Advertising Idea Cadbury Gems

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 1/12

PRESENTATION

CONCERTED BYSagar Chandni

Roll No 135

MMS Marketing

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 2/12

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 3/12

OBJECTIVE

TO MAKE A PRINT CAMPAIGN FOR

CADBURY GEMS

TO SHOW THE IDEA BEHIND THE CAMPAIG

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 4/12

TARGET AUDIENCE

 CORE TARGET AUDIENCE

Consuming Audience (5-12) years 

Indirect (PARENTS)

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 5/12

THOUGHT PROCESS :

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 6/12

INSIGHT

 “CHILDREN LOVE TO GET REWARDED

FOR THEIR ACHIEVEMENT”

 “CHILDREN LOVE TO SHARE THEIRFEELING OF ACHIEVEMENT WITH THEIR

FRIENDS”

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 7/12

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 8/12

CORE IDEA

   Achievements, whether large or small, are spring boards to a

successful life.

 Achievements is winning yourself

 Achievement results in Rewards

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 9/12

PRINT AD 1 :

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 10/12

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 11/12

PRINT AD 2 :

8/17/2019 Advertising Idea Cadbury Gems

http://slidepdf.com/reader/full/advertising-idea-cadbury-gems 12/12