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Social Engagement Powering the Connected Nonprofit & Campus
Donna Wertalik, M.S.Director of MarketingVirginia Tech, Pamplin College of Business
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Who we are. What we do. How we do it.
Global Forcefor Good
TwoOrganizations
SalesforceFoundationSalesforce.or
g
Product Development& Distribution
Programs & Grants
OneModel
1% Product 1% Equity 1% Time
Pledge 1%
10 Free Licenses
DeepDiscounts
TwoProduct
Discounts
ThreeAreas of
ReinvestmentInnovation Community Grants
SixNonprofitSolutions
Fundraising Programs Engagement
Marketing Big Data Platform
TwoSocial
Sectors Nonprofit Higher Ed
$85M+Grants
920K+Hours
25K+Customers
$350M+
DonatedProduct
Celebrating 16 Years of Giving Back
1-1-1 Model Adopted by
$85M+Grants
1% Equity
25K+Nonprofits & Higher Ed
1% Product
Sharethemodel.org
920K+Service Hours
1% Time
Donna Wertalik, M.S.
Director of Marketing
AgendaOur Story
Goals & Objectives
PRISM Overview (Stats, Recruitment, Alumni)
PRISM Structure
PRISM’s Projects
Our Story
Objectives
• Build strategic alliances with key colleges within Virginia Tech to secure top 1-2% talent of the top students within the areas of business, design, engineering, computer science and analytic areas.
• Formulate an official RSO for the organization• Research our key stakeholders use of social media• Engage with the entire campus through social media and video story telling,
told through the eyes of the students• Build a model which expands over time and successfully increases
placement and awareness of the College and it’s programs
#conversation
Curate
Facilitate
Monitor
Manage
Create content that our community will view and interact with in the social space
Manage and continue conversationwith proper resources built to operate dialogue
Risk management will secure proper usage of our social voice, making sure actions comply to an appropriate message
Top level management will overseeactivity throughout each stage of the process
to align the PRISM/Pamplin vision
Social Media Voices & Brand Positioning
Campus Voices
How we do it
Radian6 | OverviewRadian6 gives PRISM the ability to track conversations across multiple social media
platforms, blogs, and news websites about Pamplin and other topics of choice (e.g., First & Main, Business Horizons, President Sands’ Installation)
Enables PRISM to measure sentiment, find influencers, follow audience engagement in topics, and the ability to track #hashtags efficiently
Radian6 | Dashboard
PRISM Empowers Brands
Channel Analysis
PamplinFacebook: 1,887 fans to 2,219 fans18% increase
Twitter: 1,033 followers to 2,004 followers
94% increase
Instagram: 122 followers to 606 followers
397% increase
Pamplin InfluencersTop Influencers:- Dean Sumichrast- VT PRISM- Emily Africa- Donna Wertalik- Center for Innovation
and Entrepreneurship
Top Hashtags:- #vt19- #pamplindiversity- #pamplinpride
Your Tweets | AnalysisYour tweets averaged higher reach and engagement when you:
- Tagged your influencers - @VTSandsman, @VTPamplin, @VTPRISM,
@SPEAKAdvertisin, and @DerickMaggard
- Included a photo or a video in your Tweet
Our Alumni*
98% of Prism Students are Employed Upon Graduation. Virginia Tech, Pamplin College of Business May 2015 .report
PRISM 2015 - 2016 | What’s Next?Pamplin Graduate School Marketing (Video, Social, Print)
Pamplin Departments/International (Brochures, Social Media Content Assist)
Enhanced Multimedia
Mobile Apps
Augmented Reality
Training of faculty & staff