Here's how to convince your management about Social media

“breaking-free vs comfort zone”

Fleuri Lagos FleuriLagos Fleuri Fleuri LagosFleuriLagos blog.fleuri.in WeareFleuriFleuriLagos

Social Media and Management


When Last did you try to convince your employer (CEO, board or management team) about social media

unsuccessfully yet again?

I have good news. The fault may not entirely be yours.


Once upon a time, advertising was done via google adwords only, internet-placed ads and traditional

advertising.

Management was comfortable and happy.


But somewhere along the line, someone somewhere digitized our everyday relationships, we renamed it social media and

everything changed…for ever.


Businesses….“broke free”

so did everything else.


Gone are all the “comfort zones” and traditional routes in businesses and the rest of our lives.

Everything we knew and were taught didn’t exist anymore suddenly.


Competition to even the biggest brands can come from anywhere as the playing field has been levelled.

How do you think this makes your employer feel? very worried that’s for sure.


Folks are usually afraid of what they don’t understand.

In order to understand social media, management attaches a thread of familiarity to social media. Here’s how…


Traditional advertising previously produced direct results in sales removing the need for a marketing department.

So your management make themselves believe social media will work in exactly the same way.

i.e one facebook post = torrents of phone calls for sales.

But you know it rarely happens like that. Mostly, it doesn’t.


So how do you convince them to go from “comfort zone” to “breaking-free” ?

Easy! Do your homework.


1. Understand how social media works; the nitty-gritty, in-and-outs, trends,

loopholes, platforms, analytics etc.

2. Understand how it affects your business/company particularly; the pros and

cons.


3. Draw out a strategy map of how your company/business can begin to use

social media using baby steps. Each step and stage should carry a recognizable KPI.


4. Be prepared to take the first step but take time to sensitize everyone within your

organization (if possible) about the pros and cons you researched in (2) above without sounding

like a stuckup-know-it-all.

5. Be patient, politely persistent and consistent. This may take a while to sink in within

previously existing company policies especially within HR.

All the best!


Having presence on all major social media sites puts us in the best position to create and execute an excellent social media strategy for your brand.

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