Adam FullerSalt River Project

NWPPA Communications and Energy Innovations ConferenceSept. 14, 2015

Writing for the web and social media

Jeff MarshallClearwater Power

The Power of Narrative

Adam FullerSalt River Project@adamsfuller | @SRPconnect

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“Data touches your head, storytelling touches your heart.”

– Roy Sekoff, President of HuffPost Live, Digital Summit Phx

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SRP Connect overview

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What do we talk about?

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SRP blogging basics

• Why? Building on rented land

• What? Our storytelling hub

• How? Fresh, relevant content every week

• Who? Corp. Comm. / Media Relations

• Where? srpconnect.com

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Launched Sep. 22, 2014

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This just happened…

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This just happened…

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Newsjacking at 70,000 ft

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#cometlanding

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Blog Social TV

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Extending the life

Organic spaceman page views

Ad-driven spaceman page views

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Evergreen Content

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It’s about people

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Six rainbows over Roosevelt Lake!

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Supersized April Fool’s

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Best day ever

SRP Connect! lifetime daily page views

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The weekly report

Snapshot of main topics

Engagement

Sentiment Analysis

Screenshots

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Five takeaways

1. Stale content kills engagement

2. Focus on people

3. Great Stories = Great Ads

4. Track engagement

5. Find your voice, have fun