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A focused media vehicle that reaches over 1,78,000
powerful consumers and influencers
every month
Annual subscription Rs. 750.00
Journal of The Institute of Chartered
Accountants of India
A Power Group
Of Over1,78,0001,78,000
Decision Makers,
Influencers, and
Consumers
The The Chartered Chartered AccountantAccountant
The Chartered Accountant - Profile
Rapid growth of profession ( expanded function and management role responsibility )
– Accountancy, including cost accountancy– Taxation and Auditing– Special Company Work: Formation, Financial Structure,
Liquidity– Share Valuation– Management Accounting– Management Consultancy– Company Secretarial Work– Executors and Trustees
All CFOs and Financial Directors in the Corporate world are Chartered Accountants. CAs are also increasinglybeing appointed on Boards of Directors with the recent
emphasis on corporate governance.
Read by
&
Of India Inc.
SeniorSenior
ManagementManagement
LeadingLeading
ProfessionalsProfessionals
SeniorSenior
ManagementManagement
LeadingLeading
ProfessionalsProfessionals
The Institute of Chartered Accountants of India (ICAI)
ICAI is a statutory body established under the Chartered Accountants Act, 1949 for the regulation of the profession of chartered accountancy in India.
The Institute has achieved recognition as a premier accounting body for its contribution in the fields of education, professional development, maintenance of high accounting, auditing and ethical standards
ICAI:ICAI:Setting
Higher
Standards
Of
Professionalism
I C A I
– An institute that is over 50 years old
– Founder member of various international bodies e.g. IASB
– Headquartered in New Delhi
– 5 regional offices in Mumbai, Chennai, Kanpur, Kolkatta, New Delhi
– 101 branches all over India
– 11 Overseas Chapters
A significant number of members occupy eminent positions as Chairpersons, Managing Directors, and Directors
Reach out
to the
Current
And
Future
Decision Makers
of India, Inc.
ICAI also provides technical advice and necessary inputs to:
– Comptroller and Auditor General of India
– Department of Company Affairs
– Reserve Bank of India
– The Securities and Exchange Board of India
– Central Board of Direct Taxes
– Insurance Regulatory And Development Authority
CA
cover
CPT of
Just
Rs. 227 *
Calculated on the basis of
readership and Ad rate for a full page
colour
*
• Published monthly by ICAI
• 1,78,000 copies mailed out to ICAI’s membership base, 150 professional associations, 8000 international members and students of chartered accountancy every month.
Mission– To convey regularly to the members, professional
knowledge, matters of interest to the profession, matters relating to the Institute and its activities and such other matters as deemed to be educational/professional value in a structured manner
– Focus on further developing the core competencies of members in accounting, auditing and allied areas.
– Provide a holistic view of life through editorial sections on business and economic news, issues and schemes pertaining to personal development, business and personal philosophy, and general lifestyle issues.
• Based on the feedback received from members and other subscribers, efforts are put into, to continuously enhance the quality of the Journal to enable it to act as a dynamic carrier of knowledge regarding new professional avenues, new methods of improving professional skills and other upcoming and ground-breaking professional fields.
• The Journal continues to maintain high professional standards and was well received throughout the period under report. The reach and impact of the Journal can be gauged by its circulation figure, which is One lakh seventy One lakh seventy eight thousand.eight thousand.
• Now the Journal is increasingly read by not only members and students but also by various persons related to accounting and allied professions, e.g. universities/colleges, libraries and various organizations/corporates are subscribing to the Journal.
Readership Profile
- Estimated 50% are CABs (Chartered Accountants who work in the business community)
– A high percentage of these CABs are in senior executive positions
- Balance in individual practice
High Profile
Influencers
&
Connectors
High Profile
Influencers
&
Connectors
Chartered Accountants: Influencers
• Financial Products and Services• Business Process Products and Services• Real Estate Decisions• Information Technology• Employment decisions: Chartered
Accountant services, employment opportunities, campus placements
Prosumers
Of the
Business
World
High Impact
Per
OTS
Delivered
by a
Specialized
medium
Chartered Accountants: Consumers
CA’s are a power group of consumers who are an attractive target segment for the
following – Office and Professional accessories
– Personal apparel– Automobiles
– Consumer Electronics– Consumer Durables
– Travel services– Telecommunications
– Real Estate
Unique Media Opportunities
• Issue sponsorship: parallel to channel blocking– 23 pages of advertising– Showcase range of products and services– Highlight corporate achievements– Invite feedback/interaction
Of special relevance to Corporate Communication, Public Issues, Insurance, Mutual Funds, and Investment Banking Marketing efforts
Sponsorship
Opportunity
available
Distribution Break UpSTATES NO OF MEMBERS IN
%
Maharashtra 28.67
Delhi 14.10
Tamil Nadu 9.53
West Bengal 9.20
Karnataka 5.53
Gujarat 5.18
Andhra pradesh 4.60
Uttar Pradesh 4.27
Rajasthan 4.03
Others 14.75
ALL
INDIA REACH
Back Cover - Rs. 2,50,000/-Inside Front Cover - Rs. 2,00,000/-Double Spread (colour) - Rs. 3,00,000/-Full Page (colour) - Rs. 1,50,000/-Double Spread (B/W) - Rs. 2,60,000/-Full Page (B/W) - Rs. 1,30,000/-Half Page (colour) - Rs. 85,000/-Half Page (B/W) - Rs. 75,000/-Single Column (colour) - Rs. 50,000/-Single Column (B/W) - Rs. 45,000/-
Any specified position 25% surcharge
CPT
Rs. 227*
*Calculated on the basis of readership and Ad rate for a full page colour
SIZES: HT x WD
BLEED SIZE• Double Spread: 279mm x
396mmCut marks on 273mm x 390mmHalf Page Horizontal DS142 mm x 396mmCut marks on 136mm x 390mmFull page: 279mm x 201mmCut marks on 273mm x 195mm
Advertorial
opportunity
available
NON-BLEED SIZES
Double Spread: 243mm x 360mm
Full Page: 243mm x 165mm
Half Page (Ver) 243mm x 82mm
Half Page (Hor) 120mm x 165mm
Half Page (Hor) DS 120mm x 333mm
Single Column (Ver) 243mm x 50mm
Single Column (Hor) 50mm x 165mm
Only
Pages of
Advertising
23 23
Please Note : The publisher reserves the right to trim 6mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.
FREQUENCY : Monthly
DEADLINES
Booking : Four weeks before publication
Material : Two weeks before publication
MATERIALS REQUIRED
Colour separated positive film emulsion side down with progressive proofs
PRINTING : Sheet - fed offset
SCREEN :150
BINDING : Perfect Binding
Ads Format : Adobe IIIustrator Eps or Corel Draw Cdr Format, Text convert to coves & Black text only 100%black, Digital Printout in Colour.
Book
Now
Book
Now
Book
Now
Spenta Multimedia
• Publishers and Marketers of
– Jetwings
– Jetwings International
– Architecture - Time Space & People
– Investime for Birla Sunlife
– Buzzword for Unit Trust of India
– First Citizen for Shoppers Stop
– The Smart Manager
– Cruise Control for Tata Safari
– FSO (Financial Service Outsourcing)
MUMBAI: -105/111, 81 Dr. E. Moses RoadBehind Ichibaan Honda,Worli, Mumbai-400018.Tel: 5660 4550-51/2496 0102Telefax: 2496 0103DELHI: -
J-22 2nd FloorJangpura ExtensionNew Delhi-110014.Tel: 2432 6427/8
BANGALORE: -House No. 64,5th Block, 4th Cross,Koramangala,Bangalore-560095.Tel: 553 4105/553 9512
KOLKATA: -206-Jodhpur Park,Kolkata-700068.Tel: 2473 5896Telefax: 2413 7973
CHENNAI: -Creative EnclaveGround Floor, New No. 148-150(Next to Tulsi Silks)Luz Church Road, MylaporeChennai - 600014.Tel: 52188984/85
E-mail: spenta@email.com
CONTACT
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