4G World Keynote - Ash Dahod

Mobile IP Network: Engine for Profitability

Ash DahodMobile Internet Technology GroupCisco

Profitability

Profitability =

Profitability =

OTT Co-opetitionOperator CompetitorsMultimedia RevenueVoice Revenue… 3G, 4G, WiFi, Femto2G, 3G ...Network ServicesCloud ServicesServices FocusAccess FocusB2B2CB2C

10

So What?

BusinessƒCapEx + OpEx

RevenueProfitability = Technical

Intelligence

CapEx Spend

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Traditional Services~80%

New $ Opportunity =

Mobile Internet is

Profitability Engine

Differentiation, new revenues and network optimization

MobileInternet~20%

Profitability = ƒCapEx + OpEx

Revenue = Monetization

Mobile Internet

B2B2C

Adding Value on Both Sides of Transaction

NextGen Business Architecture

Monetization

Tiered Pricing

Premium Mobile Video

Freemium

Monetization

Profitability = ƒCapEx + OpEx

Revenue = Monetization

= Optimization

OptimizationVideo Optimization

Offload

Transrating

HTTP Optimization

TCP Optimization

Optimization

Profitability = ƒCapEx + OpEx

Revenue = Monetization

= Optimization

Improved user quality of

experience

reduces churn

Mobile IP Network IS the Engine for Profitability

Intelligence

Learn more:

blogs.cisco.com/sp/