7 silk road principles for connected innovation

@RamonVullings

Silk Road principles for start-ups !7

using connected innovation

This Silk Road ?

The illegal marketplace, where you can buy everything bad from people you can trust(!?) based on the Tor network ?

No !

This Silk Road !

The trade routes between China and Europa !

It’s about connecting ideas

1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!)

7 Silk Road principles for connected innovation

@RamonVullings

You can learn from other sectors

1. Concept 3. Create

2. Combine

W W X D ? W H A T W O U L D X D O ? | 105

W W X D ?

What Would x

Do?

In this chapter we investigate how other companies tackle their business challenges and what you can learn from them.

By no means can we be comprehensive,

as we could easily write an entire book

(in some cases multiple) per company on

lessons to learn from them. We have

chosen a few well-known companies

and hope to offer a few, perhaps lesser

known insights.

Keep in mind that cross-industry

innovation analogies can be drawn at

various levels: from products to services,

to processes, to strategies, to leadership

styles, to business models.

Now ask yourself: What Would x Do?

By using this smart model

crossindustryinnovation.com

From this book

2

Products / Services Business Models

Leadership Processes Strategy Culture

You can transfer ideas on multiple levels

Yet, where to start?

1. Concept 3. Create

2. Combine

W W X D ? W H A T W O U L D X D O ? | 105

W W X D ?

What Would x

Do?

In this chapter we investigate how other companies tackle their business challenges and what you can learn from them.

By no means can we be comprehensive,

as we could easily write an entire book

(in some cases multiple) per company on

lessons to learn from them. We have

chosen a few well-known companies

and hope to offer a few, perhaps lesser

known insights.

Keep in mind that cross-industry

innovation analogies can be drawn at

various levels: from products to services,

to processes, to strategies, to leadership

styles, to business models.

Now ask yourself: What Would x Do?

WWxD? Well known companies?

What Would ‘x’ Do?

SCIENCE DISCOVERY CHANNEL?

IDEA

COMPETITIONS IN

OTHER SECTORS?

OUR ALUMNI NET WORK?

STORIES BY SUCCESFUL

ENTREPRENEURS?

CROWDSOURCING?

SCIENCEFICTION?

HISTORY?

PATENTDATABASES?

MYCOMPETITORS?

MYCLIENTS?

NASA?

NATURE ORBIOLOGY?

MY SUPPLIERS?

KIDS?

TREND REPORTS

FROM OUTSIDE MY

INDUSTRY?

MUSEUM OF CONTEMPORY ART?

NEW PEOPLE AT

THE COMPANY? TRADE MISSIONS?

CROWD FUNDING

S ITES?

MAGAZINES

AND WEBSITES

ON DESIGN?

THE START-UP SCENE?

VISTING OTHER CITIES?

HACKATONS?

TOP 100 INNOVATIVE COMPANIES?

COMPANYVISITS?

...

Where do you get your best cross-industry ideas?

?

TRAVELING?

Sure, yet also…

SCIENCE DISCOVERY CHANNEL?

IDEA

COMPETITIONS IN

OTHER SECTORS?

OUR ALUMNI NET WORK?

STORIES BY SUCCESFUL

ENTREPRENEURS?

CROWDSOURCING?

SCIENCEFICTION?

HISTORY?

PATENTDATABASES?

MYCOMPETITORS?

MYCLIENTS?

NASA?

NATURE ORBIOLOGY?

MY SUPPLIERS?

KIDS?

TREND REPORTS

FROM OUTSIDE MY

INDUSTRY?

MUSEUM OF CONTEMPORY ART?

NEW PEOPLE AT

THE COMPANY? TRADE MISSIONS?

CROWD FUNDING

S ITES?

MAGAZINES

AND WEBSITES

ON DESIGN?

THE START-UP SCENE?

VISTING OTHER CITIES?

HACKATONS?

TOP 100 INNOVATIVE COMPANIES?

COMPANYVISITS?

...

Where do you get your best cross-industry ideas?

?

TRAVELING?

Traveling !

So let’s travel physically and mentally !

sinaasappelparadijs.twinkeling.com

Our Silk Road trip: 1,5 years nearly all over land (train, bus, motorcycle)

sinaasappelparadijs.twinkeling.com Capturing our learnings

sinaasappelparadijs.twinkeling.com

Our Silk Road trip pictures: impressions, cool combination & insights

Teheran: mobile ATMs to cope with urban growth

Nepal: Opportunity Village

China: The tax office implements a lottery system to ensure that people ask for receipts at restaurants (against black money)

Don’t copy-paste !

1

Learn Enhance Integrate

Experiment

ADAPT

Enrich Modify

Customize Take 1 element

2

don’t just

copy-paste,

copy-adapt-paste !

@RamonVullings

2

survival & growth:

it’s not the fittest,

yet the most fitting!

@RamonVullings

Uzbekistan: Broken remotes for sale (for spare parts) !

Western variation: Intermarche - ‘Inglorious Fruits and Vegetables’

And the same for: cookies with a ‘story’, cookies that are broken during production, now positioned as special!

2

There is a market for

broken / not complete

offerings!

@RamonVullings

Using ancient methods…

Using ancient methods… to communicate your vision

Your modern vision !

2

Communicate your

vision!

@RamonVullings

India: You can sell ideas everywhere !

India: Ideas help to overcome barriers…

Burma: Overstate your marketing !

2

Bold reframing

(overstate your

marketing a bit!)

@RamonVullings

China: Think about who your customer / user is !

2

Customer empathy

(you can influence the

user experience!)

@RamonVullings

Meshu.io - Create art from travel routes & dreams…

Meshu.io - Enter locations / location data

Generate a necklace, bracelet or (ear)ring

Beautiful jewellery based on geo-data !

Hey! I have ‘geo-data’ too !

So let me make a Meshu for my honey !

And yes… a real Meshu !

2

Remix X and Y

(geo-data & art)

@RamonVullings

sinaasappelparadijs.twinkeling.com

Crossing borders going from West => East and… from East => West !

Istanbul: Crossing the border West => East

Berlin - image !

Berlin: Crossing the border East => West

2

Think also East => West

(not just West => East)

@RamonVullings

2

Silk Road principles:

connected innovation

@RamonVullings

1. Survival of the most fitting (don’t copy-paste, yet copy-adapt-paste!) 2. There is a market for broken / not complete offerings! 3. Communicate your vision! 4. Bold reframing (overstate your marketing a bit!) 5. Customer empathy (you can influence the user experience!) 6. Remix X and Y (for example: geo-data & art) 7. Think also East => West (not just West => East!)

7 Silk Road principles for connected innovation

@RamonVullings

Thank you!

Ramon Vullings

www.RamonVullings.com

Download! - the cross-industry tools - the manifesto - and much more at: crossindustryinnovation.com

Check out the travel site! - follow the route and zoom in - read the questions & answers - and much more at: sinaasappelparadijs.twinkeling.com