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FINAL PROJECT Wilson Core DECEMBER 14, 2016 ERIC WILSON Writing for Public Relations

Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

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Page 1: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

FINAL PROJECT

Wilson Core

DECEMBER 14, 2016

ERIC WILSON Writing for Public Relations

Page 2: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core

Wilson Core is attempting to be at the core center of all the new tech companies

when they want to inform our great public with new innovative technology and

online services.

We believe that through our expert staff of ethnical public relations workers and

data scientists we can effectively reach any target audience and provide a unique

and positive spin toward the product/service and the company.

We pride ourselves in creating relationships that works like a caring community.

Everyone helping one another all for the greater good of excellent content and

productivity for those who matter most to us.

Page 3: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson

Professor Wilson

Writing for Public Relations

December 14, 2016

Executive Summery

“The final project presented herein as part of the Writing for Public Relations Mass Comm 4313

course will not be implemented in a real and practical setting, therefore the Evaluation phase is

not included. The Evaluation is recognized as a vital part of the RPIE process in Public

Relations.”

We at Wilson Core have put together, what we believe to be is, a successful promotional

campaign plan for our client Snap Inc. formally known as Snapchat. Our job was to fabricate a

tactical plan to be put into place that will give Snap Inc.’s new product, Spectacles, the success

they are hungry for. To do so we have put together a SWOT analysis of the situation, along with

a full press kit to be used at Snap Inc.’s disposal. We have also created an event that will give

reporters real insights into the new wave product in smart glass eye wear. We suggest a meet and

greet event to be put together with a handful of Snap Inc.’s developers team so they can share

what Snapchat user can look forward to. As well as, tell and perhaps show off the new product.

Wilson Core has also put together a few different tactics such as radio media tours, magazine

shows, product placement and radio promotions. A breakdown of those tactics is as followed.

Page 4: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core

TACTIC: RADIO MEDIA TOURS

Spokesperson conducting a series of interviews from one location

Interviews recorded for later use or broadcast live

Example: User’s positive opinion of snapchat and the new product

TACTIC: MAGAZINE SHOWS

Magazines can also place these stories not only in print but online as well.

Contact most popular (based on analytics) magazines who have a deal with Snapchat already

for their “feed” seen by any public user

Human interest features or in-depth investigative reporting

Used to increase exposure and generate news business

TACTIC: PRODUCT PLACEMENTS

Promote company product and service

Plugs (market towards athletes and celebrities who are involved and active

Negotiated by product publicists and talent agencies

Cost-effective publicity

TACTIC: RADIO PROMOTIONS

Tell that product can be easily used without having your phone constantly out at events

like concerts and other times where you would rather be hands free

Generate publicity.

Page 5: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core

Eric Wilson

Professor Wilson

Writing for Public Relations

SWOT Analysis/Research

Recently Snapchat, newly rebranded as Snap Inc. has very recently unveiled a new

product. Their new product is their version of smart glass eye wear given the name Spectacles.

The glasses with be made available this fall. Spectacles is the first product by Snap Inc.

Spectacles are practically sunglasses with a connected video camera compatible with either an

IPhone or Android through Bluetooth or Wi-Fi. Much like the app, the camera can only record

for up to ten seconds and light up when it is doing so. Other companies, such as Google, have

created smart glasses before and those products have yet to really catch on. However, Snap Inc.

believes that their glasses are a fun new spin on the idea giving them a purpose by having them

cooperate with the social media application. But how can Snap Inc., now a camera positioned

company, succeed in selling smart glasses where as companies like Google has failed. It will be

Wilson Core’s job to help promote their new product for their already existing social media

service and have the first successful selling smart glasses.

First research must be conducted to find out how the audience is responding to

Spectacles. Their home page accessed from Google was not the most functional or responsive

website so a remaking of their newly branded Snap Inc. should show a much-needed updated

website that adds promotion for the new product, showcasing it action in with videos and

promotion through their social application.

For research, Wilson Core suggests a test run with a focus group where the product is tested

with a mixed group of individuals who range in their average use of the social application. From

Page 6: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core there we can assess the nature of how the glasses will affect heavy, moderate and low level users.

Meaning they either use the application a lot to rarely using. This will give a strong idea on who

we should target more because of how they responded to the Spectacles during the test runs.

Subjects will be given the device and walked through the basic capabilities. Afterwards through

short interviews and Likert-style surveys we will be able to have qualitative feedback on the

product giving us a scale of the strength and weakness of the product. From there we can use the

research to make an efficient program to make a successful public relations promotional

campaign.

Snap Inc. new headquarters are in Venice, California and as of August 2015, they house

roughly 330 employees. They were founded by CEO Evan Spiegel in September of 2011.

Page 7: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Strengths: Being the company that created

Snapchat, an application with over two hundred million users. Snap Inc. will have data on their users such as demographics that

will be essential for targeting. Snap Inc. will have a direct line to all the potential

consumers. They can directly send advising using custom videos showing their recognizable ghost figures displaying the

product. Another strength is how easy it will be for

free promotions. Such as through the companies that already pay to be on their daily feeds.

Another strength is that this product is engaging for all ages and has not limitations

on who can operate the camera glasses. Snap Inc. has a global reach through Snapchat give us strong social media presence.

The price for Spectacles is significantly lower than any previous smart glasses $130

compared to over a thousand dollars

Weaknesses: One weakness is that some

people just simply do not want to pay when they can simply just keep using the free social application.

Spectacles has a bold look, some may not like the appearance of the product.

To date, other smart glass products have not been successful. This may have created a preexisting negative attitude toward such

products. At a glance, the glasses look very fragile and

easy to break, perhaps we should show that they can withstand a drop from a significant height and still be operational.

Other than a camera on your face the glasses do not add any brand new features to the

application. There is no additional function for the glasses. they simply offer a hand free way to record videos without using your

phone.

Opportunities: The social media industry is easily the biggest trend for today’s generations. It is a major part of our modern

culture. New reports have shown that during the recent Presidential Debate the favored

social media application used was Snapchat and not their highly-known competitor Twitter using their new live streaming. This

shows that people are becoming more drawn to Snapchat meaning consumers may be

gravitating toward Snapchat making it soon to be the most popular social medium. Recent photos with models promoting the product

give it this fall fashion feel and functionality perfect for the lunch this fall. This gives the

product a sense that it will be fashionable with your favorite fall outfits. The opportunities for this product is endless,

people will be able to stay connected without having to stay connected with their phones.

Perfect for concerts, amusement parks and other live events where you would rather be hands free but still want to catalog all your

memories.

Threats: One threat that will be faced is if there is even a strong demand in the market for the Spectacles. People have seen the

invention of smart glasses but they have yet to really catch on.

A potential threat down the line could be the invention of a new line of smart glasses that have the same function to simply record, with

perhaps a better camera and other capabilities such as internet access and smaller screen pop

ups on the lenses. I cannot see any threat from the legislative or political areas. Nor environmental, unless

after buying the product people are not pleased and Spectacles not disposed of

properly.

Page 8: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core MEDIA ADVISORY

Contact: Eric Wilson [email protected]

512-111-2222

Monday, November 28, 2016

Snapchat’s new Spectacles are all the rage.

WHAT: Snapchat, now Snap Inc. have introduced their own type of smart sunglasses that can

create videos with the push of a button making for a hands-free first person view of the user’s

daily life. Spectacles will only available by vending machines, whose location will only become

available 24 hours in advance. Snap Inc will be giving media reporters to get brief one-on-one

interviews with the creative mind behind this revolutionary product that will spread like wild

fire.

WHEN: December 18, 2016

WHERE: Snap Inc. headquarters

ABOUT SNAP INC: Snap Inc. is a multinational social media technology company, founded on

September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its

products include Snapchat and Spectacles. It was originally named Snapchat Inc. upon its

inception, but it was rebranded on September 24, 2016 as Snap Inc. to include Spectacles under

one company. Click here to visit their website.

CONTACT: Get to meet the mind of those behind Spectacles. Please contact Eric Wilson with

the department of information at Wilson Core via email at

[email protected] or by phone at (512)111-2222.

XXX

Page 9: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson

Writing for Public Relations

Professor Wilson

November 28, 2016

Facts Sheet

Who we are:

Wilson Core is rapidly becoming the leading marketing communications and public relations

consulting industry. We focus majority of our partnerships to entertainment technology. Our

campaigns are also a challenge but our results cannot be denied from success. Wilson Core’s

work has immediate positive effects towards the consumer’s attitudes of a company brand or

product.

What we do:

Advertising

Brand consultancy and design

Data management

Digital and social media

PR and corporate communications

Promotional marketing

Major Clients:

Wilson Core has had the honor and privilege of working with some of the most innovative social

media and tech companies right now. Most recently of task with Snap Inc. has been helping to

promote their new wave of smart glass, Spectacles.

Fast Facts about Wilson Core:

Named after our founder, Eric Wilson

Wilson Core has never failed any contract given to us

Our ability to reach out to audiences outshines even to most experienced in the business

as we continue to grow at an accelerated rate

Wilson Core has received more applicants wanting to join our team than any other PR

firms around this last year.

Headquarters is in Austin, Texas

History:

Eric Wilson came up for with the idea of the company while studying Public Relations at

Texas State University

Wilson Core was founded in the Fall of 2016

Spring of 2017: Wilson Core launched its first successful campaign

Page 10: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core

Eric Wilson

Writing for Public Relations

November 28, 2016

Professor Wilson

Frequently Asked Questions

Q: How can I get a pair of Spectacles?

Spectacles are available exclusively through their unique interactive vending machines whose

locations are only made known 24-hours before they open. You can go to Spectacles website to

find a map that will update on where the next Snapbot will be.

Q: How much does a pair of Spectacles cost?

Spectacles will be the lowest price for any smart glass on the market at $130.

Q: How can I find information about the safety and others polices dealing with Spectacles?

All safety and other polices notifications are found within the packaging that comes with your

Specs.

Q: Can I buy a pair online?

For the time being, the only way to purchase a pair of Specs is by finding a Snapbot. Head to their

website to see where their vending machines are located.

Q: What colors do Specs come in?

Black, coral, and teal.

Q: Do I need Snapchat to use Spectacles?

Yes. Spectacles are only compatible with Snapchat.

Q: Will Spectacles work with any phone compatible with Snapchat?

Spectacles are compatible with certain iPhone and Android models. iPhone 5 and later, running

iOS 8 and above. Select Android devices running Android 4.3 and above with BLE and Wi-Fi

Direct

Q: What comes with Spectacles?

Each pair of Spectacles come with one charging case, one charging cable, and one cleaning cloth.

Additional accessories will be made available shortly!

Q: How many Snaps can I take with Spectacles?

Page 11: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Specs were designed to take up to 100 Snaps. They also come with a charging case that allows for

up to four full charges while on-the-go there is no need for the charger to be plugged into an outlet

Q: How do Snaps taken with Specs import to Snapchat?

Snaps taken with Specs will automatically import to your Snapchat account after they’ve been

paired. Snaps can import while the app is active or running in the background.

Q: Are Spectacles waterproof?

Spectacles are not waterproof, so you should avoid putting them under water.

Q: Can I share my Spectacles?

You can share your Specs with whoever you like, but make sure they pair your Spectacles with

their Snapchat account before taking any Snaps. You can then re-pair them to your Snapchat

account. Specs can only be paired with one account at a time!

Page 12: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson

Writing for Public Relations Professor Wilson

November 8, 2016

News Releases

Snapchat’s team develops new innovative smart glass: Spectacles

Snapchat is first to integrate smart glass technology into their social app. Austin, TX- Under the direction of Snap Inc.’s best team of engineers. Snap Inc. has

developed a ground breaking new way to integrate smart glass technology to work in

unison with their already popular social media application. Spectacles, unlike the other

smart glass, focus on only one objective. Making the user’s experience more engaging

and giving a real first person perspective into the daily active life of the user. Spectacles

are only available from Snapchats interactive vending machines, whose location is kept

hidden until twenty-four hours before the machine is operational.

Spectacles allow you to use the application without even pulling out your phone out of

your pocket. Just by the simple press of a button in an instant you can create and

upload videos to your personal account to upload to your Story or share with friends.

Not only will Spectacles allow you to use the application hands free, but they also act as

striking and fashionable sunglasses. Spectacles are also much cheaper than any other

smart glasses that will be for purchase this holiday season and are available now at

your local electronic stores.

Immediate Release:

November 8, 2016

Media Contact:

Eric Wilson

Wilson Core.

Department of Information

(123) 555-5555

@email.com

Page 13: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Snap Inc. new headquarters are in Venice, California. As of August 2015, they house

roughly 330 employees. They were founded by CEO Evan Spiegel in September of

2011. “Happy Snapping! - Team Snap.” ###

Online News Release

Subject Line: Snapchat introduces Spectacles the new wave of smart glasses

technology.

Snap Inc.’s best team of engineers has developed a ground breaking new way to

integrate smart glass technology to work in unison with their already popular social media application. Spectacles, unlike the other smart glass, focus on only one objective.

Making the user’s experience more engaging and giving a real first person perspective into the daily active life of the user. Spectacles allow you to use the application without even pulling out your phone out of

your pocket. Just by the simple press of a button in an instant you can create and upload videos to your personal account to upload to your Story or share with friends.

Not only will Spectacles allow you to use the application hands free, but they also act as striking and fashionable sunglasses. Spectacles are also much cheaper than any other smart glasses that will be for purchase this holiday season and are available now at

your local electronic stores. “Happy Snapping! -Team Snap”

Page 14: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Multimedia New Release

https://www.snapchat.com/ Snap Inc. has developed a ground breaking new way to integrate smart glass

technology to work in unison with their already popular social media application. Spectacles, unlike the other smart glass, focus on only one objective. Making the user’s

experience more engaging and giving a real first person perspective into the daily active life of the user. “Happy Snapping!

-Team Snap”.

Contact: Eric Wilson Wilson Core.

Department of Information (123) 555-5555

@email.com

Page 15: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson Professor Wilson Writing for PR

Media Distribution List

Media

Outlet

Media Type Contact Title Phone Email

IGN Online Multimedia

News

Scott Collura

Senior Editor, Entertainment

(512) 444-4444

[email protected]

Wired Magazine David Pierce

Senior Staff Writer, Covers Personal Tech

(512) 444-4445

[email protected]

Nation

Public Radio

Radio Aarti

Shahani

Tech Reporter,

NPR Business Desk

(512)

444-4446

[email protected]

New York

Times

Online

News/Magazine

Daniel

Victor

Reporter,

Covers Technology

(512)

444-4447

[email protected]

Chicago

Tribune

Online

News/Magazine

Paresh

Dave

Tech Reporter,

covered Spectacles

before

(512)

444-4448

[email protected]

Mashable Multi-Platform

media

Raymond

Wong

Senior Tech

Correspondent, reviews

gadgets

(512)

444-4449

[email protected]

TechCrunch Multimedia News

Darrell Etherington

Tech focused Writer, has

covered

Spectacles in the past

(512) 444-4450

[email protected]

Engadget Online

Magazine

Nathan

Ingraham

Senior editor,

covers Google, Apple,

gaming, apps,

internet culture

(512)

444-4451

[email protected]

TuneIn Online Radio CEO of Tunein. Press team, would

not give contact for individual members

(512) 444-4452 [email protected]

CNN Multi-Platform

News

Seth

Fiegerman

Technology

Writer for CNN

(512)

444-4453

[email protected]

Page 16: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson

Writing for Public Relations

Professor Wilson

November 28, 2016

Three-fold Newsletter design/content

Cover page: the cover page should display the Snapchat logo/mascot of the playful ghost

wearing the new product Spectacles. This will make the quick connection that the newsletter is

connected to Snapchat thanks to their recognizable logo.

First Page on left: this will display what Snapchat has created (Spectacles) with information

about Snapchat’s new brand and company name. A photo showcasing the product with on one

the models wearing the product should act like a banner with the text of information below the

photo.

Middle page: the middle page will tell all the details of the product including all of Spectacles

capabilities and specs. Such as what camera they use, fact that it is Bluetooth, the resolution of

the videos user will be able to make, etc. A photo of Spectacles and the packaging they placed in

should be placed above the text much like the first fold page.

Page on the right: This page will be dedicated to the unique and only way (as of right now) to

purchase Spectacles. The readers will be informed about the price and the unique vending

machines. By making the vending machines so rare it created a stronger need for fans to have

them. The Snapbot vending machines location are very secretive and pop up like magic

overnight. Consumers are only given a 24-hour notice in advance of where to find them so they

can get a head start in the expected long lines. Above the information on how someone can get

their hands on their own pair of Spectacles should be a photo of the interactive vending machine

so the consumer knows what they look like plus giving an idea of what to expect.

Page 17: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson

Professor Wilson

Writing for Public Relations

Photos and Cutline

Professional Photo of Snap Inc. new product Spectacles. Photo was taken from Google November 1, 2016

Snapchat's marketable ghost icon wearing Spectacles. Image taken from Google Images November 2,

2016.

Snapchat Spectacles shown off by a model, taken from Google Images

November 1, 2016

Page 18: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core

Eric Wilson

Writing for Public Relations

Professor Wilson

November 6, 2016

Radio Script

RECENTLY SNAPCHAT, NOW KNOWN AS SNAP INC., DEBUTED AN INCREDIBLE

NEW DEVICE SWEEPING THE NATION QUICKER THAN HASHTAGS IN SOCIAL

MEDIA. THEIR NEW PRODUCT SPECTACLES ARE NOT ONLY SUNGLASSES, BUT

ARE A NEW FORM OF SMART GLASS EYE WEAR ALLOWING THE USER TO “SNAP”

VIDEOS WITH THE SINGLE PRESS OF BUTTON. THIS WILL ALLOW THE

SNAPCHATTER TO CREATE AND UPLOAD VIDEOS AUTOMATICALLY TO THEIR

STORIES ONLINE. ALL WITHOUT HAVING TO TAKE YOUR PHONE OUT OF YOUR

POCKET. THIS PRODUCT IS AVAILABLE NOW THROUGH THEIR SPECIAL SNAPBOT

VENDING MACHINES AND FOR A MUCH LOWER COST THAN ANY OTHER SMART

GLASSES AVAIABLE ON TODAY’S MARKET. SO, HURRY NOW BEFORE YOU’RE

LEFT BEHIND THIS HOLIDAY SEASON AND BEGIN TO SHARE YOUR OWN

SPECTACLE OF LIFE.

Background: only the announcers voice should be heard

Length: from 45 seconds to 1 minute max.

Page 19: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson November 6, 2016 Professor Wilson Writing for Public Relations FOR IMMEDIATE RELEASE VIDEO NEWS RELEASE Contact: Eric Wilson -Phone:555-5555 -Email: [email protected] SUBJECT: - Snapchat Spectacles LENGTH: no more than 30ss

VIDEO AUDIO ____________________________________________________________________________________

The video will be informative with professional images of the product in action. An audio file will be created and then edited over the images together for a complete video.

VOICEOVER: Wish you could take daring and spectacular snapchats at a certain angle but you can’t reach into your pocket? Well with Spectacles you will be able to take brilliant snapchats with just the simple press of a button (I will then tell the audience about what product)

SOUNDBITE: Could be individuals (interview style) who are interested in or like the product talking in how it increases their experience with snapchat in a positive way.

Page 20: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson Writing for Public Relations Professor Wilson November 30, 2016

Tweets/Editorial Posts Due to the secretive nature of how Spectacles are released to the public, we at Wilson Core

suggest that any social media post revel the location of a new Snapbot. As well as, make additional post for news platforms. Informing the news outlets about the up incoming meet

and greet we have previously suggested occur at Snapchat’s headquarters.

1) First Post: This post should let the public/followers of Snapchat that a new Snapbot will be available, and should also tell me that the machine will not stay

in one spot for too long. This post should be made 24 hours before the vending machine is active for those who wish to purchase Spectacles. The reason for this

is to give a sense of urgency and rarity to the product making the attitude for the

purchasing behavior greater, resulting in a higher chance for purchase. Post should include a photo of the Snapbot on site, with a popular land marker

or monument to hint at where it will be next. Hashtags should read “# Snapchat, # Spectacles, and # Snapbot”.

2) Second Post: The second post should be made the moment when the Snapbot is operational and give the exact location of where to find your own pair of

Spectacles. This will give the audience a direct message to those who are looking for a pair on where to get them if they are not already in line thank to the first

post. Image should show the Snapbot dispensing a pair of Spectacles as if they are there for the taking. This shows the product and where to get it and that you

can get it ASAP. Hashtags should have #address/location, #Snapchat, and #Specs. 3) Third Post(s): This post is mainly made to be directed to the news platforms

from our media distribution list. This will tell them about the chance they get to have to meet those who invented Specs. And let them know how they can do it. Hashtags should contain a direct line to the news platform in question. Along with #Snapchat, #Specs, #Snapchat headquarters location and what time the event will take place.

Page 21: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core Eric Wilson Professor Wilson November, 30, 2016

Writing for Public Relations. Speech Assignment

SPEAKER: ERIC WILSON, DEPARTMENT OF INFORMATION AT WILSON CORE.

HELLO ALL, AND WELCOME TO THE NEW SNAPCHAT HEADQUARTERS, NOW

KNOWN AS SNAP INC. IT IS OUR PLEASURE TO HAVE YOU HERE. AS WE BEGIN,

YOU WILL ALL BE TAKING PART IN A TURN-BASED-STYLE INTERVIEW SYSTEM

SO YOU, THE REPORTOR, CAN HAVE A CLEAR UNDERSTANDING BEHIND THE

SOON TO BE NUMBER ONE SMART GLASSES AVAILABLE ON TODAY’S MARKET,

AND HOW YOU CAN TELL YOUR INTERESTED READERS WHAT THEY ARE, HY

THEY SHOULD BE LOOKING FOR THEM, AND WHERE THEY MIGHT BE ABLE TO

GET THEIR HANDS ON A PAIR OF SPECS OF THEIR OWN. AS WELL AS, BE ABLE

TO, TALK TO ALL THE PERSONEL INVOLVED FOR A MORE COMPLETE AND

ACCURATE STORY PIECE.

THE EVENT WE HAVE SET UP FOR YOU WILL ENGAGE YOU WITH SEVERAL “MAD

SCIENCTISTS” AS WELL AS THE FOUNDERS OF SNAP INC WHO ALL ASSISTED IN

THE CREATION OF THIS DREAM, SNAPCHAT’S SPECTACLES. THEY ARE ALL WELL

INFORMED AND MORE THAN CAPABLE TO ANSWER ANY, AND ALL QUESTIONS

YOU MAY HAVE ABOUT SNAP INC NEW PRODUCT. THE SYSTEM WE HAVE SET UP

WILL GIVE YOU THE ABILITY CONDUCT TIMED ONE-ON-ONE INTERVIEWS WITH

EACH OF SNAP INC.’S EMPLOYEES FOR TEN TO TWELEVE MINUTES. THINK OF IT

Page 22: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core AS A FORM OF MUSICAL CHAIRS. AT THE END OF THE EVENT WE WILL HEAR

FROM THE CURRENT CEO AND FOUNDER WHO WILL GIVE A BRIEF STATEMENT

ON THE POSTIVE DIRECTION SNAP INC IS HEADING TO WITH POSSBILE TIME FOR

QUESTIONS AT THE END IF YOU MISSED ANYTHING OR WANT MORE CLEARITY

ON A QUESTION.

AGAIN, WE ALL WOULD LIKE TO PERSONALLY THANK YOU FOR RESPONDING TO

OUR NEWS RELEASES AND WE HOPE THIS EVENT WILL BE A BENCHMARK AND

ONE GREAT STEP FORWARD TO A BRIGHT AND BENEFICIAL RELATIONSHIP WITH

WILSON CORE AND OUR CLIENTS. WE ARE AS EAGER AS YOU ARE TO START, SO,

PLEASE TAKE YOUR SEAT AND WE WILL BEGIN MOMENTARILY.

Page 23: Wilson Core - WordPress.com · September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. Its products include Snapchat and Spectacles. It was originally

Wilson Core CARRER SECTION: Resume, Cover Letter, Bio and LinkedIn Profile

Eric Wilson 517 Park Place Drive

Georgetown, TX 78628

M: (512)8870565

[email protected] origincomic.wordpress.com http://bigeasywilson.com/

Summary: I have proficient communication and networking skills, understand web designing, coding skills (HTML). I am also able to work with diverse groups. Education: Texas State University San Marcos, TX, U. S. School of Journalism and Mass Communication.

Major: Public Relations with Multimedia Production.

Minor: Communication Studies

Skills Critical Thinking

Public Speaking

Fast Learner

Photographic Memory

Coding (HTML)

Conversational Spanish

Adobe Photoshop

Microsoft Word, Excel, PowerPoint

Accomplishments: First generation in my family's history who will graduate from college.

Boy Scouts of America for six years learning what it takes to become a helpful member of society

and helping others in need.

Work Experience: My work experience goes as far as a young entrepreneur doing odd jobs for my friends and family. As well as in my neighborhood in Georgetown, Texas during middle school and high school. Jobs included yard and fence work as well as pet watching. Have also volunteered for Leander ISD helping move boxes and tables into new schools

Hobbies: Enjoys reading and outdoor activities such as fishing and playing basketball and baseball. Lover of many different genres of music and musical instruments. Keeping family’s Cajun cuisine alive.

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Wilson Core ERIC WILSON 517 Park Place Drive, Georgetown, TX 78628 | C: 5128870565 | [email protected]

September 12, 2016

DMC Results

RE: JR. Public Relations Manager

Dear HR Manager,

You need a sharp Public Relations Manager with great attention to detail and excellent skills. My education and training make me an ideal candidate for this position.

My educational background has prepared me for the role of Jr. Public Relations Manager. My study of Public Relations with multimedia production and Communication has given me a solid background so that I can perform all duties that come with this job. I am eager to contribute my enthusiasm and up-to-date skills to the DMC Results team.

I am certain that my resume will give you a greater understanding of my qualifications for this exciting opportunity. I will call your office in December to discuss the arrangement of a formal meeting.

I would greatly appreciate the opportunity to work with and learn from you and your talented team. I look forward to speaking with you soon.

Sincerely,

Eric Wilson

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Wilson Core Eric Wilson

MC 4313 Writing for Public Relations

September 12, 2016

ASSIGNMENT #2: Personal Bio

Wilson family tree gets degree!

(long)

In December Eric, will graduate with a degree in Public Relations with Multimedia

Production. ever since his days as a Panther at Liberty Hill High School in Texas. He

has since traded in the mascot for a new one; when he begun the next chapter of his life

as a Bobcat at Texas State University. Hailing from the small towns of Beaumont and

Georgetown, Texas; Eric has made quite the change to the new college life style. Just

the size of the school and population of a single classroom came as a surprise. Not

every day would he see a classroom with more students than his graduating class.

However, outside of class he still manages to keep up his hobbies and love for

art. Whether it is films, videogames, comic books or paintings. Eric shows a passion

towards those who help create art that can give the mind a break from our busy

realities. When Eric is not reading, watching cinema or playing games; he is typically

practicing on instruments or hanging out outside participating in sports with his old

friends who, now, also attend Texas State University.

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Wilson Core (Micro)

Eric Wilson is a senior at Texas State University. Currently working towards a

Public Relations major soon becoming the first in family’s history to graduate from

college.

(Short)

Eric is a dedicated, hardworking student at Texas State University. Here Wilson

will learn what it means to work in diverse groups in an effective and efficient manner to

produce positive results. While also gaining the knowledge and know-how of what is

successful Public Relations. Due to Wilson’s passion for everything that can be labeled

art Wilson would more than enjoy a job that deals with entertainment such as music

events or keeping a good spin for the face of a company that produces creative works.

LinkedIn Profile: https://tracs.txstate.edu/access/content/attachment/426906d0-

88cc-41ae-84da-8d1391ace91e/Assignments/1cc83ce2-443d-40a5-b48d-

835e1a3894e8/https%3A__www.linkedin.com_profile_previewyvpa_pub_locale_en_US

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Wilson Core References

Assignment materials and templates

Lectures of MC 4313

Snap Inc’s Website. https://www.snap.com/en-US/