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Adam FullerSalt River Project
NWPPA Communications and Energy Innovations ConferenceSept. 14, 2015
Writing for the web and social media
Jeff MarshallClearwater Power
The Power of Narrative
Adam FullerSalt River Project@adamsfuller | @SRPconnect
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“Data touches your head, storytelling touches your heart.”
– Roy Sekoff, President of HuffPost Live, Digital Summit Phx
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SRP Connect overview
4
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What do we talk about?
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SRP blogging basics
• Why? Building on rented land
• What? Our storytelling hub
• How? Fresh, relevant content every week
• Who? Corp. Comm. / Media Relations
• Where? srpconnect.com
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Launched Sep. 22, 2014
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This just happened…
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This just happened…
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Newsjacking at 70,000 ft
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#cometlanding
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Blog Social TV
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Extending the life
Organic spaceman page views
Ad-driven spaceman page views
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Evergreen Content
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It’s about people
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Six rainbows over Roosevelt Lake!
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Supersized April Fool’s
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Best day ever
SRP Connect! lifetime daily page views
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The weekly report
Snapshot of main topics
Engagement
Sentiment Analysis
Screenshots
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Five takeaways
1. Stale content kills engagement
2. Focus on people
3. Great Stories = Great Ads
4. Track engagement
5. Find your voice, have fun
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