View
7
Download
0
Category
Preview:
Citation preview
Catering to the Built
Environmentand the Greater
Good.
INDUSTRIES
ARCHITECTURE
ENGINEERING
CONSTRUCTION
REAL ESTATE
DEVELOPMENT
NOT-FOR-PROFIT
Reactive Marketing (Putting Out Fires)
Status Quo Approaches
Siloed Sales vs. Marketing
Big Firms Always Win
Quantity Over Quality
Keeping Up With the Joneses
Proactive, Strategic Marketing
Innovative, Outside-the-Box Thinking
Integrated BD & Marketing
Small/Mid-Sized Firms Have Game
Excellence Above All Else
Trailblazing, Setting New Standards
What If?
The SolutionVALUE PROPOSITION
TÆNKE helps small to mid-sized professional services firms embrace change and get outside their comfort zone, where they can be more innovative and successful.
COMFORTZONE
WHERE THE MAGIC HAPPENS.
Improved Market Knowledge
Invigorated Marketing Operations
Inspired Marketing Programs
Increased Market Share
The Result
MEDIOCRE MEDIOCRE MARKETINGMARKETING
MARKETING ASSESSMENT
STRATEGIC PLANNING & IMPLEMENTATION
SPECIAL PROJECTS
PURSUIT FACILITATION
ConsultingChiefMarketingOfficer
TÆNKE’s services are offered under a CCMO Business Model.
Services / Approach
Spearhead Discovery
Document Key Findings
Define Strategic Initiatives
Lead Prioritization
Develop Roadmap
Marketing Assessment & Strategic Planning
Advise Executives
Mentor Assigned Resources
Drive Implementation
Emphasize Productivity
Provide QA/QC
Lead Key Initiatives
Collaborate on Pursuits
Manage Processes
Function as an Extension of the Internal Team
CONSULTING CHIEF MARKETING OFFICER (CCMO) SERVICES – AREAS OF FOCUS
Executive Resource & Team Mentor
Project Manager & Contributor
1 2 3
Services / Approach, continued
GRAPHIC DESIGN
PROPOSAL SUPPORT
PROJECT MANAGEMENT
COMMUNICATIONS
COPYWRITING/EDITING
SOCIAL MEDIA
WEBSITE SUPPORT
VIDEO/ANIMATION
CCMO
NETWORK OF CREATIVE RESOURCES
CONSULTING CHIEF MARKETING OFFICER (CCMO+) SERVICESPLUS
Services / Approach, continued
As an agency, TÆNKE Marketing offers expanded CCMO+ Services through its Network of Creative Resources.
SENIOR-LEVEL STRATEGIC MARKETING LEADERSHIP
ECONOMICAL ALTERNATIVE TO FULL-TIME HIRE
SOUNDING BOARD FOR EXECUTIVES AND BD
MENTOR TO IN-HOUSE MARKETING STAFF
SEAMLESS INTEGRATION (ON-SITE AS NEEDED)
QUICK IMPACT WITH MEASURABLE ROI
Benefits of Engaging a CCMO
CRTKL Marketing Manager 2001-2003
#6
Global Design Firm Experience.1 As ranked by Architectural Record 2020:
Wight & Company Vice President, Marketing & Communications2014-2015
MB Real EstateSenior Vice President/Chief Marketing Officer2015-2016
SMPSPinnacle Award for New Website2015
Local Design/Build & Commercial Real Estate Experience.
Building on more than 20 years of corporate marketing experience, Tamara
Jensen founded TÆNKE Marketing in 2016 in order to bring executive-level marketing consulting services to the AEC industry and beyond. She works with executives, practice leaders, seller-doers, and marketing teams to assess the quality and effectiveness of internal marketing and business development programs, processes, and outcomes; she establishes solutions that raise the bar and capitalize on competitive advantages.
With deep expertise in all facets of mar-keting, communications, branding, and public relations, Tamara serves as a valued resource to her clients on an ongoing basis through a Consulting CMO business model. Her approach combines AEC industry best practices and cutting-edge methodologies from other industries to encourage ahead-of-the-curve innovation that helps her clients to better compete in their markets.
Tamara’s ability to ‘see the forest for the trees’ facilitates a healthy dialogue about both long-term needs and short-term pri-orities, as well as best use of resources, to achieve the greatest possible ROI.
Tamara Jensen, leed apCONSULTING CMO | MARKETING STRATEGIST | CHANGE AGENTPresident, TÆNKE Marketing
Bio
Proven Marketing & Strategy Consulting Experience.
PROFESSIONAL HIGHLIGHTS
2
3
HOKMarketing Manager2003-2012
Perkins+Will Marketing Director 2012-2013
HOKMarketing Associate1996-2000
Notable Recognition during professional tenure:
NAIOPFinalist for Property Management Firm of the Year2016
#6 #2#12
Current Consulting CMO engagements shown in red:
NewGround 2016-2017
Anixter Center2016-2017
Epstein2017-2020
AltusWorks2017-2021
A4E 2018-2021
FitzGerald2018-2020
IHC Construction 2018-2019
CVG Architects 2018-2021
Portman Architects 2019
Chicago Women in Architecture2018-2020
ConopCo2019-2020
a+c architects 2020-2021
P. McEnroe Photography2020
SMPS Chicago 2018-2019
2016
3rd Coast Imaging 2020
Ravenswood Technology Group 2021
In Her ShoesFoundation2018-2019
Recommended