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3.4.1 Justify Marketing Strategies Appropriate to a
Given Situation
Central Question
Which is the most effective marketing
strategy?
Learning Outcomes
• To recognise how the different elements of the marketing mix can influence consumer decisions
• To be able to recommend and justify an appropriate marketing strategy in given circumstances
The BSM Marketing Project
• Reflect on your project:– How/why did you choose that marketing mix?
What’s the best Strategy?
What’s the best Strategy?
What’s the best Strategy?
What’s the best Strategy?
Factors to Consider
• Brand image• Target market• Distribution channel• Costs• Competitors• Scale?• Company Objectives?
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