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IntroductionHistoryCompany ProfileProduct portfolioProductsOwnership structureProfits & markets of HUL CompetitorsSWOT Analysis
Introduction
In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Business world.
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories.
It has over 35 brands.The company has a distribution channel of 6.3
million outlets.HUL has the largest number of brands in the
Most Trusted Brands List.
HistoryFormed in 1933 as Lever Brothers India
Limited. It came into being in 1956 as Hindustan
Lever Limited through a merger of Lever Brothers(Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd)
The company was renamed in June 2007 to “Hindustan Unilever Limited”.
Company ProfileHLRC- SET UP IN 1958.INDIA’S LARGEST FMCG.MARKET CAPITALISATION OF $6,660 MILLIONCEO-DOUGLAS BAILEYSALES- RS.10,000 CRORE.CATEGORY- 20 CO.(home & personal care, food &
beverages),80 FACTORIES.EMPLOYEE- 41000,MANAGER- 1350.EQUITY SHARES- 51.55%. 2000 SUPPLIERS.200 SCIENTISTS & TECHNOLOGISTS.
Mission
Hindustan Unilever's mission is to add Vitality to life
They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life
Vision
To Earn the Love and Respect of India, by making a real difference to every Indian.
Product Portfolio Kwality Wall's ice cream Lifebuoy Lux Breeze Liril Rexona Hamam Moti soaps Pure it water purifier Lipton tea Brooke Bond tea Bru coffee Pepsodent and Close Up
toothpaste and brushes Surf Axe deosprays.
Rin Wheel laundry detergents Kissan squashes and jams Annapurna salt and atta Pond's talcs creams Vaseline lotions Fair and Lovely creams Lakmé beauty products Clinic Plus Clinic All Clear Sunsilk shampoos Dove shampoos Vim dishwash Ala bleach Domex disinfectant Rexona
Products
Food & Beverages
Bru, Kwality Wall’s, Brook Bond, Lipton, Kissan, Anapurna.
Home & Personal Care
Lakme, Fair & Lovely, Ponds, Ayush, Pepsodent, Clinic, Sunsilk, Rin,Surf Excel, Axe, Pears, Lux, Liril, Hamam, Lifebuoy.
Ownership Structure
Promotors Mutual Funds Insurance company
FII's Individual Shareholder Others
Contribution to Different Sectors
MARKET CAPITALISATION AS PER BSE Dec 2009
HOME & PERSONAL CAREFOODSEXPORTSOTHERS(CHEMICALS, WATER)
16.2%
7.3%
2.2%
Sales of HUL
Source:- http://cms.outlookindia.com/Uploads/Outlookprofit/20091113/Mom_HUL_Chart1.jpg
Market Share of HUL
Source:-http://cms.outlookindia.com/Uploads/Outlookprofit/20091113/Mom_HUL_Chart2.jpg
Profit of HUL
Source:- http://www.financialexpress.com/news/hul-profit-dips-21.6-co-seen-losing-market-share/535685/
Competitors
KRAFTP & GNESTLELO’REALDABURITC
Structure of S.W.O.T Analysis
Strength Weakness
Opportunity Threat
Internal Environment
External Environment
Strength
R&D and Marketing strategyProject SHAKTI –creating brand
awareness in rural IndiaFormidable distribution networkNew division called HLL NETWORKNew sales organization called ONE HLLGrowth more than the FMCG sector
Weakness
Market myopia led to stagnation of business
Low raw material cost-high priced products
Lacked the ability to call shots and power pricing
Inability to transform its strategies at the right time
Opportunity
Expansion of horizon outside Asia
Export is less compared to production
Diversify its brand in food products
Large Domestic market over a billion Population
Untapped rural market.
Threats
Loosing market share due to New Entrants
ITC Ltd. – one of the biggest threats
Mimic of Brands
Removal of import restrictionsresulting inreplacing of domestic brands.
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