7 Habits of Highly Effective Websites

7 HABITS OF HIGHLY EFFECTIVE WEBSITES

Herb Jones & Drew Allen

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ONLINE POTENTIAL IS THE ONLY MARKETING AGENCY IN NORTH FLORIDA THAT FOCUSES

EXCLUSIVELY ON INTERNET BASED SALES AND GROWTH. WE INCREASE WEBSITE TRAFFIC,

BRAND RECOGNITION AND MOST IMPORTANTLY YOUR BOTTOM LINE.

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WHO IS DREW ALLEN?

Talk to me: @drewplaysdrums drew@online-potential.com

I’m pictured (on the left).I’m 30 years old.I just married a hot CPA.I love helping people use the web better.

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“If you want to be successful, find

someone who has achieved the results you want and copy what they do and you'll achieve the

same results.”

- Tony Robbins(Possibly stolen from Matt Foley)

Photo: Randy Stewart

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IT’S NOT ALWAYS THAT SIMPLE.

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IT’S STILL A GOOD PLACE TO START.

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BEGIN WITH THE END IN MIND.Determine the Purpose of your Website.

HIGHLY EFFECTIVE

WEBSITES HAVE A CLEAR AND

OBVIOUS PURPOSE.

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HOMEWORKWrite down the 3 things you’d want a

person to do when they visit your website, in order of importance.

Now you can focus (only) on how to best set up your website for those things to happen.

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PUT FIRST THINGS

FIRST: Make sure your website is visitor-friendly.

HIGHLY EFFECTIVE WEBSITES ARE

EASY TO NAVIGATE AND UNDERSTAND.

They just work.

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DESIGN IS STILL IMPORTANT, BUT...

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WHAT IF THIS CAR HAD NO DOORS?

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FUNCTION

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>FORM

WHERE DO YOU CLICK?

AVOIDING FLASH

MOBILE FRIENDLY

SEARCH ENGINE FRIENDLY

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HOMEWORKAccess your website from 3 different

mobile phones.

Is it easy to navigate? Easy to read through?

How hard is it to do any of your goals from Habit 1?

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SYNERGIZE (AND SUPERCHARGE YOUR CONTENT)

Grab their attention, and DON’T LET GO!

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HIGHLY EFFECTIVE WEBSITES ARE

WRITTEN WELL TO BE ENTERTAINING,

INFORMATIVE, AND IMPACTFUL TO YOUR

READERS. Seriously.

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WHICH WOULD YOU CLICK?“our new blog post is great. we loved it, hope

you will to!”

OR

“20 MINDBLOWING ideas you can steal from pizzas!”

< Not a hint. Ok, maybe it is.

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LEVERAGE YOUR EXPERTISE.

THERE IS NO “I” IN TEAM.

DEFENSE WINS CHAMPIONSHIPS.

Wait, what?#OPinar

HOMEWORKA. Spellcheck and proofread every tweet, email, blog post, and facebook update you

write.  

B. Read some of your blog posts. Were they entertaining to you? Like, really

entertaining?

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SEEK FIRST TO UNDERSTAND (YOUR CUSTOMERS),

THEN TO BE UNDERSTOOD.

Image CreditListen to your customers.

HIGHLY EFFECTIVE WEBSITES ARE WELL EQUIPPED TO VIEW

AND RESEARCH THE ACTIONS AND

INTENTS OF THEIR VISITORS.

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AN

It’s “Analytics.”#OPinar

A

LYT

ICS.

WHAT ARE YOUR VISITORS SEARCHING

FOR?

WHAT ARE THEY READING?

WHAT ARE THEY NOT READING?

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TWO MORE WORDS.

SIR. VEYS.

OK, ONE WORD.

SURVEYS.When did you last have any customers fill

out any surveys on your products or services?

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HOMEWORKA. Install Google Analytics on your

website.

B. Send a survey to your past customers or email list about your website

specifically.

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BE PROACTIVE: TAKE RESPONSIBILITY,

TAKE OWNERSHIP.Make your website about real people.

HIGHLY EFFECTIVE WEBSITES HAVE BRANDS AND BIOGRAPHIES,

NAMES AND FACES. THEY TELL STORIES. Because everyone loves a good story.

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FACEBOOK

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AMAZON

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APPLE

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KFC

MCDONALD’S

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HOMEWORKRevamp your “About Us” page.

Include a real name, a real face, and some actual history about how your company

first got started.

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THINK WIN-WIN

Be generous. Just be generous.

HIGHLY EFFECTIVE WEBSITES ARE OFTEN

CHARITABLE AND ARE ALWAYS

RESOURCE-DRIVEN.

Karma’s a beach. Seriously. Enjoy it.

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CHARITY Sponsor Local Events.

Indiegogo & Kickstarter

Host a Fundraiser Event

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RESOURCITY Publish Guides

Mine Your Data

Host an Industry Forum

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HOMEWORKA. Write 400 words about your favorite

charity or non-profit organization.Donate significantly to it.

B. Write 400 words (or more) on where you think your business niche is headed

in 2013 and beyond.

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SHARPEN THE (SOCIAL) SAW

Integrate Social Media into your website.

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HIGHLY EFFECTIVE WEBSITES USE

SOCIAL MEDIA TO ALLOW VISITORS TO

ENGAGE WITH THEIR WEBSITE AND THE CONTENT ON IT,

QUICKLY AND EASILY. #OPinar

ACCORDING TO A RECENT STUDY, THE AVERAGE PERSON SPENDS 3 HOURS EVERY DAY ON SOCIAL MEDIA. They may as well be seeing

your content.Or going outside. They should really go outside.

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SOCIAL MEDIAFacebook Comments

Google+ Authorship

Twitter Stream

Pinnable Images#OPinar

HOMEWORKA. Make a Google+ Business Page.

B. Add a Like button to your blog posts.

C. Start actually using Pinterest.

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A WEBSITE IS BEST OPTIMIZED FOR

SEARCH ENGINES WHEN IT’S BEST

OPTIMIZED PERIOD.

And that’s what we do best.

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ANYQUESTIONS?

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www.gainesville-marketing.com

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