 point)
True
False
4. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly customize how your ad looks and feels. (1 point)
True
False
5. Display ads compete alongside text ads in the ad auction and cost more per click than do the text ads. (1 point)
True
False
6. You should use transparent PNG format images whenever possible since it can greatly improve the aesthetics and unique look of your ad. (1 point)
True
False
7. When using the Display network use a wide variety of templates to see which works best. (1 point)
True
False
8. There is no way to know there is a mouse-over on your image when using the display
network. (1 point)
True
False
9. Google Analytics is a great way to track how your ads are doing. (1 point)
True
False
10. If you experience high cost per clicks than necessary you need to widen your market for your ideal audience or user. (1 point)
True
False
Submit answ ers
1. To ensure that your mobile can display an ad use the following mobile mark up language:
• wml (WAP 1.x)
• xhtml (WAP 2.0)
• chtml (imode, etc.)
• PDA-compliant html
• All of the above (correct answer)
2. Using negative keywords or exclusions can prevent your ad from showing up along side
content that may not fit your marketing goals.
• True (correct answer)• False
3. Mobile phone users typically use more keywords than desktop users.
• True• False (correct answer)
4. One of the key benefits of the Display Ad Builder is the freedom to easily and quickly
customize how your ad looks and feels.
• True (correct answer)• False
5. Display ads compete alongside text ads in the ad auction and cost more per click than do
the text ads.
• True• False (correct answer)
6. You should use transparent PNG format images whenever possible since it can greatly
improve the aesthetics and unique look of your ad.
• True (correct answer)• False
7. When using the Display network use a wide variety of templates to see which works
best.
• True (correct answer)• False
8. There is no way to know there is a mouse-over on your image when using the display
network.
• True• False (correct answer)
9. Google Analytics is a great way to track how your ads are doing.
• True (correct answer)• False
10. If you experience high cost per clicks than necessary you need to widen your market for
your ideal audience or user.
• True• False (correct answer)
4.0 Adwords1. Google Network is split into the Search Network which includes Google and other search
sites like AOL. (1 point)
True
False
2. By default, AdWords keyword-targeted campaigns are not opted in to the Display Network (1 point)
True
False
3. You can opt in or out of either network at any time from the Settings tab of any campaign page. (1 point)
True
False
4. Placement-targeted ads can appear on pages in the Display Network and Google Search. (1 point)
True
False
5. Opting in and out: Device platform targeting is applied at the Ad group Level. (1 point)
True
False
6. Google uses contextual targeting to match keywords to webpage content called * . (1 point)
robo ads
rotation bot
automatic placements
search target algorithm
7. The appearance of your ads may vary slightly among Google Network sites to match the look and feel of different webpages. (1 point)
True
False
8. Ads that contain graphic ssuch as image ads and video ads can only appear on Display
Network pages. (1 point)
True
False
9. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to show text ads on Google web search. (1 point)
True
False
10. Google Adwords give you the ability to limit your ad to appearing only on the placements you target. (1 point)
True
False
1. Google Network is split into the Search Network which includes Google and other search sites like AOL.
• True (correct answer)• False
2. By default, AdWords keyword-targeted campaigns are not opted in to the Display
Network
• True• False (correct answer)
3. You can opt in or out of either network at any time from the Settings tab of any
campaign page.
• True (correct answer)• False
4. Placement-targeted ads can appear on pages in the Display Network and Google Search.
• True• False (correct answer)
5. Opting in and out: Device platform targeting is applied at the Ad group Level.
• True• False (correct answer)
6. Feedback: Opting in and out: Device platform targeting is applied at the campaign level.
6. Google uses contextual targeting to match keywords to webpage content called * .
• robo ads
• rotation bot
• automatic placements (correct answer)
• search target algorithm
7. The appearance of your ads may vary slightly among Google Network sites to match the
look and feel of different webpages.
• True (correct answer)• False
8. Ads that contain graphic ssuch as image ads and video ads can only appear on Display Network pages.
• True (correct answer)• False
9. Campaigns opted in to targeting iPhones and similar mobile devices are not eligible to
show text ads on Google web search.
• True• False (correct answer)
10. Feedback: Campaigns opted in to targeting iPhones and similar mobile devices ARE eligible to show text ads on Google web search.
10. Google Adwords give you the ability to limit your ad to appearing only on the
placements you target.
• True (correct answer)• False
4.2 Adwords
1. AdWords is based on matching ads to a user's web search or browsing experience. (1 point)
2. When you build your ad groups, you'll select to help target your ads for search so they reach people precisely when they're looking for what you have to offer. (1 point)
3. * is the default setting for all keywords. All searches made using your keyword (in any order or combination) might display your ad. Searches for similar or related queries might also trigger your ad. (1 point)
Embedded match
Exact match
Phrase match.
Broad match
Negative match
4. * narrows your reach by requiring the words to appear in that exact order (1 point)
Embedded match
Exact match
Phrase match.
Broad match
Negative match
5. * further narrows your reach by showing your ad when the exact phrase is used in the search — without any other words before, between, or after. (1 point)
Embedded match
Exact match
Phrase match.
Broad match
Negative match
6. eliminates searched phrases you don't want your ad to appear for, such as cheap or free. (1 point)
Embedded match
Exact match
Phrase match.
Broad match
Negative match
7. * allows you to prevent your ad from appearing in relation to certain phrase or exact matches. (1 point)
Embedded match
Exact match
Phrase match.
Broad match
Negative match
8. -[Toy Story] will eliminate which keyword set? (1 point)
Toy Story dolls
Toy Story products
Toy Story
Toy Story toys
Toy Story Buzz
9. Creating a keyword list consists of the following:(Choose all that apply) (1 point)
Build a keyword list
Group your keywords by theme
Secure a marketing partner
Set appropriate match types for each keyword (Search Network)
Remove unnecessary keywords
Test run the campaign
10. You should monitor your keyword performance by monitoring the Quality score Column and the keyword analysis field. (1 point)
True
False
Submit answ ers
3. AdWords is based on matching ads to a user's web search or browsing experience. The following answer is acceptable:relevantWhen you build your ad
groups, you'll select to help target your ads for search so they reach people precisely when they're looking for what you have to offer. The following answer is acceptable:keywords* is the default setting for all keywords. All searches made using your keyword (in any order or combination) might display your ad. Searches for similar or related queries might also trigger your ad.
• Embedded match
• Exact match
• Phrase match.
• Broad match (correct answer)
• Negative match
4. * narrows your reach by requiring the words to appear in that exact order
• Embedded match
• Exact match
• Phrase match. (correct answer)
• Broad match
• Negative match
5. * further narrows your reach by showing your ad when the exact phrase is used in the search — without any other words before, between, or after.
• Embedded match
• Exact match (correct answer)
• Phrase match.
• Broad match
• Negative match
6. eliminates searched phrases you don't want your ad to appear for, such as cheap or free.
• Embedded match
• Exact match
• Phrase match.
• Broad match
• Negative match (correct answer)
7. * allows you to prevent your ad from appearing in relation to certain phrase or exact matches.
• Embedded match (correct answer)
• Exact match
• Phrase match.
• Broad match
• Negative match
8. -[Toy Story] will eliminate which keyword set?
• Toy Story dolls
• Toy Story products
• Toy Story (correct answer)
• Toy Story toys
• Toy Story Buzz
9. Creating a keyword list consists of the following:(Choose all that apply)
• Build a keyword list (correct answer)
• Group your keywords by theme (correct answer)
• Secure a marketing partner
• Set appropriate match types for each keyword (Search Network) (correct answer)
• Remove unnecessary keywords (correct answer)
• Test run the campaign (correct answer)
10. You should monitor your keyword performance by monitoring the Quality score Column and the keyword analysis field.
• True (correct answer)• False
4.3 Google Adwords1. Adwords can target up to 40 different languages. (1 point)
True
False
2. With Adwords you can target any combination of countries, territories, regions, cities, and customized areas that you define. (1 point)
True
False
3. You should target the language spoken by the audience you're trying to reach (1 point)
True
False
4. You should always use the language that is predominate to the location target in order to get a largest possible market. (1 point)
True
False
5. Target regions and cities if your business serves specific geographic areas or if you want different advertising messages in different regions. (1 point)
True
False
6. Adwords will show your ads to users whose Google interface language matches the language(s) that your campaign targets. (1 point)
True
False
7. The AdWords system uses several techniques to help show your ads to users located only in your targeted location(s). They include:(Choose all that are correct) (1 point)
Google GPS
Google domain
Search term
Internet Protocol (IP) address
8. If you sell Spanish books, you can choose to target your ads to the Spanish language. When we detect that a user speaks Spanish (based on their Google interface language
setting), we'll display your ad. (1 point)
True
False
9. Google will translate your ad for you so it matches the Google interface they are using. (1 point)
True
False
10. Double-byte (Japanese and other Asian) characters need nearly three times the display space as single-byte characters. (1 point)
True
False
11. Even when using double byte characters you should use single-byte characters for symbols, such as punctuation marks currency symbols and numbers. (1 point)
True
False
12. The title line in the Japanese ad below can only contain 12 characters, even though the limit is shown as 25 (1 point)
True
False
13. Region and city targeting are available to any country that has access to Adwords. (1 point)
True
False
14. If you'd like to target your local ads to areas as small as cities in these countries, we recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords. (1 point)
True
False
15. When setting up customized targeting, you have three options: enter a physical address, select a point on the map, or enter multiple latitude and longitude points to form a polygon. (1 point)
google earth pin point scan
enter a physical address
select a point on the map
enter multiple latitude and longitude points to form a polygon
16. In order to see how your ad appears in a different region, or to check whether it appears, just use the (1 point)
Ad Watch tool
Ad Preview tool
Ad Words Granulate tool
Ad wrench tool
Ad Analyzer tool
17. The user might be located in Santiago but his or her Internet Protocol (IP) address is housed on a server in Buenos Aires. If you target Buenos Aires, this user might see your ads (even if the user is physically located in Santiago). (1 point)
True
False
18. Before setting location targeting, its a good idea to enter your keywords into Google Insights for Search to find out which locations receive the most queries for your keyword. (1 point)
True
False
19. After your location targeting is set and your campaign has been running for a time, use a Geographic Performance report or Google Analytics to see where your users are coming from. (1 point)
True
False
20. If your Geographic Performance report or Google Analytics shows that you're consistently getting clicks with a low conversion rate from certain regions, or clicks from regions where you don't want your ads to show, consider expanding that area. (1 point)
True
False
1. Adwords can target up to 40 different languages.
• True (correct answer)• False
2. With Adwords you can target any combination of countries, territories, regions, cities,
and customized areas that you define.
• True (correct answer)• False
3. You should target the language spoken by the audience you're trying to reach
• True (correct answer)• False
4. You should always use the language that is predominate to the location target in order to
get a largest possible market.
• True• False (correct answer)
5. Target regions and cities if your business serves specific geographic areas or if you want
different advertising messages in different regions.
• True (correct answer)• False
6. Adwords will show your ads to users whose Google interface language matches the
language(s) that your campaign targets.
• True (correct answer)• False
7. The AdWords system uses several techniques to help show your ads to users located only
in your targeted location(s). They include:(Choose all that are correct)
• Google GPS
• Google domain (correct answer)
• Search term (correct answer)
• Internet Protocol (IP) address (correct answer)
8. If you sell Spanish books, you can choose to target your ads to the Spanish language.
When we detect that a user speaks Spanish (based on their Google interface language
setting), we'll display your ad.
• True (correct answer)• False
9. Google will translate your ad for you so it matches the Google interface they are using.
• True• False (correct answer)
10. Double-byte (Japanese and other Asian) characters need nearly three times the display
space as single-byte characters.
• True• False (correct answer)
11. Even when using double byte characters you should use single-byte characters for
symbols, such as punctuation marks currency symbols and numbers.
• True (correct answer)• False
12. The title line in the Japanese ad below can only contain 12 characters, even though the
limit is shown as 25
• True (correct answer)• False
13. Region and city targeting are available to any country that has access to Adwords.
• True• False (correct answer)
14. If you'd like to target your local ads to areas as small as cities in these countries, we
recommend setting up two campaigns to test how well location targeting will work for your particular target area and keywords.
• True• False (correct answer)
15. When setting up customized targeting, you have three options: enter a physical address,
select a point on the map, or enter multiple latitude and longitude points to form a polygon.
• google earth pin point scan
• enter a physical address (correct answer)
• select a point on the map (correct answer)
• enter multiple latitude and longitude points to form a polygon (correct answer)
16. In order to see how your ad appears in a different region, or to check whether it appears,
just use the
• Ad Watch tool
• Ad Preview tool (correct answer)
• Ad Words Granulate tool
• Ad wrench tool
• Ad Analyzer tool
17. The user might be located in Santiago but his or her Internet Protocol (IP) address is
housed on a server in Buenos Aires. If you target Buenos Aires, this user might see your ads (even if the user is physically located in Santiago).
• True (correct answer)• False
18. Before setting location targeting, its a good idea to enter your keywords into Google
Insights for Search to find out which locations receive the most queries for your keyword.
• True (correct answer)• False
19. After your location targeting is set and your campaign has been running for a time, use a
Geographic Performance report or Google Analytics to see where your users are coming from.
• True (correct answer)• False
20. If your Geographic Performance report or Google Analytics shows that you're
consistently getting clicks with a low conversion rate from certain regions, or clicks from regions where you don't want your ads to show, consider expanding that area.
• True• False (correct answer)
4.4 Google Adwords Test1. The Google Display Network comprises millions of websites, news pages, and blogs that
partner with Google to display targeted AdWords ads. (1 point)
True
False
2. When using placement targeting on the Google Display Network you have no control of where your ads will appear. (1 point)
True
False
3. Contextual targeting simply means that your keywords are used to place your ads next to content that matches your ads. (1 point)
True
False
4. Which of the following are things to know about placement targeting: (1 point)
You do not have to compete for space with other advertisers
A site must be part of the Google Network in order to be available for placement targeting.
The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group.
You'll compete for space with other advertisers
A site can be a part of Overtures Network.
5. Here's the general order of bids for AUTOMATIC PLACEMENTS, from most specific (and highest priority) to lowest:(1 point)
Individual placement bids
Display
Network bid
Managed placements bid
6. Automatic Placements in a Campaign be achieved by Selection of relevant pages across the entire network or adding keywords to each ad group that you want to run on automatic placements (1 point)
True
0
2
1
False
7. Only those pages that match your keywords can show your ads. (1 point)
True
False
8. You don't have to add keywords. In which case, your ad can show anywhere on the placements you choose, even if your ad doesn't precisely match the content on those placements. (1 point)
True
False
9. Here's the general order of bids for MANAGED PLACEMENTS, from most specific (and highest priority) to lowest: (1 point)
Ad group managed placement bid
Individual bid
Ad group Display Network bid
Ad group default bid
10. There is actually an exclusions function to you prevent your ads from appearing on individual websites or categories of webpages. (1 point)
True
False
1
0
2
3
1. The Google Display Network comprises millions of websites, news pages, and blogs that partner with Google to display targeted AdWords ads.
• True (correct answer)• False
2. When using placement targeting on the Google Display Network you have no control of
where your ads will appear.
• True• False (correct answer)
3. Contextual targeting simply means that your keywords are used to place your ads next to
content that matches your ads.
• True (correct answer)• False
4. Which of the following are things to know about placement targeting:
• You do not have to compete for space with other advertisers
• A site must be part of the Google Network in order to be available for placement targeting. (correct answer)
• The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group. (correct answer)
• You'll compete for space with other advertisers (correct answer)
• A site can be a part of Overtures Network.
5. Here's the general order of bids for AUTOMATIC PLACEMENTS, from most specific
(and highest priority) to lowest:
Correct answer Your response (incorrect)
Individual placement bids Individual placement bids
Managed placements bid Display Network bid
Display Network bid Managed placements bid6. Points earned: 0 out of 1
6. Automatic Placements in a Campaign be achieved by Selection of relevant pages across
the entire network or adding keywords to each ad group that you want to run on automatic placements
• True (correct answer)• False
7. Only those pages that match your keywords can show your ads.
• True (correct answer)• False
8. You don't have to add keywords. In which case, your ad can show anywhere on the
placements you choose, even if your ad doesn't precisely match the content on those placements.
• True (correct answer)• False
9. Here's the general order of bids for MANAGED PLACEMENTS, from most specific
(and highest priority) to lowest:
Correct answer Your response (incorrect)
Individual bid Ad group managed placement bid
Ad group managed placement bid Individual bid
Ad group Display Network bid Ad group Display Network bid
Ad group default bid Ad group default bid10. Points earned: 0 out of 1
10. There is actually an exclusions function to you prevent your ads from appearing on
individual websites or categories of webpages.
• True (correct answer)• False
4.5 Google Adwords Quiz tests1. __________ extensions are a quick, easy way to connect you with customers searching
for your products and services when you have businesses in multiple locations. (1 point)
Hair
Foreign
Location
New
Dreamweaver
2. A customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with location extensions. (1 point)
True
False
3. Whether that user uses Google search or Google Maps, they'll find your ad, along with your full address and phone number, or a link to your website URL. (1 point)
True
False
4. You're charged in the same way for location extensions as you are for a standard text ad (1 point)
True
False
5. When your ads are shown on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website. (1 point)
True
False
6. If you sell antique furniture at a shop in a unique neighborhood of your city, or on a particularly well-known street, it may help to highlight this in your ad text to emphasize how local and accessible your business is. (1 point)
True
False
7. If you've got multiple business locations, create generic ad text that will suit all locations, so that users near to a given address will see an ad that makes sense to them. (1 point)
True
False
8. If you're a business owner, you can use addresses you've stored in Google Places. You can link your Google Places account at the ad group level. (1 point)
True
False
9. You can manually add individual addresses to your campaign with ad extensions. (1 point)
True
False
10. Ads appearing with mobile search results may have their ad text lengthened for mobile searches. (1 point)
True
False
1. __________ extensions are a quick, easy way to connect you with customers searching for your products and services when you have businesses in multiple locations.
• Hair
• Foreign
• Location (correct answer)
• New
• Dreamweaver
2. A customer near your store searching for bicycle repair shops or tools to repair their
bicycle is a local user you could more effectively reach with location extensions.
• True (correct answer)• False
3. Whether that user uses Google search or Google Maps, they'll find your ad, along with
your full address and phone number, or a link to your website URL.
• True (correct answer)• False
4. You're charged in the same way for location extensions as you are for a standard text ad
• True (correct answer)• False
5. When your ads are shown on Google Maps, you won't be charged for clicks on your ad
that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website.
• True (correct answer)• False
6. If you sell antique furniture at a shop in a unique neighborhood of your city, or on a
particularly well-known street, it may help to highlight this in your ad text to emphasize how local and accessible your business is.
• True (correct answer)• False
7. If you've got multiple business locations, create generic ad text that will suit all locations,
so that users near to a given address will see an ad that makes sense to them.
• True (correct answer)• False
8. If you're a business owner, you can use addresses you've stored in Google Places. You
can link your Google Places account at the ad group level.
• True (correct answer)• False
9. Feedback: MUST BE DONE AT THE campaign level! =)
9. You can manually add individual addresses to your campaign with ad extensions.
• True (correct answer)• False
10. Ads appearing with mobile search results may have their ad text lengthened for mobile
searches.
• True• False (correct answer)
11. Feedback: Ads appearing with mobile search results may have their ad text SHORTENED for mobile searches.
5.1 Adwords Quiz1. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google,
relevance of ad text, historical keyword performance, landing page, and other relevancy factors. (1 point)
True
False
2. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your ad. (1 point)
True
False
3. Ads are ranked on Display Network pages based on the ad group default bid. (1 point)
True
False
4. If you've set a Display Network bid or a bid for a specific placement, these will not overrule the ad group default bid when your ad runs on the Display Network. (1 point)
True
False
5. CPM ads are ranked for display according to their CPM bid, competing with other CPM ads but do not have to compete with CPC ads. (1 point)
True
False
6. It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire ad space. (1 point)
True
False
7. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. (1 point)
Conversion Maximizer
Conversion Optimizer
Conversion Optimus Prime
Conversion Bumble Bee
Conversion Rachet
Conversion Ironhide
Conversion Jetfire
Conversion Arcee
Conversion Mudflap
Conversion Skids
8. Your campaign must meet the following requirements in order to begin using the Conversion Optimizer: (1 point)
Adwords Campaign Level must specify Analytics option.
AdWords Conversion Tracking must be enabled.
The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate.
The campaign must have been receiving conversions at a similar rate for at least a few days.
9. Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.01 (1 point)
True
False
10. A _____ is the amount you're willing to pay per click. (1 point)
11. When you use CPC bidding, you pay only when someone _____ on your ad.
(1 point)
1. Quality Score is determined by the keyword's clickthrough rate (CTR) on Google, relevance of ad text, historical keyword performance, landing page, and other relevancy factors.
• True (correct answer)• False
2. Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a
higher position for your ad.
• True (correct answer)• False
3. Ads are ranked on Display Network pages based on the ad group default bid.
• True (correct answer)• False
4. If you've set a Display Network bid or a bid for a specific placement, these will not
overrule the ad group default bid when your ad runs on the Display Network.
• True• False (correct answer)
5. Feedback: The Display Network bids WILL overrule the ad group bids.
5. CPM ads are ranked for display according to their CPM bid, competing with other CPM ads but do not have to compete with CPC ads.
• True• False (correct answer)
6. It is wise to bid higher for CPM ads than you would for CPC ads since they use the entire ad space.
• True (correct answer)• False
7. Feedback: They do have to compete with CPC space as well.
7. The _________ automatically finds the optimal equivalent cost-per-click (CPC) bid for
your ad each time it's eligible to appear.
• Conversion Maximizer
• Conversion Optimizer (correct answer)
• Conversion Optimus Prime
• Conversion Bumble Bee
• Conversion Rachet
• Conversion Ironhide
• Conversion Jetfire
• Conversion Arcee
• Conversion Mudflap
• Conversion Skids
8. Your campaign must meet the following requirements in order to begin using the
Conversion Optimizer:
• Adwords Campaign Level must specify Analytics option.
• AdWords Conversion Tracking must be enabled. (correct answer)
• The campaign must have received at least 15 conversions in the last 30 days. The Conversion Optimizer requires this conversion history in order to make accurate predictions about your future conversion rate. (correct answer)
• The campaign must have been receiving conversions at a similar rate for at least a few days. (correct answer)
9. Actual CPC = (Ad Rank to beat ÷ Quality Score) + $0.01
• True (correct answer)• False
10. A _____ is the amount you're willing to pay per click. The following answers are acceptable:
• bid• Bid
11. When you use CPC bidding, you pay only when someone _____ on your ad.
The following answers are acceptable:
• clicks• Clicks
5.2 Google Adwords Practice1. if you budget US$10 per day, and you're charged for a 30-day billing period, the
maximum you would pay is US$200. (1 point)
True
False
2. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions. (1 point)
True
False
3. For My Client Center (MCC) accounts, AdWords offers Manager Defined Spend (MDS) that control their managed accounts' budgets. (1 point)
True
False
4. You can edit your budget or view the recommended budget on the _______ tab for your campaign. (1 point)
Adgroup
Settings tab
Tools
Billing
Keywords
5. If you're a client manager and your client accounts are using Manager Defined Spend (MDS), you can modify the client's budget on the _______ of your MCC dashboard. (1 point)
Adgroup tab
Settings tab
Tools tab
Budget tab
Keywords tab
6. Here's a basic idea of how your recommended budget amount is calculated: (1 point)
keyword analytics algorithm
Determining your total potential impressions
Comparing potential impressions with your recent performance and costs
Combining daily estimates
Tempering recommended amounts to allow for testing
7. A higher budget can increase how often your ad is shown, which can result in more opportunity for clicks and conversions. (1 point)
True
False
8. Google may allow up to 20% more clicks in a day than your campaign's daily budget specifies. (1 point)
True
False
9. The Google ads system makes sure that in a given billing period, you're never charged more than the number of days in that billing period times your daily budget. (1 point)
True
False
10. In addition to giving you full control of your budget, AdWords offers several tools that can further help you manage your advertising costs. They include: (1 point)
Ad scheduling
Ad Words Granulation
Automatic bidding
11.
1. if you budget US$10 per day, and you're charged for a 30-day billing period, the maximum you would pay is US$200.
• True• False (correct answer)
2. Feedback: the maximum you would pay is US$300.
2. If your budget is set below the system-recommended budget, your ads may not receive
all possible impressions.
• True (correct answer)• False
3. For My Client Center (MCC) accounts, AdWords offers Manager Defined Spend (MDS)
that control their managed accounts' budgets.
• True (correct answer)• False
4. You can edit your budget or view the recommended budget on the _______ tab for your
campaign.
• Adgroup
• Settings tab (correct answer)
• Tools
• Billing
• Keywords
5. If you're a client manager and your client accounts are using Manager Defined Spend
(MDS), you can modify the client's budget on the _______ of your MCC dashboard.
• Adgroup tab
• Settings tab
• Tools tab
• Budget tab (correct answer)
• Keywords tab
6. Here's a basic idea of how your recommended budget amount is calculated:
• keyword analytics algorithm
• Determining your total potential impressions (correct answer)
• Comparing potential impressions with your recent performance and costs (correct
answer)
• Combining daily estimates (correct answer)
• Tempering recommended amounts to allow for testing (correct answer)
7. A higher budget can increase how often your ad is shown, which can result in more
opportunity for clicks and conversions.
• True (correct answer)• False
8. Google may allow up to 20% more clicks in a day than your campaign's daily budget
specifies.
• True (correct answer)• False
9. The Google ads system makes sure that in a given billing period, you're never charged
more than the number of days in that billing period times your daily budget.
• True (correct answer)• False
10. In addition to giving you full control of your budget, AdWords offers several tools that
can further help you manage your advertising costs. They include:
• Ad scheduling (correct answer)
• Ad Words Granulation
• Automatic bidding (correct answer)
6.1 Google Adwords Quiz1. The Google advertising program is managed by a set of Google Adwords policies are
developed based on several factors, that include: (1 point)
business
Overture models
legal
cultural considerations
user and customer experience
2. There are three main categories of policies:Select those three. (1 point)
Setting policies
Editorial & Format policies
Adword policies
Content policies
Link policies
3. If an ad doesn't meet Google Adwords policies, they will restrict it and stop the ad from running when applicable (1 point)
True
False
4. During review, all ads are categorized as family safe, non-family safe, or adult depending on the content of the ad and website. (1 point)
True
False
5. Adult ads won't appear in certain countries such as US, Germany, China, Korea, and India. (1 point)
True
False
6. Non-family and adult ads won't appear for users who have activated their Safe Search filter. (1 point)
True
False
7. Non-family and adult ads will appear on Google properties for some types of ads such as
image or video ads (as these ad types are only allowed as family safe). (1 point)
True
False
8. The only ones allowed to have multiple adwords accounts are those that have a MCC. (My Client Center) (1 point)
True
False
9. Timed or intermittent pop-ups, pop-unders, mock system warnings, or pages that automatically initiate a download are all prohibited - unless it is Family Friendly. (1 point)
True
False
10. Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. (1 point)
True
False
1. The Google advertising program is managed by a set of Google Adwords policies are developed based on several factors, that include:
• business (correct answer)
• Overture models
• legal (correct answer)
• cultural considerations (correct answer)
• user and customer experience (correct answer)
2. There are three main categories of policies:Select those three.
• Setting policies
• Editorial & Format policies (correct answer)
• Adword policies
• Content policies (correct answer)
• Link policies (correct answer)
3. If an ad doesn't meet Google Adwords policies, they will restrict it and stop the ad from
running when applicable
• True (correct answer)• False
4. During review, all ads are categorized as family safe, non-family safe, or adult depending
on the content of the ad and website.
• True (correct answer)• False
5. Adult ads won't appear in certain countries such as US, Germany, China, Korea, and
India.
• True• False (correct answer)
6. Non-family and adult ads won't appear for users who have activated their Safe Search
filter.
• True (correct answer)• False
7. Non-family and adult ads will appear on Google properties for some types of ads such as
image or video ads (as these ad types are only allowed as family safe).
• True• False (correct answer)
8. Feedback: They will NOT apear on Google properties etc!
8. The only ones allowed to have multiple adwords accounts are those that have a MCC.
(My Client Center)
• True (correct answer)• False
9. Timed or intermittent pop-ups, pop-unders, mock system warnings, or pages that
automatically initiate a download are all prohibited - unless it is Family Friendly.
• True• False (correct answer)
10. Feedback: pop ups or warning pages are allowed regardless of conect
10. Google encourages trademark owners to resolve their disputes directly with the
advertiser, particularly because the advertiser may have similar ads on other sites.
• True (correct answer)• False
6.2 Google Adwords Quiz1. A Quality Score is calculated every time your keyword matches a search query. (1 point)
True
False
2. Quality Score is used in several different ways, including:Choose all that are correct. (1 point)
determining your checkout process
influencing your keywords' cost-per-clicks (CPCs)
determining whether a keyword is eligible to enter the ad auction that occurs when a user enters a search query
affecting how high your ad will be ranked
estimating the first page bids that you see in your account
3. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a particular Display Network placement, as well as the ad's position on that placement, depends on the campaign's bidding option. (1 point)
True
False
4. If the campaign uses cost-per-thousand-impressions (CPM) bidding, Quality Score is based on the quality of your landing page. (1 point)
True
False
5. If the Keyword Analysis field shows that your landing page quality is graded "No problems found," your Quality Score will not be affected. (1 point)
True
False
6. Originality means to feature unique content that can be found on another site. (1 point)
True
False
7. It is permissible to automatically installs software leading from an Ad, but you must be upfront about the installation and allow for easy removal. (1 point)
True
False
8. You can request personal information from an Ad in most any circumstance. (1 point)
True
False
9. Using pop ups on your landing page will get you banned from Google Adwords. (1 point)
True
False
10. One of the type sites Google receives complaints on is Data collection sites that offer free items, etc., in order to collect private information (1 point)
True
False
1. A Quality Score is calculated every time your keyword matches a search query.
• True (correct answer)• False
2. Quality Score is used in several different ways, including:Choose all that are correct.
• determining your checkout process
• influencing your keywords' cost-per-clicks (CPCs) (correct answer)
• determining whether a keyword is eligible to enter the ad auction that occurs when a user enters a search query (correct answer)
• affecting how high your ad will be ranked (correct answer)
• estimating the first page bids that you see in your account (correct answer)
3. The Quality Score for calculating a contextually-targeted ad's eligibility to appear on a
particular Display Network placement, as well as the ad's position on that placement, depends on the campaign's bidding option.
• True (correct answer)• False
4. If the campaign uses cost-per-thousand-impressions (CPM) bidding, Quality Score is
based on the quality of your landing page.
• True (correct answer)• False
5. If the Keyword Analysis field shows that your landing page quality is graded "No
problems found," your Quality Score will not be affected.
• True (correct answer)• False
6. Originality means to feature unique content that can be found on another site.
• True• False (correct answer)
7. It is permissible to automatically installs software leading from an Ad, but you must be
upfront about the installation and allow for easy removal.
• True (correct answer)• False
8. You can request personal information from an Ad in most any circumstance.
• True• False (correct answer)
9. Feedback: Unless necessary for the product or service that you're offering, don't request personal information.
9. Using pop ups on your landing page will get you banned from Google Adwords.
• True• False (correct answer)
10. Feedback: Avoid excessive use of pop-ups, pop-unders, and other obtrusive elements throughout your site.
10. One of the type sites Google receives complaints on is Data collection sites that offer free
items, etc., in order to collect private information
• True (correct answer)• False
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