AD TECH IS DEAD! Staines... · Angela Ahrendts, ex-CEO of Burberry . PLUMBING LOCK DOWN INSIGHTS...

AD TECH IS DEAD! THE FUTURE IS CONNECTED & DATA DRIVEN

FRAGMENTATION

INTELLIGENCE COMMODITY

FEAR GREED

VIEWABILITY

FRAUD

AD BLOCKING BRAND SAFETY

TRANSPARENCY

DATA POSITIVE MARKETING

CUSTOMERS CREATE THE DATA

CRM

www. APP

“Consumer data will be the biggest

differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win”

Angela Ahrendts, ex-CEO of Burberry

PLUMBING

LOCK DOWN

INSIGHTS

RESULTS

INSIGHT

INNOVATION

“OUR JOB IS TO CREATE HUMAN LINKS WITH PEOPLE.

BRANDS NEED TO UNDERSTAND THE ROLE THEY PLAY

IN A PERSON’S LIFE. BE CONTEXTUALLY RELEVANT AND

PEOPLE WILL BE MORE WILLING TO ACCEPT IT. YOU

HAVE TO THINK ABOUT THE PERSON BEHIND ALL OF

THIS DATA.”

- Sarah Powers, US Chief Strategy Officer

"‘Digital first’ is one of those industry buzzwords

that could be interpreted in many different

ways but for us it’s simply understanding

people. People have changed their behaviour,

their expectations have changed but the

fundamentals of marketing have not changed”

Jan Gooding, Group Brand Director, Aviva

THANK YOU Rupert Staines

Managing Director EMEA

rupert@radiumone.com |@docDarksocial