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Bringing Programmatic Efficiencies to Class 1 Premium
Ben TrendaCRO of @isocket
@btrenda
Publishers
Agencies/ Advertisers
Premium
/ DirectU
nsold/ Remnant
There’s a reason why Private Exchanges don’t access the best inventory
Good but Different
Futures markets exist for a reason
Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.
Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.
RTB & Programmatic Direct Are A Cute Couple
Test & Scale
Over & Under Frequency Management
Dynamically decide what to serve
Care about how your sausage is made
Don’t wait until they make a car that flies
Ben TrendaCRO @isocket
@btrendaben@isocket.com
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