2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting...

2017Sylvanvs.Bennington

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Pontoons Deckboats FishingBoats

SmokerCraft

Industry

Our Growth vs. Industry 2016

Bennington• Ltdlifetimestructuralandwoodwarrantytotheoriginalowner.

Transferablewithin10yearsoftheoriginalsale.

• 5yearbowtosterncoverage.Ifyoujoin“ClubBennington”10- YearBowtoStern

Ifatransferoccurstheremainingbalanceofthestandard5yearwarrantywillapply.

Sylvan• Ltdlifetimestructuralandwoodwarrantytotheoriginalowner.

Transferablewithin10yearsoftheoriginalsale.

ü 6 yearbowtosterncoverage.Ifatransferoccurstheremainingbalanceofthe6yearwarrantywillapply.

ü “New”StartingJanuary1st,2017toMarch31st,2017“WinterCashSalesEvent”Substitutethecashfora+4YearLtdwarrantyextension.CombinedwithourLifetime+6warrantywillgiveatotalof10yearsbowtosterncoverage.

Warranty Overview

#1.“S”models

#2.“G”models

#3.“R”models

#4.“Q”models

Bennington’s Top Selling Models

• S- SeriesValue

• G- SeriesMidrangeluxury

• R- SeriesHighendluxury

• Q- SeriesHighendluxuryw/curvedfiberglassbowfencing

Bennington Model Designators

SSeries• SL“L”Group(Cruisemodel)• SLM“M”Playpenmovedback6”(SamepriceasSL)• SS2pointsternfish.Cruise&Fishmodel• SLX- Radiusbowfurniture,extrudedskirting• SLXPPremiumWhenattheendofmodeldesignator

Example:SLXP=SModel,Lcruise,XstepupfromS,Ppremium-SylvanMirageCRS(NonLE)isbeabigstepupfromtheSLXPaddanLEpackageandthiswouldtaketheMiragetoaGseries

Bennington Model Designators

• FlushBowStandard(SameasSXlastyear)• KMC1RadioStandard• FullWovenVinylFloorStandard• FourStepAluminumLadderStandard

2017 Changes Bennington “ S” Model

2017 Changes BenningtonBennington

- WovenVinylStandardonall- SSeries- SXSeries- SXPSeries- GSeries

• 22&24SSBXP(Swingback)LiketheHarris• 22SSR(SternRadius)LikeourLZmodel• 22&24SSRCXP(SternRadiusw/longportsternlounge)• 22&24SSFBXP(Fastback)w/Extsterndeck• 25SSXAPG(2- PointSternFishDualGates)

New 2017 Bennington “ S” Models

24SSFBX

• Changeroomisanoption• Nav lightsaremountedonbowdeck• DockinglightsareanoptionandmountedinaplasticpodwiththeNavlightsonbowdeck.

• 23’’TubesareStdon20’andunder,25’’tubeoption$579.00Retail• Rubrailwithvinylinsertisanoption.Called“HeavyDutyRubRail”• About16’ofplaypenareaontheSL20• SL“M”modelshavetheplaypenmovedaft6”• Noradiusonfrontlounges,nogateseatoption• Fencepanelsarelowinheight• Norecesseddrinkholders.Optionforportable• Smodelcrossmembersareon24’’centers,not16’’

Bennington “S” Models

Bennington “S” Series

S&SXSeriesmodelsareon24’’centers

StdNav Light

OptionalDockLightw/Nav

NonRadiusFrontLoungersNoGateSeatOption

Bennington “S” Models

- NarrowSideGate

- AluminumRubRailOption RubRailw/vinylinsert

Bennington “S” Models

ü SylvanDualActionSeatHingeLowersTheCushionMakingItEasytoAccessStowedItems.

ü SylvanFullWaterDiversion

- SingleActionSeatHinge

Sylvan Vs. Bennington “S”

- BenningtonWaterCanEnterFromSides

MirageHelmü DoorIsRockSolidü WideOpeningü CoolerStorageü RecessedFootArea(morelegroom)

SSeriesHelm- FlimsyPlasticDoor- NarrowOpening- NoFootRecessedArea

Sylvan Mirage vs. Bennington “S”

MirageFeaturesü RecessedDrinkHoldersü WideChaiseLoungesü LoungerSideStorageü RadiusBowLoungersü Optionforagateseatü ToeKickDesignSeatBases

BenningtonSSeries• Portabledrinkholders• NarrowChaiseLounge• NoLoungerSideStorage• NonRadiusBowLoungers• Nooptionforagateseat• NoToeKicks

Mirage Non LE vs. S Series

Sylvan Mirageü Square Gates

(don’t require finger guards)ü Spring Loaded Hinges

(assist In lifting the gates and prevent binding)

Bennington S Series- Radius Gates (outdated Look) - Radius Gates (require finger guards)- No Spring Loaded Hinges

- Bennington Uses Square Gates on SX-G-S-Q Series models

Bennington S Model Gates

Sylvan vs. Bennington

ComparingModels

820 Mirage CRS vs. 20 SLSylvan

ü RadiusFrontLoungersü FullSeatWaterDiversionü HigherHpRatingü MoreFuelCapü RecessedDrinkHoldersü FullHeightFencePanelsü SquareGatesü HelmSeatWithArms

We’reabout$496.00Less

820 Mirage CRS vs. 20 SL

8520 Mirage CRS vs. 20 SLSylvanü RadiusFrontLoungersü FullSeatWaterDiversionü 30’’SideGateü GateSeatOptionü RecessedDrinkHoldersü RecessedDockingLightsü LargerPlaypenü TallerFencePanelsü HigherHpRatingü SquareGatesü SpringAssistGateLiftü ToeKickSeatBasesü HelmSeatWithArms

8520 Mirage CRS vs. 20 SL

We’reabout$317.00More

Bennington SX Series

ShownwithoptionalblackoutpackageandTriToonoption

- RadiusBowLoungers

- GateSeatOption

- FlushBowDeck

- ExtrudedSkirting

- FullHeightFencePanels

- GSeriesHelmRecliner

- WovenVinylFloorStd

- FourStepLadder

- KMC1StereoStd

- SquareGates

Bennington SX Model Features

20SLX- PortableDrinkHolderOption- NarrowChaiseLounges- RadiusFrontLoungers- GateSeatOption- NoToeKicks

Sylvan Mirage vs. Bennington SX Sylvanü RadiusFrontLoungersü FullSeatWaterDiversionü 30’’SideGateü GateSeatOptionü RecessedDrinkHoldersü RecessedDockingLightsü LargerPlaypenü TallerFencePanelsü HigherHpRatingü SquareGatesü SpringAssistGateLiftü ToeKickSeatBases

8520 Mirage CRS vs. 20 SLX

We’reabout$506.00less

8520 Mirage CRS vs. 21 SLX

8520 Mirage CRS vs. 21 SLX

SylvanSTDInteriorü RecessedDrinkHoldersü WideSeatCushionsü HelmRecessedFootArea

8520 Mirage CRS vs. 21 SLX

We’reabout$1,177.00less

BenningtonPremiumModelFeatures• UpgradedConsole• FurnitureStylesAvailable- StandardDiamondPressed- OptionSXPPillowTopDiamondPressed

(Recesseddrinkholdersandspeakersinlumbar)AverageRetail$892.00

- OptionSXPPillowTopDzigno Pressed(Recesseddrinkholdersandspeakersinlumbar)AverageRetail$773.00

• SeatBasesFeatureToeKicks• FullWovenVinylFlooringStandard• FourStepAluminumLadder• “G”SeriesHelmReclinerStandard• KCM1Stereo

Bennington SX “P” Premium Model

Bennington S Model Helms Bennington

- SSeriesHelm

- SXSeriesHelm

- SXP“Premium”SeriesHelm(StitchedVinylBrow)

StdMirageHelm• RecessedFootArea• LargeHelmDoor

SXPremiumHelm• StitchedVinylBrow

Mirage Helm vs. SXP Helm

LEMirageHelmü ShownWithOptionalBuiltInGraphü RecessedFootAreaü LargeHelmDoor

SXPremiumHelm- StitchedVinylBrow- NoOptionForBuiltInGraph

LE Mirage Helm vs. SXP Helm

Bennington- RecessedDrinkHoldersIncludedInoptionalFurnitureStyles

SXPPremium

Sylvanü Extraheightfortallbeverages

We’repricedabout$2,121lessw/outLEPkg

8520 Mirage CRS vs. 21 SLXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü SpringAssistGateLift

AddLEPackageandwe’repricedabout$900.00more.(LEfurniture,PRV250stereo,Highbackhelmseat,Gaugepkg,Consoleupgrade,Moodlights,Extremetiltsteering,Torcellosteeringwheel,Extendedreardeck,SS4- stepladder)

We’repricedabout$849.00.00More

8522 Mirage CRS vs. 21 SLXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü SpringAssistGateLift

Mirage CnF vs. 22 SSXP (2 PT)

We’repriceabout$1,693less

8522 Mirage CnF vs. 22 SSXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü 30’’SideGateü SpringAssistGateLift

8522 Mirage LZ vs. 22 SSRX

8522 Mirage LZ vs. 22 SSRX

BenningtonHelmw/WheelUpgrade

We’reabout$90.00less

8522 Mirage LZ vs. 22 SSRXSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü 30’’SideGateü HigherHpRatingü SpringAssistGateLift

MirageAdvantages1. Full water diversion around seat bottoms2. 30’’ Side gates3. Spring Assist Gate Lift4. Longer playpen 5. Recessed drink holders6. Built in Nav & Docking lights 7. Heavy duty helm door with room for a cooler8. Radius front loungers all models9. Full height fence panels all models10. Toe Kicks all models

Mirage vs. “S” Series

8522 Mirage LZ LE vs. 2250 GSR

2250GSRBennington G Series

8522 Mirage LZ LE vs. 2250 GSRSylvanü HelmRecessedFootArea(morelegroom)ü OptionForBuiltInGraphü RecessedDrinkHoldersü ExtraWideLoungers

Bennington- NoRecessedFootArea- NoRecessedDrinkHolders- NarrowLoungers

BenningtonGSR

Fueltankislocatedundertheportsidesternlounge2016models.Notsure2017?

8522 Mirage LZ LE vs. 2250 GSR

We’reabout$1,191Less

Sylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerPontoonsü MorePeopleCapü 30’’SideGateü SpringAssistGateLift

AdvantagePoints1. Full water diversion around seat bottoms2. 30’’ Side gates 3. Spring assist gate lifts4. Recessed drink holders5. Built in Nav & Docking lights6. Helm foot recessed area7. Extra Wide loungers

Selling Against G Series

Benningtoncrossmembersarenotallon16’’centers.S&SXmodelsareon24’’centers.

Benningtontransompodsaresecuredwith8to12bolts.

Sylvancrossmembersareon6’’centersinthesternareaandthenspacedatorcloseto16’’centers.

Sylvantransompodsaresecuredwith20plusbolts.

Construction