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ALIGN!
background! the task:!Our client is a na-onal retailer with Franchise stores across Australia. Franchisees in metro and regional areas tended to operate independently when nego-a-ng rates to adver-se their franchise on various media pla;orms. In addi-on, the quality and effec-veness of the adver-sements being produced by individual franchisees for these media pla;orms was oAen poor and less effec-ve.
We iden-fied that many stores were u-lising common media pla;orms and paying widely varying rates. In order to reduce franchisee costs we decided to act.
campaign elements!We nego-ated special rates for Franchisees and executed special media terms on an aggregated group buying basis driving down costs and increasing alignment for the brand leading to beEer execu-on. We also provided franchises with -ps, advice on when and how to maximise sales from these mediums and pre approved adver-sing templates.
results:!Our bulk buying saved Franchisees on average 30% on their placement rates, with many Franchisees banking 50% savings from their previous rates. To learn more about how you can achieve greater economies of scale with your franchise network, speak to a Local Marke-ng expert today at The Marke-ng Revolu-on.
To learn more about integrated regional and local marketing support programs, speak to a marketing expert today at The Marketing Revolution.!
case study – Reducing franchisee costs!
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