A focused media vehicle that reaches over 1,78,000

powerful consumers and influencers

every month

Annual subscription Rs. 750.00

Journal of The Institute of Chartered

Accountants of India

A Power Group

Of Over1,78,0001,78,000

Decision Makers,

Influencers, and

Consumers

The The Chartered Chartered AccountantAccountant

The Chartered Accountant - Profile

Rapid growth of profession ( expanded function and management role responsibility )

– Accountancy, including cost accountancy– Taxation and Auditing– Special Company Work: Formation, Financial Structure,

Liquidity– Share Valuation– Management Accounting– Management Consultancy– Company Secretarial Work– Executors and Trustees

All CFOs and Financial Directors in the Corporate world are Chartered Accountants. CAs are also increasinglybeing appointed on Boards of Directors with the recent

emphasis on corporate governance.

Read by

&

Of India Inc.

SeniorSenior

ManagementManagement

LeadingLeading

ProfessionalsProfessionals

SeniorSenior

ManagementManagement

LeadingLeading

ProfessionalsProfessionals

The Institute of Chartered Accountants of India (ICAI)

ICAI is a statutory body established under the Chartered Accountants Act, 1949 for the regulation of the profession of chartered accountancy in India.

The Institute has achieved recognition as a premier accounting body for its contribution in the fields of education, professional development, maintenance of high accounting, auditing and ethical standards

ICAI:ICAI:Setting

Higher

Standards

Of

Professionalism

 I C A I

– An institute that is over 50 years old

– Founder member of various international bodies e.g. IASB

– Headquartered in New Delhi

– 5 regional offices in Mumbai, Chennai, Kanpur, Kolkatta, New Delhi

– 101 branches all over India

– 11 Overseas Chapters

A significant number of members occupy eminent positions as Chairpersons, Managing Directors, and Directors

Reach out

to the

Current

And

Future

Decision Makers

of India, Inc.

ICAI also provides technical advice and necessary inputs to:

– Comptroller and Auditor General of India

– Department of Company Affairs

– Reserve Bank of India

– The Securities and Exchange Board of India

– Central Board of Direct Taxes

– Insurance Regulatory And Development Authority

CA

cover

CPT of

Just

Rs. 227 *

Calculated on the basis of

readership and Ad rate for a full page

colour

*

• Published monthly by ICAI

• 1,78,000 copies mailed out to ICAI’s membership base, 150 professional associations, 8000 international members and students of chartered accountancy every month.

Mission– To convey regularly to the members, professional

knowledge, matters of interest to the profession, matters relating to the Institute and its activities and such other matters as deemed to be educational/professional value in a structured manner

– Focus on further developing the core competencies of members in accounting, auditing and allied areas.

– Provide a holistic view of life through editorial sections on business and economic news, issues and schemes pertaining to personal development, business and personal philosophy, and general lifestyle issues.

• Based on the feedback received from members and other subscribers, efforts are put into, to continuously enhance the quality of the Journal to enable it to act as a dynamic carrier of knowledge regarding new professional avenues, new methods of improving professional skills and other upcoming and ground-breaking professional fields.

• The Journal continues to maintain high professional standards and was well received throughout the period under report. The reach and impact of the Journal can be gauged by its circulation figure, which is One lakh seventy One lakh seventy eight thousand.eight thousand.

• Now the Journal is increasingly read by not only members and students but also by various persons related to accounting and allied professions, e.g. universities/colleges, libraries and various organizations/corporates are subscribing to the Journal.

Readership Profile

- Estimated 50% are CABs (Chartered Accountants who work in the business community)

– A high percentage of these CABs are in senior executive positions

- Balance in individual practice

High Profile

Influencers

&

Connectors

High Profile

Influencers

&

Connectors

Chartered Accountants: Influencers

• Financial Products and Services• Business Process Products and Services• Real Estate Decisions• Information Technology• Employment decisions: Chartered

Accountant services, employment opportunities, campus placements

Prosumers

Of the

Business

World

High Impact

Per

OTS

Delivered

by a

Specialized

medium

Chartered Accountants: Consumers

CA’s are a power group of consumers who are an attractive target segment for the

following – Office and Professional accessories

– Personal apparel– Automobiles

– Consumer Electronics– Consumer Durables

– Travel services– Telecommunications

– Real Estate

Unique Media Opportunities

• Issue sponsorship: parallel to channel blocking– 23 pages of advertising– Showcase range of products and services– Highlight corporate achievements– Invite feedback/interaction

Of special relevance to Corporate Communication, Public Issues, Insurance, Mutual Funds, and Investment Banking Marketing efforts

Sponsorship

Opportunity

available

Distribution Break UpSTATES NO OF MEMBERS IN

%

Maharashtra 28.67

Delhi 14.10

Tamil Nadu 9.53

West Bengal 9.20

Karnataka 5.53

Gujarat 5.18

Andhra pradesh 4.60

Uttar Pradesh 4.27

Rajasthan 4.03

Others 14.75

ALL

INDIA REACH

Back Cover - Rs. 2,50,000/-Inside Front Cover - Rs. 2,00,000/-Double Spread (colour) - Rs. 3,00,000/-Full Page (colour) - Rs. 1,50,000/-Double Spread (B/W) - Rs. 2,60,000/-Full Page (B/W) - Rs. 1,30,000/-Half Page (colour) - Rs. 85,000/-Half Page (B/W) - Rs. 75,000/-Single Column (colour) - Rs. 50,000/-Single Column (B/W) - Rs. 45,000/-

Any specified position 25% surcharge

CPT

Rs. 227*

*Calculated on the basis of readership and Ad rate for a full page colour

SIZES: HT x WD 

BLEED SIZE• Double Spread: 279mm x

396mmCut marks on 273mm x 390mmHalf Page Horizontal DS142 mm x 396mmCut marks on 136mm x 390mmFull page: 279mm x 201mmCut marks on 273mm x 195mm

Advertorial

opportunity

available

NON-BLEED SIZES

Double Spread: 243mm x 360mm

Full Page: 243mm x 165mm

Half Page (Ver) 243mm x 82mm

Half Page (Hor) 120mm x 165mm

Half Page (Hor) DS 120mm x 333mm

Single Column (Ver) 243mm x 50mm

Single Column (Hor) 50mm x 165mm

Only

Pages of

Advertising

23 23

Please Note : The publisher reserves the right to trim 6mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.

FREQUENCY : Monthly

DEADLINES

Booking : Four weeks before publication

Material : Two weeks before publication

MATERIALS REQUIRED

Colour separated positive film emulsion side down with progressive proofs

PRINTING : Sheet - fed offset

SCREEN :150

BINDING : Perfect Binding

Ads Format : Adobe IIIustrator Eps or Corel Draw Cdr Format, Text convert to coves & Black text only 100%black, Digital Printout in Colour.

Book

Now

Book

Now

Book

Now

Spenta Multimedia

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MUMBAI: -105/111, 81 Dr. E. Moses RoadBehind Ichibaan Honda,Worli, Mumbai-400018.Tel: 5660 4550-51/2496 0102Telefax: 2496 0103DELHI: -

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BANGALORE: -House No. 64,5th Block, 4th Cross,Koramangala,Bangalore-560095.Tel: 553 4105/553 9512

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