View
216
Download
0
Category
Preview:
Citation preview
33 rd FIPP World Magazine Congress
Editorial concepts: new formulas for success
Juan Caño Rio de Janeiro 24 April 2001
I am a miner in search for a golden niche
Innovation seldom comes fromR+D, but from the market
Meet market needs
Vertical segmentation
Horizontal segmentation
Hachette Filipacchi Spain
Casa DiezDeViajesQuoElleElle DecoRagazzaCrecer FelizTPSuperteleTeleindiscretaTelenovelaDiez Minutos¡Qué me Dices!Car and DriverEmprendedoresFotogramasQué Leer
• Service
• Explanation
• Inspiration
• Value for money
Do not make the magazine you love
but rather
love the magazine you make
Magazines which leave a mark
Recommended