· 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go...

www.momentumconsulting.ie

Founded in 2003, Momentum is an Irish educator and innovator focused on EU Lifelong Learning Programmes

• progressive learning programmes, content and platforms trainers

• Specialists in entrepreneurship and innovation

• strong marketing division specialising in content generation, digital media and social media

This programme has been funded with support from the European Commission

Adventure Tourism Innovative Partnerships Project (AVIP)

INTRODUCTION• An Erasmus+ EU Funded Programme

• Support to Adventure Tourism businesses across Europe

• Accessible to everybody on the adventuretourism.eu website

• Sharing best practice training resources enhancing digital competencies and

entrepreneurial capabilities to meet the changing needs within the adventure

tourism industry

Adventure Tourism Innovative Partnerships Project (AVIP)Introduction to the Project

“Click to

view website

Find More Information on I www.adventuretourism.eu

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• Adventure Tourism Businesses

• VET bodies & providers

• Educational Institutions

• Local/regional economic development agencies

• Tourism & adventure tourism sector based skilled agencies

• Enterprise & tourism networks ((e.g. Chamber of Commerce, Enterprise Boards, Tourism Offices)

• Voluntary, community services organisations, social enterprise

• Statutory organisations

Stakeholders Encourage Industry Involvement

Adventure Tourism I www.adventuretourism.eu

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AVIP Website

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Future of Technology & Adventure Tourism

INTRODUCTION

The Future is Already Here

INTRODUCTION

Adventure Tourism Future of Technology The Future is Already Here

Illustrates how technology and ultra-personalization could be used to enhance guest experience and well-being (L’Ecole Hôtelière de Lausanne)

Click Image to View Video

INTRODUCTION

Adventure Tourism Future of Technology The Future is Already Here

In just 30 minutes, and go “anywhere on Earth in under an hour” for around the same price as an economy airline ticket.

INTRODUCTION

Adventure Tourism Future of Technology Geofence Marketing

INTRODUCTIONIncreased customer interactions

60% of consumers look for local information

on their mobile devices

40% of consumers look for information while

on the go

70% of consumers are willing to share their

location with you for something in return

Why You Should Adopt a Geofencing Marketing Approach

Geofencing

Source Biznessapps, Geofencing as a Marketing Strategy Learn from 8 Businesses who are Profiting from Geofencing

INTRODUCTION

Adventure Tourism Future of Technology Localisation

INTRODUCTIONLocalisation is adapting your product or content to a specific locale or market allowing you to remove barriers, open doors, drive revenue, expand your markets and welcome new and potential visitors. That means your content is at a minimum available in multiple languages online.

If your Website is only addressing the English

speaking community, your company is effectively

targeting only 20% of its potential market

ICANLOCALISE

INTRODUCTION

Connectivity Matters More Than Ever

• Login online and control your network from wherever you are in the world

• Capture guest login details, allowing you to reach out to guests with promotional offers

Adventure tourism businesses and tourism regions can use digital assistants for various purposes example; provide information about the region, the activities in the area, the surroundings and weather conditions.

The intelligent assistant can also announce special offers or events.

For more information or booking enquiries, users can easily be redirected to the website of the tourism organisation or the booking site of your business.

Voice is the New Search

Source Onlim Chatbots, Alexa & Co in The Tourism Industry

Humans are Communicating with Machines More and More Every DayClick Image

to View Video

INTRODUCTION

Amazon Echo & Alexa is also very affordable

Voice is the New Search

INTRODUCTION1. Digital information providers of Ireland

2. This map avails maps, navigation to make it easier for you to find the destination

3. Multilingual application. Consists of 5 languages; Italian, Spanish, English, German and French with audio function

4. It works on both online and offline mode

Extreme Ireland Case Study

Business/Destination Applications

Click image to View

Interactive Demo App

You must be available and bookable 24/7

That means your customers must be able to book with you, any time, any

where on any device in any language!

Otherwise You’ve Lost Them!

How Many Customers Do You Think You Have Lost by Not Being Available

YOUR WEBSITE MUST BE

OPEN___ 24/7___

Are You Prepared and Ready for Visitors?

INTRODUCTION

Tech Orientation Underpins CompetitivenessTrekksoft – All in One Booking System

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NOTE: Google Search Engine Optimisation Results will be based on Mobile Optimisation. You Won’t be

a search result if your mobile isn’t optimised!

Tech Orientation Underpins CompetitivenessSumUp

Don’t Give Customers an Excuse Not to Book or Come!

INTRODUCTION

VR (Virtual Reality) is Coming up the Ranks

No Excuse for Poor MarketingDrones & 360-degree

Augmented Reality is Rocking

• Allows you to step into cities,

• Novelty Destinations

• Used for planning trip

• Interactive

Google Earth

Virtual Reality has Become a Bigger Part of Our ‘Reality’

Source: Travel Marketing Trends for 2017 and Beyond Webinar

Click to on Image to Experience Google Earth VR

Click image to View Video

INTRODUCTION

Experience Development Lies at the Heart of it All

Research has shown that the ‘Experience Seeker’ has a number of key aspirations to satisfy their travel experience, these include:

• Authentic personal experiences • Social interactions• Experiencing something different • Understanding and learning • Participating in the local lifestyle and experiencing it• Challenging themselves • Visiting authentic destinations• Exposure to unique and compelling experiences

INTRODUCTION

Experience Development Lies at the Heart of it All

“Living the brand is about delivering a distinctive or unique type of service or experience that enhances the guest’s

destination experience to the point where it is truly pleasurable and memorable,”

Duane E. Knapp, Global Destination BrandScience, 2012

INTRODUCTION

Experience Development Using Technology

Click to View Video

INTRODUCTION

Access to FREE Resources

www.rootsproject.euClick on Link to go to Website

[a] 9 Orchard Court, Leitrim Village, Co. Leitrim, N41 HY80, Ireland[t] +353 [0] 71 96 23500

[e] info@momentumconsulting.ie[w] www.momentumconsulting.ie

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· 2019-06-25 · on their mobile devices 40% of consumers look for information while on the go...

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