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7-Eleven JapanVenturing into e-Tailing
Presented
by:
Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan
• Remove shoes• Questionnaire• Snacks• Whistle
Activity
Facts
• 7-Eleven is the largest chain stores in convenience retailing industry.
• Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003
Facts
10,3895,791
Number of Stores:
Japan vs. China
Similarities• Religion• Confucius
Differences• Sensitive History• Concentration and Development• Government Policies
Japan vs. China
Similarities• High market demand• Low confidence in online payment Telecom
hurdles
• Outmoded shopping concepts
Differences• Bottom up vs. Top-down• Level of IT diffusion
Activity
• Join Your Team For Some Fun!
Japan vs. United States
Similarities– Developed Countries– GDP
• Differences– Individualist Culture– Cash vs. Credit– Technology– eCommerce Trust
Japan vs. United States
Japan vs. United States
U.S. Centric Thinking
• eCommerce• eBay
– No Human Contact– Trust
Bridging the Gap
• Technology• Culture
Bridging the Gap
• Strategies – Use existing distribution system – Creating new market– Low cost to consumer– Convenience– Is plan Short Sighted?
Bridging the Gap
• Moving in a new direction– Cash Payments– Human Contact
Bridging the Gap
• Examples– AOL– ???
Conclusion
Unique use of Unique use of existing technology existing technology applied to cultureapplied to culture.
• 45 minutes total• -----------------
• 7 minutes• - discuss wistle at beginning (jolie)• - introduce team mates• - remove shoes• - questionnaire• - snacks
• 5 minutes• - facts (claire)
• 5 minutes• - china vs. japan (sabrina)
• 5 minutes• - us vs japan (angie)
• 5 minutes (jolie)• - us centric culture
• 5 minutes (sarah)• - bridging the gap
• 5 minutes (angie)• - briding the gap examples• (aol - use pen)• (backup ideas -
• 5 minutes• If extra time, backup questions: (angie)• - How do you feel about Japan being a cash based society?• - Do you feel 7dream.com will have an impact on the Japanese culture?
• 1 minute (jolie)• - conclusion statement
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