A Wireless Nation

A Wireless Nation

September 29, 2010

My Background• Born in Logan, Utah• High School – Minico High School

– Rupert, Idaho

• Education– Utah State University – B.A. Degree 1985

• Wireless Industry - 24 years– McCaw Cellular Communications - 1986 to 1991– Western Wireless/VoiceStream Wireless – 1991 to 2001– Western Wireless - 2002 to 2005– Express Locations – 2006 to present

• Today in Centerville, Utah

Wireless Brand Transitions

Harvest

Harvest – Part II

Solving Problems

• Alltel Wireless– Little Rock, AR Headquarters – 16,000+ employees– 5th Largest Wireless Company in United States

• (1) AT&T (2) Verizon (3) Sprint/Nextel (4) T-Mobile (5) Alltel

• Wireless Distribution – 4 Primary Sources– Retail Stores, National Retailers, Dealers, Corporate B2B Sales– Alltel had minimal quality Dealer representation Nationally– Opportunity to create our own business!

• Decision to Form New Company after WW/Alltel Merger – December 2005– Proposed Unique Concept to Alltel– “Branded Exclusive” Alltel Agent Locations

• Similar to Franchise with advantage of a strong existing brand– Teamed up with key executives from past wireless business

Transition to T-Mobile•Verizon acquisition of Alltel 2008•Verizon or T-Mobile in the future? •T-Mobile Similar lack of branded distribution•T-Mobile Premier Retailer (TPR opportunity)•T-Mobile Contract signed - May 2009

•73 stores today, 80 year-end, 100+ by 2012•2nd largest T-Mobile branded partner in U.S.•Solved T-Mobile Problems!!

1. Not growing in smaller markets (5 to 11)2. Not attracting quality distribution partners3. Not gaining market share in West

Time to Grow!

Express Locations Today

73 Stores

434 Employees

9 States

T-Mobile Premium Retail locations:

WA, ID, OR, CA, NV and Tucson, AZ

T-Mobile Limited locations:UT, Phoenix AZ, NM and TX

Boise Area Retail Locations

Where Do I Start?

•What problems do I see in business today?•Where do I have a passion to work?•What expertise can I offer?•Am I willing to sacrifice compensation for some period of time?

•Who do I know that could open doors for me?

•Am I building a network of business contacts now?

THANK YOU!