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MEDIA DATA2018
11www.classic-trader.com
CONT
ENT 01 Content
02 About
03 CT in numbers
04 Target group
05 A typical customer
ONLINE
07 Online magazine
08 Banner formats & prices
09 Banner placements
14 Key Performance Indicators
15 Price guide
16 Print data
18 Classifieds formats & pricing
19 Placements
20 Magazine supplements
21 Advertorial
22 Contact us
2
Media Data Online & Print 2018
1
CLASSIC TRADERThe international marketplace for classic vehicles.
a 8 country versions
a International plattform with worldwide reach
a Ads from over 30 countries
a International vehicle database
a International media network
a International customer service
ABO
UT
Media Data Online & Print 2018
2
4.000.000+ 500.000+ 6 MINUTES+ 170.000+Monthly page
views
Vehilce ads
UserAccounts
Newsletter subscribers
Print Magazine copies
Visitors per month
Time on site
Social Media Follower
CLASSIC TRADER IN NUMBERS
13.000+ 25.000+ 30.000+ 30.000+
3
Media Data Online & Print 2018
TARGETGROUPOur customers in numbers
85%
75%
60%
40%
male
Are interested in luxury goods
Between 35 and 65 years old
Net household income > 6.000 EUR
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Media Data Online & Print 2018
A TYPICAL CLASSIC TRADER IS…
a an interested Classic Car newbie
a an ambitioned driver
a a passionate collector
a an automobile aficionado with a sophisticated lifestyle
a a Speed-Junkie
Media Data Online & Print 2018
5
MEDIA DATAOnline
2018
www.classic-trader.com66
The Classic Trader magazine features following topics:
E V ENT S
PORTR AIT S
E V ENT S
M A RK E T
INSIGHT S
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Media Data Online 2018
ONLINE MAGAZINEThe mission of Classic Trader is to introduce newbies into the topic and to assist expe-rienced customers with the acquisition.
Media Data Online 2018
BANNER MARKETPLACE & ONLINE MAGAZINEFormats & Pricing
Nr. Format Price Placement
Marketplace
Medium Rectangle | 300 x 250 px* 15,00 € CPM Banner Homepage
Leaderboard | 728 x 90 px* 15,00 € CPM Banner Homepage
Large Rectangle | 336 x 280 px* 15,00 € CPM Banner Homepage
Wide Skyscraper | 160 x 600 px* 15,00 € CPM Search Results
Leaderboard | 728 x 90 px* 15,00 € CPM Search Results
Large Leaderboard | 970 x 90 px* 15,00 € CPM Detail Page
Online Magazine
Medium Rectangle | 300 x 250 px* 15,00 € CPM
Leaderboard | 728 x 90 px* 15,00 € CPM
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5
6
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*Various Targeting-Options are available
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Media Data Online 2018Media Data Online 2018
Banner Homepage
9
Media Data Online 2018
Placement: Homepage
*Various Targeting-Options are available
Price: 15.- €
CPM
Medium Rectangle 300 x 250 px*
Placement: Homepage
*Various Targeting-Options are available
Price: 15.- €
CPM
Leaderboard 728 x 90 px* Plazierung:
Homepage
*Various Targeting-Options are available
Price: 15.- €
CPM
Large Rectangle 336 x 280 px*
Media Data Online 2018
Banner Search Results
10
Media Data Online 2018
Placement: Search Results
*Various Targeting-Options are available
Price: 15.- €
CPM
Leaderboard 728 x 90 px*
Placement: Search Results
*Various Targeting-Options are available
Price: 15.- €
CPM
Wide Skyscraper160 x 600 px*
Media Data Online 2018
Banner Search Results
11
Media Data Online 2018
Placement: Search results
*Various Targeting-Options are available
Price: 15.- €
CPM
Large Leaderboard970 x 90 px*
Media Data Online 2018
Banner Online Magazine
12
Media Data Online 2018
Placement: Online Magazine
*Various Targeting-Options are available
Price: 15.- €
CPM
Leaderboard728 x 90 px*
Placement: Online Magazine
*Various Targeting-Options are available
Price: 15.- €
CPM
Medium Rectangle 300 x 250 px*
Media Data Online 2018
1313
MEDIA DATAPrint
2018
www.classic-trader.com
30.000+Copies in DE | AT | CH
2.200+Vehicle ads
Automotive & Motorcycle
PRINT MAGAZINKey Performance Indicators
EDITIONSper year
6
1414
Media Data Print 2018
PRINT MAGAZINEFormats & Pricing
Nr. Format Price Placement
1/6 page 300,00 € best possible
1/3 page 550,00 € best possible
1/2 page 950,00 € best possible
1/1 page 1.950,00 € best possible
1/1 page 2.450,00 €opposite table of contents or inside back cover
1/1 page 2.950,00 € inside front cover
1/1 page 3.450,00 € back cover
1/1 page + up to 3 pages Advertorial 5.450,00 € to be discussed
Individual Advertorial On request to be discussed
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8
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Media Data Print 2018Media Data Print 2018
Placements
16
Media Data Print 2018
5 5Ausgabe 2/2018 Ausgabe 2/2018
5 5Ausgabe 2/2018 Ausgabe 2/2018
5 5Ausgabe 2/2018 Ausgabe 2/2018
5 5Ausgabe 2/2018 Ausgabe 2/2018
1
1
2 2
3
3
4 4
1/6 page vertical60 mm x 133 mm
Price: 300.- €
Placement:best possible (left or right side)
1/2 page vertical188 mm x 133 mm
Price: 950.- €
Placement:best possible (left or right side)
1/1 page vertical210 mm x 297 mm
Price: 1.950.- €
Placement:best possible (left or right side)
1/3 page vertical60 mm x 271,5 mm
Price: 550.- €
Placement:best possible (left or right side)
Media Data Print 2018
Placements
17
Media Data Print 2018
5 Ausgabe 2/2018
NEU!
NUREURO
3,–
Deutschlands großer Oldtimer-Markt
218
5 5Ausgabe 2/2018 Ausgabe 2/2018
Advertorial
5Ausgabe 2/2018
5
7
6
8 8
Backcover inside210 mm x 297 mm
Price: 2.450.- €
Placement:(opposite table of contents ´or inside back cover
Cover inside210 mm x 297 mm
Price: 2.950.- €
Placement:backcover inside
Backcover210 mm x 297 mm
Price: 3.450.- €
Placement:backcover
Advertorial1/1 to 3 pages 210 mm x 297 mm
Price: 5.450.- €
Placement:In agreement with the publisher.
Media Data Print 2018
PRINT MAGAZINEQuantity discount
Specimen copyPer edition up to 2 copies included
Additional copiesto 99 copies: 3,00 € per copy excl.shipping costs
From 100 copies: 2,00 € per copy excl.shipping costs
Terms of paymentPayable within 10 days after invoice date net. All prices are subject to statutory VAT of currently 19%. The terms and conditions of Classic Trader GmbH.
Quantity discount
From 2 ads 3%
From 4 ads 5%
From 6 ads 10%
Frequency discount
From 2 ads 3%
From 4 ads 5%
From 6 ads 10%
18
Media Data Print 2018Media Data Print 2018
Edition Print material Frist day on sale
2/2018 18.01.2018 22.02.2018
3/2018 05.04.2018 26.04.2018
4/2018 07.06.2018 28.06.2018
5/2018 09.08.2018 30.08.2018
6/2018 04.10.2018 25.10.2018
1/2019 29.11.2018 20.12.2018
Delivery of data
Please send the print material via email or download link to: anzeigen@classic-trader.com
Following formats can be delivered (correc-tions of already printed ads are not possible):
Please provide pictures in the format ISO Coated v2 300 (ECI) with at least 300 dpi re-solution and a cut of 5 mm.
There should be a gap between Text and border of the ad of 5 mm.
PDF/X-3
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Media Data Print 2018Media Data Print 2018
AdvertorialAdvertorials are editorially designed ad-vertisements. Advertorials have to be marked as advertisements. Pictures and text is provided by the client.
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Media Data Print 2018Media Data Print 2018
Magazine supplements & special formatsA regional distribution of magazine sup-plements is possible.
Please contact us for more information.
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Media Data Print 2018Media Data Print 2018
CONTACT US
Christian PlagemannManaging Director
plagemann@classic-trader.com
+49 30 437 75 19 12
www.classic-trader.com
22
Media Data Online & Print 2018
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