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CHEST CHINA Case Study Wendy Wu Business Development Director Everwell Corporation [email protected]

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CHEST CHINA Case Study

Wendy Wu

Business Development DirectorEverwell Corporation

[email protected]

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Why Publish Chinese Version

of CHEST?

• China’s fast economic growth

- placing increased demands by healthcare providers to improve the quality of healthcare services delivered.

• Eager to access most updated medical information by doctors

• More easy to comprehend in Chinese

• Great desire to publish in English journals

• CHEST is a top clinical journal in respiratory field, and no translational journal in this field in China

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About Everwell• Everwell is a information service company, providing medical

information services to Chinese medical and pharmaceutical

professionals.

• Established in 2001, Everwell has developed an in-depth

understanding of Chinese medical and pharmaceutical

professionals’ needs.

• Close working relationships with key medical organizations &

associations, hospitals and medical libraries, enabling us to

build a nationwide medical end user database.

• All our staffs are English-speaking graduates with medical

backgrounds and working experiences.

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About Everwell

Everwell Products:

- Medical Newsletters

- Chinese versions medical journal publications

Chest China

Pediatrics China

- Chinese version of book publications

- Writing and Publication Workshops

- CME programs

- Professional Medical and Pharmaceutical

Translations

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Everwell Solution of CHEST

Chinese Version

• Entry into a new, large market in China

• Localization high quality service

• Distribution

• Copyright protection

• Advertising support

• Reader insights & audits

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CHEST CHINA Format

• Chinese version features articles selected from the English version of CHEST

• Translated into the local language

• Editorials appear from time to time, at the discretion of the local editorial board.

• The costs are underwritten by local pharmaceutical industry and the issues are distributed widely throughout the countries.

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Fact Sheet

• Launched in May, 2004

• Monthly publication, with 80-page each issue, 8-10 full text articles, 25-30 abstracts

• Circulation: 8000

• Distribution: covers 32 provinces and every city in China

• Website: www.chestjournal.org.cn

2006 CMA journal survey: CHEST CHINA lists as No. 2 in respiratory journals.

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CHEST CHINA Cover Page

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Official Launch of CHEST

CHINA, May 2004

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Key Components for

CHEST CHINA

• Editorial Board

• Translation Quality Control

• Reader insights & audits

Know who the readers are

What the readers are most interested

in

Things to do to improve CHEST CHINA

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Editorial Board• Led by Editor-in-Chief: Prof. Zhong, Nan Shan

(Chairman, Chinese Medical Association)

• Editorial Board Members: consist of 36 eminent chest medicine physicians and medical scientists

• Annual Editorial Board Meeting

• EB select the most appropriate articles for Chinese readers

• EB translate the articles into Chinese

• Write editorials on selected articles

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Annual Editorial Board Meeting

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Translation Quality Control

Translation team• 180 free-lancer translators

• Have subspecialties on chest medicine

• Internal translation quality rating system

• Reviewed by Editorial Board members

Translation Guideline• Set up a translation Guideline

• Publish key-word translations every year on CHEST CHINA

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Reader insights & audits

• Distributed to target readers

11,009 physicians with 5-year working

experience on chest medicine

12,318 physicians with less than 5-year working

experience on chest medicine

386 University libraries, School of Medicine

17,092 hospitals

• Information providers: 350

• Annual readers’ survey

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2006 Reader Survey

• 781 readers participated the survey

• 35% Chief doctors, 31% deputy chief doctors, 28% Doctor-in-Charge, 5% residents, and 1%others

• Respiratory physicians 92%,Cardiosurgeon 3%, Cardiologist 2%

• 32% from East, 22% from North, 15% from South, 12% from West, 10% North West, 9% from North East

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2006 Readers’ Survey

• 65% rated translation quality as excellent, 33% rated as

good;

• 96% likes the new cover page and layout

• The most popular columns are original research (66%)

and postgraduate corner (64%)

Comments & Suggestions:

• Publish Chinese original papers on CHEST CHINA ???

• Increase the volume of each issue

• Provide full-text services for interested articles

• Help to publish papers on CHEST English version ???

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Help to Promote ACCP

• Most Chinese chest physicians learn ACCP from CHEST CHINA

• Grow ACCP membership in China

• Grow annual conference participation

• Writing and Publishing Workshops

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ACCP New

Member

Reception

November, 2005

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ACCP Member Reception

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ACCP Member Reception

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Writing and Publishing

WorkshopsEnablers/ barriers to submissions from China

• 95% doctors agree publishing in foreign scholarly journals beneficial to their academic careers in China

• Yet only 20% submitted to a foreign journal in the past 12 months

• Barriers to submitting articles

– 34% said writing in English is not easy

– 31% said not familiar publishing process

– 20% don’t know where to start for a scientific paper

Source: Everwell survey of Chinese authors, March 06 in 4 top hospitals in China

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2005 CHEST CHINA Writing and

Publishing Workshops

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2005 CHEST CHINA Writing and

Publishing Workshops

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Pediatrics China Launched in

September, 2006

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Thank you!

Questions?

Wendy Wu

Business Development Director

Everwell Corporation

[email protected]