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2018 Women and
Investing Study
Introduction
72%
50%
33%
47%
32%
65% 24% 29% 41%
44%
44%
44%
56%
66% 38% 33%
Millennial women are more
likely to invest this savings than
other generations
48%
40%
43%
48%
35%
20%
ONLY 44% OF WOMEN have any of this savings invested
in the stock market. On average, here’s how the rest is allocated:
One-in-4
millennial
women (26%) not
investing today say
they would like to
start, but haven’t
gotten around to it.
58% OF WOMEN SAY THEY WOULD BE MORE LIKELY TO INVEST
35%
31%
40% 35% 29%
23% 38% 32%
18% 22%
56% OF WOMEN do not invest any of this savings in the market.
On average, here’s how their savings is allocated:
40%
69% 59% 47%
15% 22% 24%
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