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When it comes to Instagram, many companies either “get it” and enjoy excellent brand exposure, or fail to properly capitalize and get substandard results.
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5 Brands with
Wildly
Successful
Campaigns
C1 Partners
3001 Brighton Blvd., Suite 253,
Denver, CO 80216 [Country]
855-217-6584
When it comes to Instagram, many companies either “get it” and enjoy excellent brand
exposure, or fail to properly capitalize and get substandard results.
The following brands not only have a great number of followers, but boast active,
engaged, and loyal communities as well. Marketers often use them as an example of how
brands can utilize Instagram to its fullest, and none can deny the effectiveness of their
campaigns.
1. Nike - The shoe giant easily tops the list with an astonishing 11.1 million followers.
Each one of their account’s posts easily nets hundreds of thousands of likes, along with a
few thousand comments – but it is the user uploaded posts that truly tell the tale. Tens of
millions of posts bearing the brand’s hashtag fill Instagram, a good portion of which are
people showcasing their brand new sneaker purchases.
2. Starbucks – Next is the
world’s most recognizable coffee brand,
with 3.6 million followers at the time of
this writing. They know what kind of
content their customers appreciate, and
Starbucks actively seeks out and re-
shares the photos of its fans, earning
them even more goodwill.
3. NBA – With 4.6 million followers, the
NBA proves that a brand does not have
to sell a product to achieve success on
Instagram. Many of their posts are the
kind of exclusive content that NBA fans
love; looks into team locker rooms, slow
motion videos of game highlights, and
various behind-the-scenes clips.
d
4. Red Bull – A solid 2.2 million
followers pay attention to Red Bull’s
Instagram posts, and there are many to
go around. The brand is impressively
consistent with their postings, and
usually posts at least one photo every
day, while sometimes posting three or
more.
5. Adidas Originals – Interestingly, the
Originals account has a greater number
of followers (4 million) than its parent
company (3 million). Social media
marketers speculate that the difference
maker is how they refrain from blandly
showcasing their products; instead, they
mostly choose to show trendy people
actually wearing their shoes while doing
cool things.
A major contributing factor to the success of these brands is the user base of
Instagram; most users are young (18 to 29 years old) and reasonably wealthy, the
perfect target market of these companies. Despite that, they would not have gotten this
far without an intelligent social media strategy, and the discipline to pull it off.
RESOURCES:
http://www.c1-partners.com/
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
http://www.forbes.com/sites/clareoconnor/2014/02/13/starbucks-and-nike-are-winning-
instagram-and-your-photos-are-helping/
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