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CHEST CHINA Case Study

Wendy Wu

Business Development DirectorEverwell Corporation

wendywu@chestjournal.org.cn

Why Publish Chinese Version

of CHEST?

• China’s fast economic growth

- placing increased demands by healthcare providers to improve the quality of healthcare services delivered.

• Eager to access most updated medical information by doctors

• More easy to comprehend in Chinese

• Great desire to publish in English journals

• CHEST is a top clinical journal in respiratory field, and no translational journal in this field in China

About Everwell• Everwell is a information service company, providing medical

information services to Chinese medical and pharmaceutical

professionals.

• Established in 2001, Everwell has developed an in-depth

understanding of Chinese medical and pharmaceutical

professionals’ needs.

• Close working relationships with key medical organizations &

associations, hospitals and medical libraries, enabling us to

build a nationwide medical end user database.

• All our staffs are English-speaking graduates with medical

backgrounds and working experiences.

About Everwell

Everwell Products:

- Medical Newsletters

- Chinese versions medical journal publications

Chest China

Pediatrics China

- Chinese version of book publications

- Writing and Publication Workshops

- CME programs

- Professional Medical and Pharmaceutical

Translations

Everwell Solution of CHEST

Chinese Version

• Entry into a new, large market in China

• Localization high quality service

• Distribution

• Copyright protection

• Advertising support

• Reader insights & audits

CHEST CHINA Format

• Chinese version features articles selected from the English version of CHEST

• Translated into the local language

• Editorials appear from time to time, at the discretion of the local editorial board.

• The costs are underwritten by local pharmaceutical industry and the issues are distributed widely throughout the countries.

Fact Sheet

• Launched in May, 2004

• Monthly publication, with 80-page each issue, 8-10 full text articles, 25-30 abstracts

• Circulation: 8000

• Distribution: covers 32 provinces and every city in China

• Website: www.chestjournal.org.cn

2006 CMA journal survey: CHEST CHINA lists as No. 2 in respiratory journals.

CHEST CHINA Cover Page

Official Launch of CHEST

CHINA, May 2004

Key Components for

CHEST CHINA

• Editorial Board

• Translation Quality Control

• Reader insights & audits

Know who the readers are

What the readers are most interested

in

Things to do to improve CHEST CHINA

Editorial Board• Led by Editor-in-Chief: Prof. Zhong, Nan Shan

(Chairman, Chinese Medical Association)

• Editorial Board Members: consist of 36 eminent chest medicine physicians and medical scientists

• Annual Editorial Board Meeting

• EB select the most appropriate articles for Chinese readers

• EB translate the articles into Chinese

• Write editorials on selected articles

Annual Editorial Board Meeting

Translation Quality Control

Translation team• 180 free-lancer translators

• Have subspecialties on chest medicine

• Internal translation quality rating system

• Reviewed by Editorial Board members

Translation Guideline• Set up a translation Guideline

• Publish key-word translations every year on CHEST CHINA

Reader insights & audits

• Distributed to target readers

11,009 physicians with 5-year working

experience on chest medicine

12,318 physicians with less than 5-year working

experience on chest medicine

386 University libraries, School of Medicine

17,092 hospitals

• Information providers: 350

• Annual readers’ survey

2006 Reader Survey

• 781 readers participated the survey

• 35% Chief doctors, 31% deputy chief doctors, 28% Doctor-in-Charge, 5% residents, and 1%others

• Respiratory physicians 92%,Cardiosurgeon 3%, Cardiologist 2%

• 32% from East, 22% from North, 15% from South, 12% from West, 10% North West, 9% from North East

2006 Readers’ Survey

• 65% rated translation quality as excellent, 33% rated as

good;

• 96% likes the new cover page and layout

• The most popular columns are original research (66%)

and postgraduate corner (64%)

Comments & Suggestions:

• Publish Chinese original papers on CHEST CHINA ???

• Increase the volume of each issue

• Provide full-text services for interested articles

• Help to publish papers on CHEST English version ???

Help to Promote ACCP

• Most Chinese chest physicians learn ACCP from CHEST CHINA

• Grow ACCP membership in China

• Grow annual conference participation

• Writing and Publishing Workshops

ACCP New

Member

Reception

November, 2005

ACCP Member Reception

ACCP Member Reception

Writing and Publishing

WorkshopsEnablers/ barriers to submissions from China

• 95% doctors agree publishing in foreign scholarly journals beneficial to their academic careers in China

• Yet only 20% submitted to a foreign journal in the past 12 months

• Barriers to submitting articles

– 34% said writing in English is not easy

– 31% said not familiar publishing process

– 20% don’t know where to start for a scientific paper

Source: Everwell survey of Chinese authors, March 06 in 4 top hospitals in China

2005 CHEST CHINA Writing and

Publishing Workshops

2005 CHEST CHINA Writing and

Publishing Workshops

Pediatrics China Launched in

September, 2006

Thank you!

Questions?

Wendy Wu

Business Development Director

Everwell Corporation

wendywu@chestjournal.org.cn