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2020 ISPA CONFERENCE &
EXPO EXPOSURE GUIDE
I N T E R N A T I O N A L S P A A S S O C I A T I O N
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IT’S TIME TO ELEVATE YOUR BUSINESSFor the last 30 years, no event has gathered more of the top spa and wellness decision-makers from
around the world under one roof than the International SPA Association Conference & Expo. Our
annual event is your chance to get your brand in front of the top leaders and entrepreneurs in our spa
community. We are the voice of the spa industry, and we want to help your voice be heard.
Our diverse membership includes every aspect of the spa experience, with members ranging from the
resort/hotel sector, destination, mineral springs, medical, club and day spas to service providers such as
physicians, wellness instructors, nutritionists, massage therapists and product suppliers. Consequently,
you have the power to reach whomever you want.
The 2020 ISPA Conference & Expo, which will be held Oct. 14-16 at the Gaylord National in National
Harbor, MD, is your chance for unrivaled exposure to our passionate community. Our attendees arrive
with an open mind each year, excited to see the latest and greatest in spa brands, products and services.
If you want to widen your reach, this is the place to do it. But space is limited, so sign up early to reserve
your spot.
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Expo BoothStand out! A spot on the Expo floor gets your products and services in front of potential customers. And
best of all, you get to interact with them and explain what separates your product from the pack.
BOOTH SIZE 2020 PRICE
10 x 10 $3,785
10X10 CORNER $4,085
10 x 20 SPLIT ISLAND $9,335
20 x 20 ISLAND $18,125
20 x 30 ISLAND $25,715
20X40 ISLAND $34,288
A vendor company must be a current ISPA member AND must be an exhibitor OR sponsor to attend the ISPA Conference & Expo.
Booth Placement Timeline
PLACEMENT GROUP ELIGIBLE COMPANIES START DATE
PRIORITY PLACEMENT2020 ISPA CONFERENCE & EXPO PLATINUM SPONSORS AND YEAR-ROUND ADVERTISERS
DEC. 9, 2019
PRIORITY PLACEMENT 2020 ISPA CONFERENCE & EXPO GOLDSPONSORS, 7-9 TIME PULSE ADVERTISERS JAN. 13, 2020
PRIORITY PLACEMENT 2020 ISPA CONFERENCE & EXPO SILVER SPONSORS, 4-6 TIME PULSE ADVERTISERS FEB. 3, 2020
*TEN YEAR CONSECUTIVE ISPA EXHIBITING COMPANIES FOR 10 CONSECUTIVE YEARS (2010-2019) FEB. 17, 2020
*FIVE YEAR CONSECUTIVE ISPA EXHIBITING COMPANIES FOR 5CONSECUTIVE YEARS (2015-2019) FEB. 24, 2020
*RETURNING EXHIBITORS 2019 ISPA CONFERENCE & EXPO EXHIBITORS
MAR. 19, 2020
*ISPA RESOURCE PARTNERS 2019 ISPA RESOURCE PARTNER MEMBERS APR. 2, 2020
*CATEGORY INCLUDES EARLY COMMITMENT PARTICIPANTS THAT SELECT THREE DAYS PRIOR TO LISTED DATE
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EDUCATION SESSIONS
Touted as one of the top reasons attendees come
to the ISPA Conference & Expo, the Education
Sessions offer invaluable insights that won’t soon
be forgotten. With hours of education each day led
by professional and influential speakers, your brand
will be associated with their priceless takeaways.
Highlighted benefits include:
■ Presence in the Professional
Development hallway to display product
and connect with attendees.
■ Sponsor logo placement within each
education room.
■ Opportunity to include an ad within
the slideshow displayed before each
session starts.
GENERAL SESSIONS
Place your brand front-and-center on the main
stage. As the exclusive General Session sponsor
for all three days of the event, your brand will
prominently stand out during ISPA’s must-attend
inspirational sessions featuring renowned
keynote speakers.
Highlighted benefits include:
■ Logo display on General Session
screens.
■ Opportunity to provide a gift to
attendees during the opening
General Session.
■ Opportunity to have sponsor
representatives greet attendees as they
enter and exit the sessions.
NAME BADGE LANYARD
See every attendee at the ISPA Conference &
Expo sporting your logo on the official Conference
lanyard. This eye-catching branding opportunity
offers high visibility throughout the entire
Conference as name badges must be worn to
access all ISPA Conference & Expo events.
Highlighted benefits include:
■ Logo placement on the attendee name
badge lanyards.
■ Opportunity to add a name badge insert
to promote Expo booth or free giveaway
(sponsor responsible for printing costs).
REGISTRATION BAGS
Let your logo get carried away! As attendees
check-in onsite, the Registration Bag is one of the
first things attendees receive, giving your brand
unique exposure through logo placement on the
bags. Additionally, attendees become a walking
billboard for your brand – during Conference and
globally as they return home from the event.
Highlighted benefits include:
■ Sponsor logo on each Conference
Registration Bag.
■ Opportunity to place a gift in all bags.
PLATINUM LEVEL SPONSORSHIPSSTARTING AT $27,500
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
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GOLD LEVEL SPONSORSHIPSSTARTING AT $15,000
CONFERENCE GUIDE
This hand-held guide is distributed in both a print
and digital format to all Conference attendees
and touted as a go-to resource for all-things-
Conference. Details on speakers, sessions, an
Expo map and more are provided to enhance the
attendee experience.
Highlighted benefits include:
■ Inside front cover and outside back
cover ad placement.
■ Unique designation and special call-out
on event space map.
EXPERIENCE CENTER
Do you want an intimate setting to showcase your
product, offer treatments and/or have private
meeting space? The ISPA Experience Center is the
perfect spot for you, as you can meet one-on-one
with attendees and demonstrate your products/
services. Think of a VIP area where you can offer
memorable experiences that will make your brand
stand out.
Highlighted benefits include:
■ Dedicated private room for you to fully
brand and customize.
■ Opportunity to promote pre-booking of
treatment/experience appointments to
the attendees via attendispa.com, the
mobile app and various other resources.
HOTEL KEY CARDS
Take advantage of placing your brand on
something Conference attendees can’t do
without—their hotel room key. Your logo, booth
number and more can be in the hands of
attendees each time they enter their room.
Highlighted benefits include:
■ Branded hotel key cards distributed to
all attendees staying at the host hotel.
ISPA CONFERENCE MOBILE APP
Attendees love getting digital by utilizing the ISPA
Conference & Expo Mobile app and you can be in
the center of it all as one of the app co-sponsors.
Be a prominent presence on this go-to app that
houses everything attendees need to plan ahead,
navigate the event onsite and do post-event
follow-up.
Highlighted benefits include:
■ Banner ad placement on app homepage
with ability to link to a URL of choice.
■ Ability to send one push notification
to attendees during each day of
Conference.
■ Access to Bluetooth Beacon to utilize for
additional notifications to attendees.
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
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JOURNAL
Included in every Registration Bag, the Conference
Journal becomes more than just a notepad for
Conference attendees. This beautifully designed
journal serves as a place to take notes, collect
contact information and becomes a keepsake
for attendees.
Highlighted benefits include:
■ Sponsor logo prominently featured on
the journal cover.
SILVER LEVEL SPONSORSHIPSSTARTING AT $7,000
WELCOME PARTY
Place your brand front and center at the
Welcome Party and kick off Conference on a
high note as one of the event’s co-sponsors. The
Opening Party is where attendees can network
and start the week off right.
Highlighted benefits include:
■ Sponsor logo displays and special
recognition throughout the event
venue.
■ Special Sponsor VIP area inside the
Party.
DAILY DESSERTS
Who doesn’t love a sweet treat? The ISPA
dessert stations will provide a variety of treats for
attendees to enjoy on the Expo floor.
Highlighted benefits include:
■ Recognition as the exclusive dessert
sponsor.
■ Opportunity to provide pop-up banner
stands next to dessert stations each day.
■ Opportunity to provide custom napkins
for the dessert stations.
DAILY PULSE
Delivered straight to attendees’ hotel rooms
each night, this handy newsletter keeps them
up-to-date on upcoming events and can’t miss
Conference activities.
Highlighted benefits include:
■ Exclusive sponsor of one edition of Daily
Pulse that will be delivered to the rooms
of all attendees staying at the host hotel.
■ Sponsor feature on front cover of
newsletter including logo and up to
100 words of text and call-out to
promote booth presence, website and
phone number.
GOLD LEVEL SPONSORSHIPSSTARTING AT $15,000
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
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SILVER LEVEL SPONSORSHIPSSTARTING AT $7,000
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
ENERGY BREAKS
Everyone needs a little boost of energy now and
then and you can provide that for Conference
attendees during the daily Energy Breaks. Also
used as a great networking opportunity, these
popular breaks re-energize attendees for the
remainder of the day.
Highlighted benefits include:
■ Presence in the hallway where Energy
Breaks take place to display product and
connect with attendees.
■ Sponsor logo placement on Energy
Break signage.
EXHIBITOR LOCATOR
Attendees rely on the large Exhibitor Locator unit
placed prominently near the Expo entrance to
easily locate the exhibitors they wish to see.
This display unit creates a unique branding
opportunity that is sure to be seen by attendees
in this high-traffic area throughout the event.
Highlighted benefits include:
■ Company name and logo displayed
prominently on the Exhibitor Locator unit.
HEADSHOT STATION
Attendees bring their best smile to the ISPA
Conference & Expo and put it to good use when
they take advantage of the Headshot Station.
Through this sponsorship, attendees will know
their complimentary headshot is provided by the
generous sponsors.
Highlighted benefits include:
■ Branded kiosk in next to the Headshot
Station on the Expo floor.
■ Ability to display products and have
company representative present to
interact with attendees before and after
their headshot.
ISPA FOUNDATION AUCTIONS
The excitement around the ISPA Foundation Live
and Silent Auctions is undeniable as attendees
gather together to bid on tons of amazing items.
Be directly in front of attendees at this highly
anticipated event all while supporting a great cause.
Highlighted benefits include:
■ Sponsor logo placement on all bid
sheets, online donation site, signage
surrounding the Auctions and post-event
thank you letters.
■ Special sponsor recognition during the
Live Auction.
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LUNCH
Attendees gather to re-fuel for the remainder
of the day with the healthy and delicious lunch
options available in the ISPA Café. During this time,
attendees also take advantage of the intimate setting
to conduct business conversations and network with
fellow attendees. One sponsorship is available per
day for Wednesday, Thursday and Friday.
Highlighted benefits include:
■ Sponsor logo featured on prominent
signage within this high-traffic area for
the respective day of lunch selected.
MORNING REFRESHER
Attendees rely on this sponsorship to access
morning beverages as they start their day. It’s the
perfect setting to make connections before the
General Session each day of Conference.
Highlighted benefits include:
■ Presence in the hallway where Morning
Refresher takes place to display product
and connect with attendees thirty minutes
prior to the start of daily General Sessions.
■ Sponsor logo placement on Morning
Refresher signage.
PENS
Included in every Registration Bag, the Conference
Pen places your brand (literally) in the hands of all
attendees. Everyone loves a good pen that can be
used during Conference and beyond.
Highlighted benefits include:
■ Sponsor logo and/or marketing message
prominently featured on the pen (pens
are provided by the sponsor).
RESTROOM AMENITIES
Place your samples on display in the high-traffic
restroom areas on level one (registration, Expo,
Auction, lunch, etc.) and level two (next to the
General Session entrance) and let attendees
experience your products each day.
Highlighted benefits include:
■ Opportunity to display products and
samples within designated restrooms.
■ Opportunity to display approved signage
within the restrooms.
■ Sponsor logo placement on Restroom
Amenities signage.
WELCOME HOST
Be the first to welcome attendees on pre-
Conference day. Set up a special display next to
registration during one of the busiest badge pick-
up times of Conference.
Highlighted benefits include:
■ Opportunity to set up a special display
next to the registration counter on
October 13.
■ Opportunity to hand out gifts or samples
to attendees within your space.
■ Sponsor logo placement on a Welcome
Host sign.
SILVER LEVEL SPONSORSHIPSSTARTING AT $7,000
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
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ROOM DROP
Nightly Room Drops welcome attendees back
to their hotel rooms after each exciting day of
Conference. This highly anticipated attendee
benefit presents the perfect platform to showcase
your latest and greatest product while sending
attendees home with special treats.
Highlighted benefits include:
■ Ability to place a product in one of the
nightly Room Drop bags delivered to all
attendees staying at the host hotel.
FIRST-TIME ATTENDEE ORIENTATION
Welcome first-timers and those who want a
refresher on pre-Conference day. This is the
perfect opportunity to introduce them to your
brand before the hustle and bustle begins.
Highlighted benefits include:
■ Opportunity to display products and/or
signage within the session room.
■ Opportunity to provide a gift to
orientation attendees.
BRONZE LEVEL SPONSORSHIPSSTARTING AT $5,000
ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES
INTERNATIONAL SPA ASSOCIATION
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