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ACM 97
The Impacts of Information The Impacts of Information Technology on Business Technology on Business CommunicationsCommunications
Fernando FloresFernando Flores
Founder, Chairman, and CEO of Founder, Chairman, and CEO of Business Design AssociatesBusiness Design Associates
ACM 97
ACM 97ACM 97THE NEXT 50 YEARS OF
COMPUTING
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ACM 97ACM 97
Copyright Copyright 1997 ACM, Association for Computing 1997 ACM, Association for Computing
The files on this disk or server have been provided by ACM. Copyright and all rights therein are maintained The files on this disk or server have been provided by ACM. Copyright and all rights therein are maintained by ACM. It is understood that all persons copying this information will adhere to the terms and constraints by ACM. It is understood that all persons copying this information will adhere to the terms and constraints invoked by ACM’s copyright. These works may not be reposted without the explicit permission of ACM. invoked by ACM’s copyright. These works may not be reposted without the explicit permission of ACM. Reuse and/or reposting for noncommercial classroom use is permitted. Questions regarding usage rights Reuse and/or reposting for noncommercial classroom use is permitted. Questions regarding usage rights and permissions may be addressed to: permissions@acm.organd permissions may be addressed to: permissions@acm.org
THE NEXT 50 YEARS OF COMPUTINGTHE NEXT 50 YEARS OF COMPUTING
ACM 97James BurkeJames Burke
Master of CeremoniesMaster of Ceremonies
ACM 97FERNANDO FLORES
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Resources for SpeculationResources for Speculation
Marginal practicesMarginal practices
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Resources for SpeculationResources for Speculation
Marginal practicesMarginal practices Fundamental recurrencesFundamental recurrences
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ACM 97
Resources for SpeculationResources for Speculation
Marginal practicesMarginal practices Fundamental recurrencesFundamental recurrences My background in language and My background in language and
managementmanagement
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ACM 97
Resources for SpeculationResources for Speculation
Marginal practicesMarginal practices Fundamental recurrencesFundamental recurrences My background in language and My background in language and
managementmanagement Help from many good friendsHelp from many good friends
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Transforming business and Transforming business and technologytechnology
We are also transforming We are also transforming ourselvesourselves
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We live in the house of We live in the house of languagelanguage
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Cyberspace is always Cyberspace is always social spacesocial space
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Ages of Business 1850 1950 2000 20201850 1950 2000 2020
IndustrialIndustrial NeedsNeeds ConvenienceConvenience??
Clerical Clerical PaperPaper InformationInformation
Coordination of Coordination of CommitmentsCommitments
??
Ages of Technology
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Business
19501950
Technology
NeedsNeeds
- People are defined by their desires- People are defined by their desires
- Companies are defined by their products- Companies are defined by their products
- A transaction is the exchange of money for things- A transaction is the exchange of money for things
- Computers tabulate and print transaction records- Computers tabulate and print transaction records
- Databases collect information- Databases collect information
- Data is transmitted in messages- Data is transmitted in messages
InformationInformation
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60’s dreams about the future 60’s dreams about the future of computersof computers
More data=more knowledge=more More data=more knowledge=more powerpower
Powerful models replace human Powerful models replace human intuition and human rationality (AI)intuition and human rationality (AI)
Knowledge workers feed the Knowledge workers feed the machinesmachines
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Business
20002000
Technology
ConvenienceConvenience
- Customers expect efficiency and sensitivity to lifestyles- Customers expect efficiency and sensitivity to lifestyles
- Companies produce satisfaction in networks of commitments- Companies produce satisfaction in networks of commitments
- What is sold is the impeccable fulfillment of a flexible bond- What is sold is the impeccable fulfillment of a flexible bond
- The Internet and other networks expand - The Internet and other networks expand
capacity for commitmentscapacity for commitments
- Coordination systems support impeccable- Coordination systems support impeccable
management of commitmentmanagement of commitment
Coordination of CommitmentsCoordination of Commitments
20202020
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Impeccable coordination on a Impeccable coordination on a global scaleglobal scale
Build and manage a network of Build and manage a network of commitmentscommitments
commitment needs to be a central commitment needs to be a central valuevalue
Technology supports a new level of Technology supports a new level of complexitycomplexity
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Communication is a Communication is a commitment on timecommitment on time
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The language of The language of commitment is commitment is
universaluniversal
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Breakdowns appearing in the Breakdowns appearing in the age of convenienceage of convenience
DirectionlessnessDirectionlessness HyperflexibilityHyperflexibility Scattering of attention Scattering of attention
(information overload)(information overload)
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Potential Names of this AgePotential Names of this Age
UncertaintyUncertainty UnsettlementUnsettlement Cultivating ConcernsCultivating Concerns Shifting ConcernsShifting Concerns
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Business
20002000
Technology
Shifting ConcernsShifting Concerns
- People build identity in networks of alliances and loyalty- People build identity in networks of alliances and loyalty
- People focus identities around concerns that matter- People focus identities around concerns that matter
- People commit to exploring marginal practices- People commit to exploring marginal practices
- People create narratives that connect them to traditions- People create narratives that connect them to traditions
- Technology for projecting identities support people in - Technology for projecting identities support people in
building networksbuilding networks
- “Storytelling Technology” supports people in creating - “Storytelling Technology” supports people in creating
meaningful narrativesmeaningful narratives
Identity in NetworksIdentity in Networks
??
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We need to know ourselves We need to know ourselves as historical beingsas historical beings
We need to be amateur historiansWe need to be amateur historians We need to be observers of We need to be observers of
marginal practicesmarginal practices We need to be aware of our We need to be aware of our
historicity, our own stylehistoricity, our own style
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We need to make a choice We need to make a choice about what matters to usabout what matters to us
Enter into strong relationships with those who share our concerns
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We need to make a choice We need to make a choice about what matters to usabout what matters to us
Enter into strong relationships with those who share our concerns
participate in an ecological web of other enterprises
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We need to make a choice We need to make a choice about what matters to usabout what matters to us
Enter into strong relationships with those who share our concerns
participate in an ecological web of other enterprises
Monitor the impeccability around us
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ACM 97James BurkeJames Burke
Master of CeremoniesMaster of Ceremonies
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ACM 97FERNANDO FLORES
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