33 rd FIPP World Magazine Congress

Editorial concepts: new formulas for success

Juan Caño Rio de Janeiro 24 April 2001

I am a miner in search for a golden niche

Innovation seldom comes fromR+D, but from the market

Meet market needs

Vertical segmentation

Horizontal segmentation

Hachette Filipacchi Spain

Casa DiezDeViajesQuoElleElle DecoRagazzaCrecer FelizTPSuperteleTeleindiscretaTelenovelaDiez Minutos¡Qué me Dices!Car and DriverEmprendedoresFotogramasQué Leer

• Service

• Explanation

• Inspiration

• Value for money

Do not make the magazine you love

but rather

love the magazine you make

Magazines which leave a mark