Bringing Programmatic Efficiencies to Class 1 Premium

Ben TrendaCRO of @isocket

@btrenda

Publishers

Agencies/ Advertisers

Premium

/ DirectU

nsold/ Remnant

There’s a reason why Private Exchanges don’t access the best inventory

Good but Different

Futures markets exist for a reason

Master Catalog. Digital IO’s. Identity Management. Open API’s. Not another UI.

Property Specific. Premium. Reserved. Fully Transparent. Point and Shoot. Easy.

RTB & Programmatic Direct Are A Cute Couple

Test & Scale

Over & Under Frequency Management

Dynamically decide what to serve

Care about how your sausage is made

Don’t wait until they make a car that flies

Ben TrendaCRO @isocket

@btrendaben@isocket.com