8 Ways to Build Delegate Numbers - Krister.pdf · great hospitality by local hosts; over 700 from...

Software for Life. Simplify Yours.

http://http://ungerboeck.comungerboeck.com

8 Ways to Build DelegateNumbers

#1#1

Social Media MarketingSocial Media Marketing

Techniques1.Join groups related to your events & start discussions2.“Email marketing”3.Advertising4.Get people to “Like” or join your group

#1#1

Social Media MarketingSocial Media Marketing

#2#2

Survey MarketingSurvey Marketing

#3#3

Email MarketingEmail Marketing

#4#4

CoCo--Marketing with SponsorsMarketing with Sponsors

Do ExhibitorsDo Exhibitors’’ Profiles forProfiles forThem!Them!

#6#6

PricingPricing

#6 Pricing#6 Pricing

Mike the AccountantMike the Accountant

$100

$50

$25

#6 Pricing#6 Pricing

Sarah the Event ManagerSarah the Event Manager

$25

$100

$50

#6 Pricing#6 Pricing

James the SalespersonJames the Salesperson

$25

$50

$100

#6 Pricing#6 Pricing

Without Package PricingWithout Package Pricing

$100 $100 $100

Total Sales: $300

#6 Pricing#6 Pricing

With Packaged PricingWith Packaged Pricing

$175 $175

Total Sales: $525

$175

Promotions instead ofPromotions instead ofDiscountsDiscounts

#8#8

Search Engine MarketingSearch Engine Marketing

Techniques1.Google Adwords – 3 months prior to event

#9#9

Mobile applicationsMobile applications

• Find exhibitors & sponsors• Find attendees• View the event schedule• Schedule appointments• Send messages• Find restaurants &

entertainment

Who has the first question?Who has the first question?

#we201 #icca10