5 Brands with

Wildly

Successful

Instagram

Campaigns

C1 Partners

3001 Brighton Blvd., Suite 253,

Denver, CO 80216 [Country]

855-217-6584

When it comes to Instagram, many companies either “get it” and enjoy excellent brand

exposure, or fail to properly capitalize and get substandard results.

The following brands not only have a great number of followers, but boast active,

engaged, and loyal communities as well. Marketers often use them as an example of how

brands can utilize Instagram to its fullest, and none can deny the effectiveness of their

campaigns.

1. Nike - The shoe giant easily tops the list with an astonishing 11.1 million followers.

Each one of their account’s posts easily nets hundreds of thousands of likes, along with a

few thousand comments – but it is the user uploaded posts that truly tell the tale. Tens of

millions of posts bearing the brand’s hashtag fill Instagram, a good portion of which are

people showcasing their brand new sneaker purchases.

2. Starbucks – Next is the

world’s most recognizable coffee brand,

with 3.6 million followers at the time of

this writing. They know what kind of

content their customers appreciate, and

Starbucks actively seeks out and re-

shares the photos of its fans, earning

them even more goodwill.

3. NBA – With 4.6 million followers, the

NBA proves that a brand does not have

to sell a product to achieve success on

Instagram. Many of their posts are the

kind of exclusive content that NBA fans

love; looks into team locker rooms, slow

motion videos of game highlights, and

various behind-the-scenes clips.

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4. Red Bull – A solid 2.2 million

followers pay attention to Red Bull’s

Instagram posts, and there are many to

go around. The brand is impressively

consistent with their postings, and

usually posts at least one photo every

day, while sometimes posting three or

more.

5. Adidas Originals – Interestingly, the

Originals account has a greater number

of followers (4 million) than its parent

company (3 million). Social media

marketers speculate that the difference

maker is how they refrain from blandly

showcasing their products; instead, they

mostly choose to show trendy people

actually wearing their shoes while doing

cool things.

A major contributing factor to the success of these brands is the user base of

Instagram; most users are young (18 to 29 years old) and reasonably wealthy, the

perfect target market of these companies. Despite that, they would not have gotten this

far without an intelligent social media strategy, and the discipline to pull it off.

RESOURCES:

http://www.c1-partners.com/

http://www.pewinternet.org/2015/01/09/social-media-update-2014/

http://www.forbes.com/sites/clareoconnor/2014/02/13/starbucks-and-nike-are-winning-

instagram-and-your-photos-are-helping/