2020 Exposure Guide - attendispa.com · The 2020 ISPA Conference & Expo, which will be held Oct. 14-16 at the Gaylord National in National Harbor, MD, is your chance for unrivaled

2020 ISPA CONFERENCE &

EXPO EXPOSURE GUIDE

I N T E R N A T I O N A L S P A A S S O C I A T I O N

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IT’S TIME TO ELEVATE YOUR BUSINESSFor the last 30 years, no event has gathered more of the top spa and wellness decision-makers from

around the world under one roof than the International SPA Association Conference & Expo. Our

annual event is your chance to get your brand in front of the top leaders and entrepreneurs in our spa

community. We are the voice of the spa industry, and we want to help your voice be heard.

Our diverse membership includes every aspect of the spa experience, with members ranging from the

resort/hotel sector, destination, mineral springs, medical, club and day spas to service providers such as

physicians, wellness instructors, nutritionists, massage therapists and product suppliers. Consequently,

you have the power to reach whomever you want.

The 2020 ISPA Conference & Expo, which will be held Oct. 14-16 at the Gaylord National in National

Harbor, MD, is your chance for unrivaled exposure to our passionate community. Our attendees arrive

with an open mind each year, excited to see the latest and greatest in spa brands, products and services.

If you want to widen your reach, this is the place to do it. But space is limited, so sign up early to reserve

your spot.

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Expo BoothStand out! A spot on the Expo floor gets your products and services in front of potential customers. And

best of all, you get to interact with them and explain what separates your product from the pack.

BOOTH SIZE 2020 PRICE

10 x 10 $3,785

10X10 CORNER $4,085

10 x 20 SPLIT ISLAND $9,335

20 x 20 ISLAND $18,125

20 x 30 ISLAND $25,715

20X40 ISLAND $34,288

A vendor company must be a current ISPA member AND must be an exhibitor OR sponsor to attend the ISPA Conference & Expo.

Booth Placement Timeline

PLACEMENT GROUP ELIGIBLE COMPANIES START DATE

PRIORITY PLACEMENT2020 ISPA CONFERENCE & EXPO PLATINUM SPONSORS AND YEAR-ROUND ADVERTISERS

DEC. 9, 2019

PRIORITY PLACEMENT 2020 ISPA CONFERENCE & EXPO GOLDSPONSORS, 7-9 TIME PULSE ADVERTISERS JAN. 13, 2020

PRIORITY PLACEMENT 2020 ISPA CONFERENCE & EXPO SILVER SPONSORS, 4-6 TIME PULSE ADVERTISERS FEB. 3, 2020

*TEN YEAR CONSECUTIVE ISPA EXHIBITING COMPANIES FOR 10 CONSECUTIVE YEARS (2010-2019) FEB. 17, 2020

*FIVE YEAR CONSECUTIVE ISPA EXHIBITING COMPANIES FOR 5CONSECUTIVE YEARS (2015-2019) FEB. 24, 2020

*RETURNING EXHIBITORS 2019 ISPA CONFERENCE & EXPO EXHIBITORS

MAR. 19, 2020

*ISPA RESOURCE PARTNERS 2019 ISPA RESOURCE PARTNER MEMBERS APR. 2, 2020

*CATEGORY INCLUDES EARLY COMMITMENT PARTICIPANTS THAT SELECT THREE DAYS PRIOR TO LISTED DATE

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EDUCATION SESSIONS

Touted as one of the top reasons attendees come

to the ISPA Conference & Expo, the Education

Sessions offer invaluable insights that won’t soon

be forgotten. With hours of education each day led

by professional and influential speakers, your brand

will be associated with their priceless takeaways.

Highlighted benefits include:

■ Presence in the Professional

Development hallway to display product

and connect with attendees.

■ Sponsor logo placement within each

education room.

■ Opportunity to include an ad within

the slideshow displayed before each

session starts.

GENERAL SESSIONS

Place your brand front-and-center on the main

stage. As the exclusive General Session sponsor

for all three days of the event, your brand will

prominently stand out during ISPA’s must-attend

inspirational sessions featuring renowned

keynote speakers.


■ Logo display on General Session

screens.

■ Opportunity to provide a gift to

attendees during the opening

General Session.

■ Opportunity to have sponsor

representatives greet attendees as they

enter and exit the sessions.

NAME BADGE LANYARD

See every attendee at the ISPA Conference &

Expo sporting your logo on the official Conference

lanyard. This eye-catching branding opportunity

offers high visibility throughout the entire

Conference as name badges must be worn to

access all ISPA Conference & Expo events.


■ Logo placement on the attendee name

badge lanyards.

■ Opportunity to add a name badge insert

to promote Expo booth or free giveaway

(sponsor responsible for printing costs).

REGISTRATION BAGS

Let your logo get carried away! As attendees

check-in onsite, the Registration Bag is one of the

first things attendees receive, giving your brand

unique exposure through logo placement on the

bags. Additionally, attendees become a walking

billboard for your brand – during Conference and

globally as they return home from the event.


■ Sponsor logo on each Conference

Registration Bag.

■ Opportunity to place a gift in all bags.

PLATINUM LEVEL SPONSORSHIPSSTARTING AT $27,500

ISPA CONFERENCE & EXPO SPONSORSHIP OPPORTUNITIES

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GOLD LEVEL SPONSORSHIPSSTARTING AT $15,000

CONFERENCE GUIDE

This hand-held guide is distributed in both a print

and digital format to all Conference attendees

and touted as a go-to resource for all-things-

Conference. Details on speakers, sessions, an

Expo map and more are provided to enhance the

attendee experience.


■ Inside front cover and outside back

cover ad placement.

■ Unique designation and special call-out

on event space map.

EXPERIENCE CENTER

Do you want an intimate setting to showcase your

product, offer treatments and/or have private

meeting space? The ISPA Experience Center is the

perfect spot for you, as you can meet one-on-one

with attendees and demonstrate your products/

services. Think of a VIP area where you can offer

memorable experiences that will make your brand

stand out.


■ Dedicated private room for you to fully

brand and customize.

■ Opportunity to promote pre-booking of

treatment/experience appointments to

the attendees via attendispa.com, the

mobile app and various other resources.

HOTEL KEY CARDS

Take advantage of placing your brand on

something Conference attendees can’t do

without—their hotel room key. Your logo, booth

number and more can be in the hands of

attendees each time they enter their room.


■ Branded hotel key cards distributed to

all attendees staying at the host hotel.

ISPA CONFERENCE MOBILE APP

Attendees love getting digital by utilizing the ISPA

Conference & Expo Mobile app and you can be in

the center of it all as one of the app co-sponsors.

Be a prominent presence on this go-to app that

houses everything attendees need to plan ahead,

navigate the event onsite and do post-event

follow-up.


■ Banner ad placement on app homepage

with ability to link to a URL of choice.

■ Ability to send one push notification

to attendees during each day of

Conference.

■ Access to Bluetooth Beacon to utilize for

additional notifications to attendees.


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JOURNAL

Included in every Registration Bag, the Conference

Journal becomes more than just a notepad for

Conference attendees. This beautifully designed

journal serves as a place to take notes, collect

contact information and becomes a keepsake

for attendees.


■ Sponsor logo prominently featured on

the journal cover.

SILVER LEVEL SPONSORSHIPSSTARTING AT $7,000

WELCOME PARTY

Place your brand front and center at the

Welcome Party and kick off Conference on a

high note as one of the event’s co-sponsors. The

Opening Party is where attendees can network

and start the week off right.


■ Sponsor logo displays and special

recognition throughout the event

venue.

■ Special Sponsor VIP area inside the

Party.

DAILY DESSERTS

Who doesn’t love a sweet treat? The ISPA

dessert stations will provide a variety of treats for

attendees to enjoy on the Expo floor.


■ Recognition as the exclusive dessert

sponsor.

■ Opportunity to provide pop-up banner

stands next to dessert stations each day.

■ Opportunity to provide custom napkins

for the dessert stations.

DAILY PULSE

Delivered straight to attendees’ hotel rooms

each night, this handy newsletter keeps them

up-to-date on upcoming events and can’t miss

Conference activities.


■ Exclusive sponsor of one edition of Daily

Pulse that will be delivered to the rooms

of all attendees staying at the host hotel.

■ Sponsor feature on front cover of

newsletter including logo and up to

100 words of text and call-out to

promote booth presence, website and

phone number.

GOLD LEVEL SPONSORSHIPSSTARTING AT $15,000


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ENERGY BREAKS

Everyone needs a little boost of energy now and

then and you can provide that for Conference

attendees during the daily Energy Breaks. Also

used as a great networking opportunity, these

popular breaks re-energize attendees for the

remainder of the day.


■ Presence in the hallway where Energy

Breaks take place to display product and

connect with attendees.

■ Sponsor logo placement on Energy

Break signage.

EXHIBITOR LOCATOR

Attendees rely on the large Exhibitor Locator unit

placed prominently near the Expo entrance to

easily locate the exhibitors they wish to see.

This display unit creates a unique branding

opportunity that is sure to be seen by attendees

in this high-traffic area throughout the event.


■ Company name and logo displayed

prominently on the Exhibitor Locator unit.

HEADSHOT STATION

Attendees bring their best smile to the ISPA

Conference & Expo and put it to good use when

they take advantage of the Headshot Station.

Through this sponsorship, attendees will know

their complimentary headshot is provided by the

generous sponsors.


■ Branded kiosk in next to the Headshot

Station on the Expo floor.

■ Ability to display products and have

company representative present to

interact with attendees before and after

their headshot.

ISPA FOUNDATION AUCTIONS

The excitement around the ISPA Foundation Live

and Silent Auctions is undeniable as attendees

gather together to bid on tons of amazing items.

Be directly in front of attendees at this highly

anticipated event all while supporting a great cause.


■ Sponsor logo placement on all bid

sheets, online donation site, signage

surrounding the Auctions and post-event

thank you letters.

■ Special sponsor recognition during the

Live Auction.

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LUNCH

Attendees gather to re-fuel for the remainder

of the day with the healthy and delicious lunch

options available in the ISPA Café. During this time,

attendees also take advantage of the intimate setting

to conduct business conversations and network with

fellow attendees. One sponsorship is available per

day for Wednesday, Thursday and Friday.


■ Sponsor logo featured on prominent

signage within this high-traffic area for

the respective day of lunch selected.

MORNING REFRESHER

Attendees rely on this sponsorship to access

morning beverages as they start their day. It’s the

perfect setting to make connections before the

General Session each day of Conference.


■ Presence in the hallway where Morning

Refresher takes place to display product

and connect with attendees thirty minutes

prior to the start of daily General Sessions.

■ Sponsor logo placement on Morning

Refresher signage.

PENS

Included in every Registration Bag, the Conference

Pen places your brand (literally) in the hands of all

attendees. Everyone loves a good pen that can be

used during Conference and beyond.


■ Sponsor logo and/or marketing message

prominently featured on the pen (pens

are provided by the sponsor).

RESTROOM AMENITIES

Place your samples on display in the high-traffic

restroom areas on level one (registration, Expo,

Auction, lunch, etc.) and level two (next to the

General Session entrance) and let attendees

experience your products each day.


■ Opportunity to display products and

samples within designated restrooms.

■ Opportunity to display approved signage

within the restrooms.

■ Sponsor logo placement on Restroom

Amenities signage.

WELCOME HOST

Be the first to welcome attendees on pre-

Conference day. Set up a special display next to

registration during one of the busiest badge pick-

up times of Conference.


■ Opportunity to set up a special display

next to the registration counter on

October 13.

■ Opportunity to hand out gifts or samples

to attendees within your space.

■ Sponsor logo placement on a Welcome

Host sign.



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ROOM DROP

Nightly Room Drops welcome attendees back

to their hotel rooms after each exciting day of

Conference. This highly anticipated attendee

benefit presents the perfect platform to showcase

your latest and greatest product while sending

attendees home with special treats.


■ Ability to place a product in one of the

nightly Room Drop bags delivered to all

attendees staying at the host hotel.

FIRST-TIME ATTENDEE ORIENTATION

Welcome first-timers and those who want a

refresher on pre-Conference day. This is the

perfect opportunity to introduce them to your

brand before the hustle and bustle begins.


■ Opportunity to display products and/or

signage within the session room.

■ Opportunity to provide a gift to

orientation attendees.

BRONZE LEVEL SPONSORSHIPSSTARTING AT $5,000


INTERNATIONAL SPA ASSOCIATION

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Documents

2020 Exposure Guide - attendispa.com · The 2020 ISPA Conference & Expo, which will be held Oct. 14-16 at the Gaylord National in National Harbor, MD, is your chance for unrivaled