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2017 Sylvan vs. Bennington

2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

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Page 1: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

2017Sylvanvs.Bennington

Page 2: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

0.0% 2.0% 4.0% 6.0% 8.0%

10.0% 12.0% 14.0% 16.0% 18.0%

Pontoons Deckboats FishingBoats

SmokerCraft

Industry

Our Growth vs. Industry 2016

Page 3: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Bennington• Ltdlifetimestructuralandwoodwarrantytotheoriginalowner.

Transferablewithin10yearsoftheoriginalsale.

• 5yearbowtosterncoverage.Ifyoujoin“ClubBennington”10- YearBowtoStern

Ifatransferoccurstheremainingbalanceofthestandard5yearwarrantywillapply.

Sylvan• Ltdlifetimestructuralandwoodwarrantytotheoriginalowner.

Transferablewithin10yearsoftheoriginalsale.

ü 6 yearbowtosterncoverage.Ifatransferoccurstheremainingbalanceofthe6yearwarrantywillapply.

ü “New”StartingJanuary1st,2017toMarch31st,2017“WinterCashSalesEvent”Substitutethecashfora+4YearLtdwarrantyextension.CombinedwithourLifetime+6warrantywillgiveatotalof10yearsbowtosterncoverage.

Warranty Overview

Page 4: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

#1.“S”models

#2.“G”models

#3.“R”models

#4.“Q”models

Bennington’s Top Selling Models

Page 5: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

• S- SeriesValue

• G- SeriesMidrangeluxury

• R- SeriesHighendluxury

• Q- SeriesHighendluxuryw/curvedfiberglassbowfencing

Bennington Model Designators

Page 6: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

SSeries• SL“L”Group(Cruisemodel)• SLM“M”Playpenmovedback6”(SamepriceasSL)• SS2pointsternfish.Cruise&Fishmodel• SLX- Radiusbowfurniture,extrudedskirting• SLXPPremiumWhenattheendofmodeldesignator

Example:SLXP=SModel,Lcruise,XstepupfromS,Ppremium-SylvanMirageCRS(NonLE)isbeabigstepupfromtheSLXPaddanLEpackageandthiswouldtaketheMiragetoaGseries

Bennington Model Designators

Page 7: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

• FlushBowStandard(SameasSXlastyear)• KMC1RadioStandard• FullWovenVinylFloorStandard• FourStepAluminumLadderStandard

2017 Changes Bennington “ S” Model

Page 8: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

2017 Changes BenningtonBennington

- WovenVinylStandardonall- SSeries- SXSeries- SXPSeries- GSeries

Page 9: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

• 22&24SSBXP(Swingback)LiketheHarris• 22SSR(SternRadius)LikeourLZmodel• 22&24SSRCXP(SternRadiusw/longportsternlounge)• 22&24SSFBXP(Fastback)w/Extsterndeck• 25SSXAPG(2- PointSternFishDualGates)

New 2017 Bennington “ S” Models

24SSFBX

Page 10: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

• Changeroomisanoption• Nav lightsaremountedonbowdeck• DockinglightsareanoptionandmountedinaplasticpodwiththeNavlightsonbowdeck.

• 23’’TubesareStdon20’andunder,25’’tubeoption$579.00Retail• Rubrailwithvinylinsertisanoption.Called“HeavyDutyRubRail”• About16’ofplaypenareaontheSL20• SL“M”modelshavetheplaypenmovedaft6”• Noradiusonfrontlounges,nogateseatoption• Fencepanelsarelowinheight• Norecesseddrinkholders.Optionforportable• Smodelcrossmembersareon24’’centers,not16’’

Bennington “S” Models

Page 11: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Bennington “S” Series

S&SXSeriesmodelsareon24’’centers

Page 12: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

StdNav Light

OptionalDockLightw/Nav

NonRadiusFrontLoungersNoGateSeatOption

Bennington “S” Models

Page 13: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

- NarrowSideGate

- AluminumRubRailOption RubRailw/vinylinsert

Bennington “S” Models

Page 14: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

ü SylvanDualActionSeatHingeLowersTheCushionMakingItEasytoAccessStowedItems.

ü SylvanFullWaterDiversion

- SingleActionSeatHinge

Sylvan Vs. Bennington “S”

- BenningtonWaterCanEnterFromSides

Page 15: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

MirageHelmü DoorIsRockSolidü WideOpeningü CoolerStorageü RecessedFootArea(morelegroom)

SSeriesHelm- FlimsyPlasticDoor- NarrowOpening- NoFootRecessedArea

Sylvan Mirage vs. Bennington “S”

Page 16: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

MirageFeaturesü RecessedDrinkHoldersü WideChaiseLoungesü LoungerSideStorageü RadiusBowLoungersü Optionforagateseatü ToeKickDesignSeatBases

BenningtonSSeries• Portabledrinkholders• NarrowChaiseLounge• NoLoungerSideStorage• NonRadiusBowLoungers• Nooptionforagateseat• NoToeKicks

Mirage Non LE vs. S Series

Page 17: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Sylvan Mirageü Square Gates

(don’t require finger guards)ü Spring Loaded Hinges

(assist In lifting the gates and prevent binding)

Bennington S Series- Radius Gates (outdated Look) - Radius Gates (require finger guards)- No Spring Loaded Hinges

- Bennington Uses Square Gates on SX-G-S-Q Series models

Bennington S Model Gates

Page 18: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Sylvan vs. Bennington

ComparingModels

Page 19: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

820 Mirage CRS vs. 20 SLSylvan

ü RadiusFrontLoungersü FullSeatWaterDiversionü HigherHpRatingü MoreFuelCapü RecessedDrinkHoldersü FullHeightFencePanelsü SquareGatesü HelmSeatWithArms

Page 20: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

We’reabout$496.00Less

820 Mirage CRS vs. 20 SL

Page 21: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 20 SLSylvanü RadiusFrontLoungersü FullSeatWaterDiversionü 30’’SideGateü GateSeatOptionü RecessedDrinkHoldersü RecessedDockingLightsü LargerPlaypenü TallerFencePanelsü HigherHpRatingü SquareGatesü SpringAssistGateLiftü ToeKickSeatBasesü HelmSeatWithArms

Page 22: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 20 SL

We’reabout$317.00More

Page 23: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Bennington SX Series

ShownwithoptionalblackoutpackageandTriToonoption

Page 24: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

- RadiusBowLoungers

- GateSeatOption

- FlushBowDeck

- ExtrudedSkirting

- FullHeightFencePanels

- GSeriesHelmRecliner

- WovenVinylFloorStd

- FourStepLadder

- KMC1StereoStd

- SquareGates

Bennington SX Model Features

Page 25: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

20SLX- PortableDrinkHolderOption- NarrowChaiseLounges- RadiusFrontLoungers- GateSeatOption- NoToeKicks

Sylvan Mirage vs. Bennington SX Sylvanü RadiusFrontLoungersü FullSeatWaterDiversionü 30’’SideGateü GateSeatOptionü RecessedDrinkHoldersü RecessedDockingLightsü LargerPlaypenü TallerFencePanelsü HigherHpRatingü SquareGatesü SpringAssistGateLiftü ToeKickSeatBases

Page 26: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 20 SLX

We’reabout$506.00less

Page 27: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 21 SLX

Page 28: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 21 SLX

SylvanSTDInteriorü RecessedDrinkHoldersü WideSeatCushionsü HelmRecessedFootArea

Page 29: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8520 Mirage CRS vs. 21 SLX

We’reabout$1,177.00less

Page 30: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

BenningtonPremiumModelFeatures• UpgradedConsole• FurnitureStylesAvailable- StandardDiamondPressed- OptionSXPPillowTopDiamondPressed

(Recesseddrinkholdersandspeakersinlumbar)AverageRetail$892.00

- OptionSXPPillowTopDzigno Pressed(Recesseddrinkholdersandspeakersinlumbar)AverageRetail$773.00

• SeatBasesFeatureToeKicks• FullWovenVinylFlooringStandard• FourStepAluminumLadder• “G”SeriesHelmReclinerStandard• KCM1Stereo

Bennington SX “P” Premium Model

Page 31: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Bennington S Model Helms Bennington

- SSeriesHelm

- SXSeriesHelm

- SXP“Premium”SeriesHelm(StitchedVinylBrow)

Page 32: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

StdMirageHelm• RecessedFootArea• LargeHelmDoor

SXPremiumHelm• StitchedVinylBrow

Mirage Helm vs. SXP Helm

Page 33: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

LEMirageHelmü ShownWithOptionalBuiltInGraphü RecessedFootAreaü LargeHelmDoor

SXPremiumHelm- StitchedVinylBrow- NoOptionForBuiltInGraph

LE Mirage Helm vs. SXP Helm

Page 34: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Bennington- RecessedDrinkHoldersIncludedInoptionalFurnitureStyles

SXPPremium

Sylvanü Extraheightfortallbeverages

Page 35: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

We’repricedabout$2,121lessw/outLEPkg

8520 Mirage CRS vs. 21 SLXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü SpringAssistGateLift

AddLEPackageandwe’repricedabout$900.00more.(LEfurniture,PRV250stereo,Highbackhelmseat,Gaugepkg,Consoleupgrade,Moodlights,Extremetiltsteering,Torcellosteeringwheel,Extendedreardeck,SS4- stepladder)

Page 36: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

We’repricedabout$849.00.00More

8522 Mirage CRS vs. 21 SLXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü SpringAssistGateLift

Page 37: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Mirage CnF vs. 22 SSXP (2 PT)

Page 38: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

We’repriceabout$1,693less

8522 Mirage CnF vs. 22 SSXPSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü 30’’SideGateü SpringAssistGateLift

Page 39: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8522 Mirage LZ vs. 22 SSRX

Page 40: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8522 Mirage LZ vs. 22 SSRX

BenningtonHelmw/WheelUpgrade

Page 41: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

We’reabout$90.00less

8522 Mirage LZ vs. 22 SSRXSylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerDeckü LongerPontoonsü MorePeopleCapü 30’’SideGateü HigherHpRatingü SpringAssistGateLift

Page 42: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

MirageAdvantages1. Full water diversion around seat bottoms2. 30’’ Side gates3. Spring Assist Gate Lift4. Longer playpen 5. Recessed drink holders6. Built in Nav & Docking lights 7. Heavy duty helm door with room for a cooler8. Radius front loungers all models9. Full height fence panels all models10. Toe Kicks all models

Mirage vs. “S” Series

Page 43: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8522 Mirage LZ LE vs. 2250 GSR

Page 44: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

2250GSRBennington G Series

Page 45: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8522 Mirage LZ LE vs. 2250 GSRSylvanü HelmRecessedFootArea(morelegroom)ü OptionForBuiltInGraphü RecessedDrinkHoldersü ExtraWideLoungers

Bennington- NoRecessedFootArea- NoRecessedDrinkHolders- NarrowLoungers

Page 46: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

BenningtonGSR

Fueltankislocatedundertheportsidesternlounge2016models.Notsure2017?

Page 47: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

8522 Mirage LZ LE vs. 2250 GSR

We’reabout$1,191Less

Sylvan

ü MoreFuelCapü UnderSeatFullWater

Diversionü RecessedDockingLightsü RecessedDrinkHoldersü LongerPontoonsü MorePeopleCapü 30’’SideGateü SpringAssistGateLift

Page 48: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

AdvantagePoints1. Full water diversion around seat bottoms2. 30’’ Side gates 3. Spring assist gate lifts4. Recessed drink holders5. Built in Nav & Docking lights6. Helm foot recessed area7. Extra Wide loungers

Selling Against G Series

Page 49: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the

Benningtoncrossmembersarenotallon16’’centers.S&SXmodelsareon24’’centers.

Benningtontransompodsaresecuredwith8to12bolts.

Sylvancrossmembersareon6’’centersinthesternareaandthenspacedatorcloseto16’’centers.

Sylvantransompodsaresecuredwith20plusbolts.

Construction

Page 50: 2017 Sylvan vs. Bennington Retail - Dealer Edge Sylvan vs. Bennington Retail.pdfü“New” Starting January 1 st, 2017 to March 31, 2017 “Winter Cash Sales Event” Substitute the