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(RADIUSMAPOFMONTCO)
EdwardHarris
VALLEYFORGENATIONALHISTORICALPARK
VALLEYFORGENATIONALHISTORICALPARK
Snapchat AppealstoYoungerDemographics
14.5
23.5
4.2
22.1
15.8
24.4
0
5
10
15
20
25
30
Age12-17 Age18-24
August2017YoungUSMonthlyUsers(inmillions)
Facebook Instagram Snapchat
OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.
OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.
STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.
OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.
STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.
TACTICS: 1. Be the first Destination Marketing organization in the U.S. to build a campaign using footage from the new SnapchatSpectacles product. 2. Offer new followers the chance to win a pair of SnapchatSpectacles on the first day of Summer.
OBJECTIVE: Build awareness for things to experience in Valley Forge & Montgomery County, PA and increase occupancy in our 75+ hotels.
STRATEGY: Leverage new technology to highlight things to do and connect with younger audiences.
TACTICS: 1. Be the first Destination Marketing organization in the U.S. to build a campaign using footage from the new SnapchatSpectacles product. 2. Offer new followers the chance to win a pair of SnapchatSpectacles on the first day of Summer. BUDGET: $15K
WhyisSNAPCHAT popular?
“Muchmorepersonal,insteadofjusttexting.”
“Youcanhave conversationswithoutsayinganything.”
“Youcancapturethemoment”
“You'reabletocustomizepictures”
“Filtersmakeitfun”
“myeyesonlyfeature”
“It’seasiertostayintouchwithafriendvs.textingbecauseyoucanseetheperson”
“doesn'tstayontheinternetforever”
20
25%increaseinfollowerssince
4/21
VALLEYFORGENATIONALHISTORICALPARK
25%increaseinfollowerssince
4/21
YOY RESULTS
HOTEL
OCCUPANCY
SNAPCHAT
FOLLOWERS
5%
25%
SNAPCHAT VS INTSAGRAM “STORIES”
Storieslaunch
SNAPCHAT VS INSTAGRAM “STORIES”
Instagramstorieshas250millionactivedailyusers
Storieslaunch
250m
SNAPCHAT VS INSTAGRAM “STORIES”
The Future of SNAPCHAT
Appleannouncedthatit'sworkingwithSnapInc.tocreatehyper-realisticfiltersthattrackfacialmovementsusingobjectrecognition
WiththehelpofSnap’salgorithm,Applewillbecomeamajorforceforwidespreadconsumeradoptionofaugmentedreality,whichhasprovedtoopennewdoorsformarketingopportunities
+
What is Augmented Reality?
Digitalcontentlaidoverthephysicalworld.
SnapchatwillnowallowuserstoviewtheirBitmoji charactersinaugmentedreality,throughanadditiontoitsprevious"WorldLens"feature.Withtheupdate,Bitmoji willbeabletodoyoga,skateboard,drinkcoffee,andmore,alltakingplaceinreal-worldsurroundingsinAR(viaTechCrunch).
PhonepoweredDisney/LenovoARheadset,herewithBluetoothperipheralLightSaber.
TOP 3 TAKEAWAYS
1. BE THE CUSTOMER (VISITOR)
3. EMBRACE NEW TECHNOLOGY.
2. CREATE A WORK CULTURE THAT SEEKS NEW IDEAS.
THANK YOU!
https://www.linkedin.com/in/edwardharrihttps://www.linkedin.com/in/edwardharrismarketing/smarketing/Connect with me on
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