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A new hyper-connected on-campus hotel concept
PRIVATE AND CONFIDENTIAL
Insider Hotels is a high end, modern hotel concept that is
full-service, university-focused, and hyper-connected.
We will directly cater to and address needs of:
• incoming students
• parents of incoming and existing students
• faculty and family
• alumni
Initially targeted to the top 50 Ivy and sub Ivy League
colleges and universities. Beginning in North America, then
expanding worldwide for future development.
MARKET
PRIVATE AND CONFIDENTIAL
Immerse into a whole new, personalized experience that
harnesses the capability and ubiquity of modern mobile
phones. Each Insider Hotel will place mobile technology at
the forefront of a fluid, highly social, deeply connected
and interactive hotel experience.
From verified geo-fenced identification of guests, members,
and VIPs before they walk through the front door, to mobile
check-in and check-out, unlocking of room doors,
controlling room ambiance and technology, ordering of
services, payment throughout, communication with hotel
staff, discovering and meeting friends staying at the hotel,
and access to special events.
MOBILE TECH
PRIVATE AND CONFIDENTIAL
Guests will enjoy the ultra convenience of an on-campus
location, while soaking in the buzz and excitement of
campus social life.
The hotel will function as a hub and focal point of campus
activity, energy, and student engagement. Cutting edge
restaurants, local roastery cafes, live events, performances,
visiting faculty lectures, and hotel staff composed partially
of current students will integrate Insider Hotels with the
pulse of each campus.
CAMPUS HUB
PRIVATE AND CONFIDENTIAL
A full suite of open co-working spaces will enable guests to
continue working and studying during campus visits. A
spacious, relaxed, comfortable atmosphere will provide a
casual space for getting things done while discovering new
friends and facilitating social plans for that evening or the
next day.
CO-WORKING SPACES
PRIVATE AND CONFIDENTIAL
A uniquely-themed full-service restaurant will provide
guests an opportunity to sample and enjoy cuisine from a
world-renowned touring chefs. The restaurant’s
professional kitchen will also host and benefit from a
rotating culinary education program for student chefs in
partnership and collaboration with the host college.
RESTAURANT & CULINARY
PROGRAM
PRIVATE AND CONFIDENTIAL
Amid the bustle of each day, and the buzz of the college
campus, Insider Hotels will feature a peaceful European-
inspired spa, where guests can transform their day and
rejuvenate with a sense of well-being. Guests will stay as
long as they need to decompress, unwind, and find peace
and relaxation.
REJUVENATION SPA
PRIVATE AND CONFIDENTIAL
ADDITIONAL AMENITIES
• Cozy cafe featuring a local craft coffee roaster
• 24-hour room service, pre-order anytime via mobile
• Fresh pressed juice
• Live and screened entertainment
• Themed workshop environments
• Flexible event centers and lecture halls
• Bike rentals
• Bowling alley
• Amazon Books store
• Mobile-controlled lighting, thermostat, and electronics
• Streaming TV service in each room
• Gift shop featuring campus-specific hotel merchandise
and convenience items
PRIVATE AND CONFIDENTIAL
Each of our properties will be expertly apportioned to
provide the perfect hotel experience for each guest. From
donor-sponsored Presidential and Executive Suites, deluxe
business travel accommodations, to family suites and
rooms appropriate for visiting students.
All levels of accommodation offerings will be designed to
deliver the right experience to each guest, with no detail
overlooked.
ACCOMMODATIONS
PRIVATE AND CONFIDENTIAL
Sponsored programs will generate significant funds for the
college, and allow alumni and distinguished community
benefactors to participate in a tangible part of the hotel
project and property.
• Engraved brick purchase program to pave surrounding
hotel walkways
• Luxury and Presidential Suite naming privileges
• Merchandise sold at the hotel gift shop
FUNDRAISING
PRIVATE AND CONFIDENTIAL
Mr. Allen D. Moyer, ADMI, Inc., brings more than 25 years
as a creative leader in the development, design, project
management and construction of hospitality, retail,
commercial and themed entertainment facilities for some of
the world’s most recognized brands, including Apple Inc.,
Sony Corporation and The Walt Disney Company and
world class hospitality brands including The Ritz Carlton.
HOTEL DESIGN
PRIVATE AND CONFIDENTIAL
CO-DEVELOPMENT PARTNER
Corinthian Development Company is our co-developer for premiere
hospitality, retail, healthcare and themed entertainment destinations.
Partnering with the world’s foremost brands in these specialized
fields, Corinthian can transform the most basic of ideas into
innovative, thriving properties that enhance the built environment and
reflect the extensive experience, creativity and expertise shared by its
executive leadership.
Corinthian applies an uncompromising principled approach to
business, focused on high ethical standards and a dedication to
providing unparalleled reliability, integrity and quality development
services to each client it serves.
The Corinthian team and its affiliates have collectively participated in
the development of in excess of $20 billion of commercial real estate
properties, including more than 87,000 rooms for 19 of the world’s
elite hospitality and leisure brands, including Disney, The Ritz Carlton,
Marriott, Four Seasons and Fairfield Inn.
PRIVATE AND CONFIDENTIAL
Gensler is a global architecture, design, and planning firm with 46
locations and more than 5,000 professionals networked across Asia,
Europe, Australia, the Middle East and the Americas. Founded in 1965,
the firm serves more than 3,500 active clients in virtually every industry.
Gensler designers strive to make the places people live, work and play
more inspiring, more resilient and more impactful.
• Business Insider ranks Gensler #25 on “Top 100 Creators” list
• Glassdoor “Best Places to Work 2016”
• Forbes “America’s Best Employers”
• #3 architectural firm in “2015 Architect 50”
• World Architecture 100 #1 Most Admired US Firm, #3 Most Admired
Global Firm
• “World’s Biggest Architect” on Building Design’s World Architecture
100 in 2015, 2014, 2013
• AIA Institute Honor Awards for Architecture in 2014 and 2012
• For the 34th consecutive year, Gensler tops Interior Design
magazine’s “Top 100 Giants” list
ARCHITECT
PRIVATE AND CONFIDENTIAL
J.T. Magen & Company Inc., developers of The Study at
Yale and Penn/Drexel, provide a full range of Construction
Management, General Contracting and Design Services for
a sophisticated and discerning clientele. J.T. Magen
focuses on maintaining long term relationships with clients
through workmanship, expertise and a commitment to
quality and service.
Maurice Regan, founder of J.T. Magen & Company, and
Allen D. Moyer have been friends and business partners for
20+ years.
GENERAL CONTRACTOR
PRIVATE AND CONFIDENTIAL
ADMtech will select the best operating company for each
hotel based on their ability meet our needs and deliver the
appropriate guest experience for our On Campus Hotels.
We have identified and have existing relationships with a
host of the top hotel management companies in the United
States including:
HOTEL OPERATING COMPANY
PRIVATE AND CONFIDENTIAL
PARTNERS
MobileEngineering and Materials
PRIVATE AND CONFIDENTIAL
HOTEL CAPITAL STACK
We will strive to follow the structure of this Capital Stack, but
recognize that each property will have a unique set of
circumstances and will be financed independently.
Debt and Equity for each hotel targeted at 50/50.
GP Equity For ADMtech, Inc.
• Source of funds will be Corporate Sponsorship and
College Donor Affinity Programs tailored for each school
and hotel.
7.5MGP EQUITY
30MLP EQUITY
37.5MDEBT
75MALL-IN COST
50% EQUITY / 50% DEBT
PRIVATE AND CONFIDENTIAL
MANAGEMENT TEAM
Allen D. Moyer
Founder & Chairman
Silicon Valley, CA
Joseph Cellura
Managing Principal
Silicon Valley, CA
Doug Bowman
Creative Director
San Diego, CA
Michael Ghiselli
Treasurer & Secretary
Silicon Valley, CA.
Ed Reginelli
CFO
Silicon Valley, CA
PRIVATE AND CONFIDENTIAL
MANAGEMENT TEAM
Allen D. Moyer
Founder & Chairman
ADMI & CDC
Silicon Valley, CA
For more than 25 years, Allen D. Moyer has been a creative leader in the development, design, project
management and construction of hospitality, retail, commercial and themed entertainment facilities for some of
the world’s most recognized brands, including Apple Inc., Sony Corporation and The Walt Disney Company.
Prior to the formation of Corinthian Development Company, Mr. Moyer led Apple’s real estate and development
efforts, where he managed a $260 million annual budget and an international portfolio of six million square feet.
Mr. Moyer also oversaw the innovative design and construction rollout for the company’s successful launch of
the Apple Store retail concept
As a senior vice president with Sony Corporation, Mr. Moyer helped launch Sony Development and was
responsible for the design and build-out of the company’s retail entertainment centers throughout the world,
including Sony Metreon in San Francisco, Odaiba, Japan and Berlin, Germany. Earlier in his career, Mr. Moyer
served as a senior vice president with Walt Disney Imagineering, where he was responsible for the
development of approximately $3.3 billion of Disney destinations, including the direction of the design and
construction efforts for the Euro Disneyland expansion and the initial development of Disney-MGM Studios
Europe. During his 13-year Disney career, Mr. Moyer also participated in the development of the $90 million
Living Seas Pavilion at Epcot Center, the Wonders of Life Pavilion at Epcot, the nighttime entertainment
complex Pleasure Island and the 50-acre Typhoon Lagoon, Walt Disney World’s aquatic playground. Mr.
Moyer earned a bachelor’s degree in design with a minor in real estate and land planning from the University of
Florida’s School of Architecture, where he was also awarded a Master of Architecture degree.
Responsibilities: Hotel Design and Project Management
PRIVATE AND CONFIDENTIAL
MANAGEMENT TEAM
Mr. Cellura, currently serves as the Creative Managing Director, CED, and Chairman of the Board of Directors for
ADMtech Inc. and ADMtech Development Corporation. The business of the company real estate development.
Mr. Cellura specializes as a principal in finance and brings greater than 30 years of information knowledge experience
and resources in varied and progressively more responsible senior management and corporate development positions
in public and private companies. He is recognized for his vision, creativity, business acumen, leadership qualities,
successful marketing & management of brand and corporate assets. Mr Cellura began his finance career in Investment
Banking in the late 70’s in Boston over a 20 year period in finance internationally and domestic in public and private
company’s.
In the 80’s Joe was involved in the development of various real estate projects including a variety of industry leading
Charrettes and Urban Planners DPZ Seaside, Lauxmont Farm and Windsor. During this period Joe developed seaside
cafes’ in 50’s style motel properties throughout the Florida’s east and west coast. In the late 80’s Cellura was awarded a
patent for the US Patent and Trademark office patent number 331-090 for a unique divot tool shortly thereafter Cellura
began a 20 year career in golf course development design ownership and manufacturing in the golf industry.
In the 90’s Mr. Cellura was a Principal, and development partner, in the initial development and actualization of the
World Golf Village, a 6,300 acre golf project of international significance, the largest project ever undertaken in the world
of golf securing a $125 million dollar financing with Robert W. Baird & Company then a wholly owned subsidiary of
Northwestern Mutual. He was Chairman and CEO of Divot Golf Corporation (“Divot”) taking the the company public
along with Miller Golf Inc a supplier of specialty golf products to the Masters, Pebble Beach and 5400 private golf and
country clubs selling the golf assets to KSL a KKR owned company in 1998. As well, he was Managing Director, a board
member of Web Traveler System, a British Airways owned company TravelFile on the AOL travel channel an early stage
.com, and additionally, a founding sponsor of the First Tee Foundation.
Responsibilities: Mr. Cellura is responsible for selling the Insider Hotel vision (acquire colleges and universities to build
hotels). He also is in charge of the creating the Affinity Programs for the alumni and donors of schools that will make up
the “Brick Program”. Finally, Mr. Cellura will head up our Amenity Program, partnering with relevant businesses that can
be built into each property and generate revenues like Farhenheit Body Spas and BizHaus Co-Working.
Joseph Cellura
Managing Principal
ADMtech, Inc.
Silicon Valley, CA
PRIVATE AND CONFIDENTIAL
STRATEGIC ADVISOR
Douglas Bowman is an influential designer, speaker, and advisor whose creations and experience in the
booming tech industry have pushed him to the forefront of modern design. Most recently, Bowman served as
creative director at Twitter, where he established and led its product design, marketing design, and user
experience research teams. At Twitter, he oversaw an evolving set of design challenges for a rapidly growing
list of features and uses of a world-wide service, directed large-scale branding and product design across web,
mobile, and broadcast media, and helped change the world, one hundred forty characters at a time.
Prior to Twitter, Bowman was the first visual design lead at Google, where he built and managed a team to
unify the identity and design of user-facing products and services throughout the company. He got his start at
Wired, where he worked his way up to design director, and led a ground-breaking redesign of Wired.com.
Bowman also runs Stopdesign, a consulting firm he originally founded in San Francisco. Under Stopdesign, he
has designed for Google, Capgemini, Blogger, Cathay Pacific Airways, and Adaptive Path.
Responsibilities: Mr. Bowman is in charge of the guest experience at each hotel and will be create all the
merchandise and ancillary products for each of our Insider Hotels.
Doug Bowman
Creative Director
ADMtech, Inc.
San Diego, CA
PRIVATE AND CONFIDENTIAL
STRATEGIC ADVISOR
Edward Reginelli has over 20 years of corporate operating and deal making experience. Edward has overseen
15+ M&A transactions and integrations on both the buy and sell side with a total valuation of $250M+. Prior
experience includes managing companies in both a private and public setting including the LSE and NASDAQ
and has raised $250M+ from international and domestic Private Equity, Banks, Institutional Investors, and High
Net Worth Individuals.
Mr. Reginelli holds a BSBA from John Carroll University and is a Registered Certified Public Accountant.
Responsibilities: Finance and Accounting
Ed Reginelli
CFO
Silicon Valley, CA
M A N A G E M E N T T E A M
Mr. Ghiselli is the Chief Operations Officer of ADMTech, Inc, and is a member of the
Board of Directors, serving as its Secretary and Treasurer. He is an investor and a senior
level management professional, and has successfully guided several technology
companies through the complicated early stage funding and development process since
2011.
Mr. Ghiselli was previously the CEO of a logistics company he co-founded in 2009,
providing support to hospital systems, research and commercial laboratories, and the
biopharmaceutical industry. He was an early adopter of technologies to provide
environmental controls, tracking and chain of custody verification for the sensitive and
highly regulated commodities the company transported. Prior to founding his company
Mr. Ghiselli led the Courier and Logistics Department of Stanford University Medical
Center's Clinical Outreach Program, where he introduced the use of mobile technologies.
Earlier in his career he had a regional leadership role in the merger of DHL Express and
Airborne Express, focusing on the integration of mobile technologies into the operations
side of the business.
Mr. Ghiselli, a fourth generation San Franciscan, attended St. Ignatius College
Preparatory and majored in history at the University of California at Berkeley. Mr. Ghiselli
currently resides in the San Francisco Bay Area with Cathy, his wife of twenty-one years,
and their children Sam and Giovanna. His passion is improving the lives of children with
special needs and their families.
23
Mike Ghiselli
Silicon Valley, CA
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