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Social Commerce Expert Social Commerce Consumers Changing Their

Social Commerce - Consumers Changing Their Buying Habits

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Prediction: Social Commerce market will reach $30 billion per year by 2015.Check out the Social Commerce Trends for 2011

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Page 1: Social Commerce - Consumers Changing Their Buying Habits

Social Commerce Expert

Social Commerce Consumers Changing Their Buying Habits

Page 2: Social Commerce - Consumers Changing Their Buying Habits
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Making shopping social

GroupBuy & Flash Sale

Embedded StoreF-Commerce

Mobile Platform

Affiliate Network

Per-to-Peer Discount Sharing

Refer A Friend

Ratings & Review

SocialHubFacebook Connect

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Why is Social Media Important for e-commerce?

Social Media is about the importance of customers.

It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.

You get honest feedback to build solutions that better meet the customers needs.

Understand the wants and needs of the customer, let them tell you.

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So why are people really on Social Networks?

23% of Twitter users follow businesses to find special promotions or sales

14% of Twitter users use the stream to find and share products and opinions

25% of customers connect with brands on Facebook to receive discounts

More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow

Facebook and Twitter visitors spend 1.5x more online that other Internet users

Shoppers trust recommendations 3x more than online ads

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Four Step Process

Measurement

LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls

Tactics

More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise

Four step process for Social Commerce Selection

Business Goals

Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback

Tools

Blog – Content is KingRatings & ReviewVideoFacebook Fan PageApplicationsCommunityTwitterE-Commerce

If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,

PR and Marketing activities are KEY

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f-commerce TV & Music Facebook Stores

Dexter f-storeViral ‘wall store’ that can be shared by users

Lady Gaga f-storeThe most popular f-commerce page 31m+ fans

Prediction: Social Commerce market will reach $30 billion per year by 2015

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Holiday Autos (Travelocity) f-store1st f-store for car rentals

Volkswagen (Skoda Fabia) f-store1st Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)

f-commerce EU Big Brand Facebook Stores

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f-commerce UK Retail Facebook Stores

ASOS f-storeUK e-tailer opens up a full f-store International Delivery

Cheeky Beach f-storeSME opens up a full f-storeIntegrated with CMS

Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.

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AmazonThe largest e-tailer integrates Facebook

Beyond Facebook

SMEIntegrates Facebook ConnectShareLike

TripAdvisorIntegrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site

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In-store f-commerceDiesel CamFacebook-connected fitting rooms in Diesel stores in Spain

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30% off all the video views (more than 6.3 million) on my main YouTube channel come from search or organic referrals

YouTique

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Shop With Your Friends

Touch Screen In-Store

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GroupBuy & FlashSale

Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins

Reported $760m revenue in 2010 51m subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month

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The Next Global Currency?

Currently $1 = 10 Facebook credits

Facebook takes a 30% cut of developers’ revenue

Gift Cards

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Micro-incentives • Signing up to the newsletter• Sharing a product with friends • Contest• Commenting

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SocialHub

SocialHub is the home of your online store community.

Allowing your customers to interact, share stories, ask questions and read reviews with other customers while enjoying your products.

Content + Connection + Conversion = Commerce

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Social Commerce Trends for 2011Online + Offline Integration – DIGITAL FIRST Incorporate your Social Commerce marketing into your PR, email, direct mailing & advertising

Tracking Social Media ROI Utilise Google Analytics and tools like Radion6 to track & measure

GroupBuy & Flash Sales More aspects of this model translate into retail

E-commerce-social-shopping experience Built around the context of what the user is reading

Mobile Commerce Mobile coupons & discounts for mobile advertising. Apps for Ipad & Tablets making shopping simple

Local CommerceLocation-based Services: “Check-ins” are the new ‘status message’

Virtual referrals Customer reviews & recommendations from friends via Facebook and Twitter

Social shopping Communicating with your network and sharing what you find is just going to keep growing.

Video YouTube is the second largest search engine in the English-speaking world.

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Warren Knightwww.warrenknight.co.uk

Warren Knighte: [email protected]: @wvrknight

Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople

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