Adobe on Instagram - PR News€¦ · © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe...

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Adobe on Instagram Karen Do | Senior Manager, Brand Social Media | @karendo

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Instagram Content Strategies Adobe | Project 1324 | Photoshop

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@Adobe

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OBJECTIVE

Reinforce Adobe as the

creative leader

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STRATEGY

Make the community the hero,

spotlighting all creative media

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TACTICS

Adobe Remix – Bring on

creatives to put their mark on

our mark, and re-imagine our

logo

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TACTICS

Curate content across

Instagram (i.e., regram),

Behance and Create

magazine

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@Project1324

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OBJECTIVE

Raise awareness of Adobe’s

commitment to igniting

creativity in youth and

cultivate the next generation of

creators

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STRATEGY

Connect with and raise

awareness of young creators

between 13-24 that are creating

for social impact

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TACTICS

#CreativeImpact Series Engage creative influencers to either

photo doc:

Someone they believe is creating

for social impact

Street art that has an impact story

that may spark and inspire creativity

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@Photoshop

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OBJECTIVE

Show the breadth of what you

can do with Photoshop

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STRATEGY

Showcase a blend of influencer

work and UGC

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TACTICS

Two-fold UGC approach

Engage creatives with from varied

backgrounds to takeover the

channel and share a glimpse of their

body of work

Rally UGC around monthly themes

to bring organization to the content

created and shared with us (e.g.,

#Ps_OnTheGo and #Ps_Neon)

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Content Strategy Overview & Tips

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Curate & Regram

Make sure there’s proper attribution if it’s a pure regram and appreciation of the

work

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Engage Influencers Extend Existing Relationships

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Engage Influencers Extend Existing Relationships

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Engage Influencers Getting Hands On

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Engage Influencers Getting Hands On

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Engage Influencers Getting Hands On

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Engage Influencers Influencer Agencies

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But What About Creating

Your Own Content?

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The Challenge

It requires dedicated creative

resources – internal or agency –

to be able to create something

that’ll actually work on Instagram.

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Adobe Spark

Page

Adobe Spark Post Adobe Spark

Video

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Adobe Spark – Desktop & iOS

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Get Started with One of Our Designs

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Change It Up with Various Themes

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Play with Your Copy

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Make the Most of Your Post

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Instagram Measurement So, What’s Success?

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Measurement is Limited

Organically, engagement meets growth is usually it, especially for B2B brands

Paid Instagram posts, offer slightly deeper data but it impossible to attribute your

profile content success

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Instagram Success for Adobe

Soft metrics…for now

Brand and relationship building defined by:

Community growth

Engagements

Sentiment

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