2016 Media Coverage - FINAL

2016 MEDIA COVERAGEMatt Chandler

1

TOTAL ARTICLES – 100

TOTAL CIRCULATION / REACH – 257,904,225

ARGO LX MEDIA LAUNCH EVENT – 18 JOURNALIST ATTENDEES

COVERAGE ACHIEVED BY PR ACTIVITY

ARGO MEDIA COVERAGE 2015 2016 (YTD)

Press Articles 29 100

Television Coverage 0 7

Magazine Cover Stories 0 5

Total Circulation / Reach: 13,527,010 257,904,225

ARGO ON TV

ARGO ON TV

ARGO ON THE COVER

ARGO ON THE COVER

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationCanadian Manufacturing magazine(online)

21.01.16 Argo: The story behind the hulking eight-wheeledvehicle ATV you always wanted

28,682

Plant magazine 10.02.16 ARGO’s UTV’s – No terrain is too tough, not even themoon

25,563

Plant magazine (online) 10.02.16 ARGO’s UTV’s – No terrain is too tough, not even themoon

25,563

TSN’s Motoring TV 20.03.16 Motoring TV meets the Canadian-made Argoamphibious atv

1,000,000

Canadian Fabricating and Weldingmagazine

21.03.16 Argo factory floor adopts to new model approach 20,188

Canadian Firefighter magazine 01.04.16 Robotic firefighting 7,018

Canadian Firefighter magazine (online) 01.04.16 Robotic firefighting 199,745

Canadian Business magazine 01.04.16 LTV: Lunar Terrain Vehicle 85,027

DirtTrax magazine (online) 04.04.16 New Leadership at Argo 60,500

ATV Rider magazine (online) 09.04.16 2016 Argo Outfitter 8x8 ATV 26,640

Canadian Manufacturing magazine(online)

11.04.16 Eight-wheeling in style: Ont. amphibious ATV makerintroduces new luxury lineup

28,682

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationCommunitech News 13.04.16 We Built This - Argo 11,000

Powersports Business Magazine(online)

14.04.16 Ontario Drive & Gear Ltd. names new president 36,531

ATV.com 22.04.16 2016 Argo LX Series Review 300,000

All Outdoor.com 26.04.16 Review: Argo Outfitter 8x8 – The ultimate go-anywherevehicle for hunters

352,638

Car and Driver magazine (online) 26.04.16 All-Terrain, For Real: 16 of the World’s Most CapableAdventure Vehicles

1,816,690

Outdoor Canada magazine 01.05.16 Trail Blazers - Great new ATV Rides 2016 92,054

Four Wheeler magazine (online) 05.05.16 Can the 2016 ARGO XTV Really Go Anywhere? 272,533

CBC News Montreal 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers

N/A

CBC News Montreal (online) 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers

N/A

CTV News Kitchener 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers

N/A

CTV News Kitchener (online) 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers

N/A

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationParry Sound Sideroads & Shorelinesmagazine

06.05.16 ATVs More Versatile Than Ever 15,000

Space Daily 10.05.16 Rover technology for space now being used on Earth 84,538

Automobile magazine (online) 13.05.16 2016 Argo 8x8 Amphibious ATV Review 473,298

CBC News (online) 13.05.16 Canadian Space Agency contractor puts rovers to work onEarth

N/A

ATV Rider magazine (online) 17.05.16 2017 ARGO LX First Look 26,640

ATV Rider magazine (online) 17.05.16 2017 ARGO HuntMaster 8x8 Amphibious XTV 26,640

ATV Rider magazine (online) 17.05.16 2017 ARGO Scout 6x6 Amphibious XTV 26,640

ATV Rider magazine (online) 17.05.16 2017 ARGO 750 HDI 8x8 Amphibious XTV 26,640

ATV Rider magazine (online) 17.05.16 2017 ARGO 6x6 Frontier EFI 26,640

ATV Rider magazine (online) 17.05.16 2017 ARGO Frontier 8x8 EFI 26,640

Waterloo Chronicle 18.05.16 Manufacturing makes advances 48,909

The Calgary Herald (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,231,271

The Ottawa Citizen 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 112,536

The Ottawa Citizen (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 379,900

The Edmonton Journal 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 101,148

The Edmonton Journal (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 475,629

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationThe Province 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 134,562

The National Post 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 177,782

The National Post (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,965,544

Driving.ca 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 45,919

The Calgary Herald 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 119,617

The Province (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,775,861

The Vancouver Sun 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 153,202

The Vancouver Sun (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,603,605

The Montreal Gazette 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 83,471

The Montreal Gazette (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 918,634

The Windsor Star 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 55,479

The Windsor Star (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 311,085

The Regina Leader-Post 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 37,083

The Regina Leader-Post (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 145,883

The Saskatoon Star-Phoenix 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 44,563

The Saskatoon Star-Phoenix (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 152,456

Powersports Business magazine 18.05.16 ARGO Connects with extreme terrain users 12,077

Powersports Business magazine(online)

18.05.16 ARGO Connects with extreme terrain users 36,531

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationMotorcycle and Powersports Newsmagazine

24.05.16 Geared to Go Where No Vehicle Has Gone Before 15,192

Motorcycle and Powersports News(online)

24.05.16 Geared to Go Where No Vehicle Has Gone Before 15,192

The Toronto Star 03.06.16 Meet Argo, the ATV that can take on land or water 361,323

The Toronto Star (online) 03.06.16 Meet Argo, the ATV that can take on land or water 6,471,054

AutoJournal magazine 07.06.16 Campagna Motors / ARGO – Wanted: Canadian Dealers 20,000

Autosphere.ca 07.06.16 Campagna Motors / ARGO – Wanted: Canadian Dealers 25,242

Wheels.ca 10.06.16 Meet Argo, the ATV that can take on land or water 187,236

Go Riding magazine 13.06.16 The New Argo LX: Hot (and) on Your Trail 25,000

Go Riding magazine 13.06.16 The ARGO XTD 5,000

Acreage magazine 13.06.16 What’s New – Trends in utility ATVs 160,000

Acreage magazine (online) 13.06.16 What’s New – Trends in utility ATVs 60,000

DirtTrax magazine 17.06.16 Argo LX Series XTV – Going Where Others Simply Can’t 60,500

Popular Mechanics 22.06.16 The ATV That Swims 7,412,000

Popular Mechanics (tablet) 22.06.16 The ATV That Swims 4,748,000

COVERAGE SUMMARY SNAPSHOTPublication Date Headline CirculationATV.com 24.06.16 2016 Argo Outfitter 8x8 Review 300,000

ATV Illustrated magazine 27.06.16 ARGO LUXURY – Any Terrain – Any Time 65,011

Popular Mechanics online 29.06.16 The Argo LX is an ATV That Swims 1,782,803

Maxim magazine online 30.06.16 The Argo LX is The 8-Wheel Amphibious ATV Of Your Dreams 2,397,946

Road and Track online 30.06.16 The Argo LX is an ATV That Swims 575,524

Boating magazine online 30.06.16 The Argo LX is an ATV That Swims 23,640

Dirt Trax TV 04.07.16 Episode Two 8,100,000

GQ France online 04.07.16 ARGO LX 8x8: Mieux Qu’un 4x4 Oui! 10,969,898

StupidDope.com 05.07.16 Go Anywhere, Anytime! The 2016 Argo LX 797,376

Fisher’s ATV World 09.07.16 Utah's Trail Country & First Ride on Amphibious XTV! 152,000,000

Waterloo Region Record 14.07.16 Lunar rover gets a test drive 63,386

Waterloo Region Record online 14.07.16 Rover put through its paces in ‘lunar’ landscape 216,427

Car and Driver magazine 18.07.16 Eight is Enough 1,207,157

Car and Driver magazine 18.07.16 Beyond Skid Steer 1,207,157

Fire Engineering online 18.07.16 ARGO Unveils New 2017 Responder Vehicles for Fire and RescueIndustry

124,249

EMS World online 18.07.16 ARGO Unveils new 2017 Responder Vehicles 183,348

The Dispatcher 18.07.16 ARGO Unveils New 2017 Responder Vehicles for Fire & RescueIndustry

2,400

Powersports Business online 19.07.16 ARGO Unveils new 2017 XTV lineup 35,531

COVERAGE SUMMARY SNAPSHOT

Publication Date Headline CirculationBowhunting.com 19.07.16 ARGO Unveils New 2017 Wilderness Series for Big Game,

Recreational and Elite Hunters237,527

HuntingLife.com 19.07.16 ARGO Unveils New 2017 Wilderness Series for Big Game,Recreational and Elite Hunters

138,525

Utility Fleet Professional online 19.07.16 ARGO All-Terrain Vehicle 5,000

Motorcycle & Powersports News 19.07.16 ARGO Unveils New 2017 XTV Lineup 15,192

Car and Driver magazine online 27.07.16 Argo LX 8x8 2,361,697

Yahoo News online 28.07.16 Argo LX 8x8 82,240,750

ATV World Magazine 02.08.16 ARGO – The Original Off Road Badass 30,000

Bloomberg TV Canada 09.08.16 The Canadian Company Building the Bots that Roam the Moon 3,000,000

Bloomberg TV Canada (online) 09.08.16 The Canadian Company Building the Bots that Roam the Moon 19,506,810

Powersports Business magazine 15.08.16 ARGO’s 2017 XTV models include new 6x6 Frontier 36,531

Dirt Trax magazine 15.08.16 Traction – Things are rocking at Argo 60,500

Delta Waterfowl’s Hunt Annual 16.08.16 Best Buys for Duck Season 60,000

January 21, 2015

ARGO MEDIA COVERAGE

January 21, 2015

ARGO MEDIA COVERAGE

January 21, 2015

ARGO MEDIA COVERAGE

February 20, 2016

ARGO MEDIA COVERAGE

February 20, 2016

ARGO MEDIA COVERAGE

February 20, 2016

ARGO MEDIA COVERAGE

February 20, 2016

ARGO MEDIA COVERAGE

March 20, 2016

Click coverage toview video clip

ARGO MEDIA COVERAGE

March 21, 2016

ARGO MEDIA COVERAGE

March 21, 2016

ARGO MEDIA COVERAGE

March 21, 2016

ARGO MEDIA COVERAGE

April 1, 2016

ARGO MEDIA COVERAGE

April 1, 2016

ARGO MEDIA COVERAGE

April 1, 2016

ARGO MEDIA COVERAGE

April 1, 2016

ARGO MEDIA COVERAGE

April 1, 2016

ARGO MEDIA COVERAGE

April 4, 2016

ARGO MEDIA COVERAGE

April 9, 2016

ARGO MEDIA COVERAGE

April 9, 2016

ARGO MEDIA COVERAGE

April 11, 2016

ARGO MEDIA COVERAGE

April 13, 2016

Click coverage toview video clip

ARGO MEDIA COVERAGE

April 14, 2016

ARGO MEDIA COVERAGE

April 22, 2016

ARGO MEDIA COVERAGE

April 22, 2016

ARGO MEDIA COVERAGE

April 22, 2016

ARGO MEDIA COVERAGE

April 22, 2016

ARGO MEDIA COVERAGE

April 22, 2016

ARGO MEDIA COVERAGE

April 25, 2016

ARGO MEDIA COVERAGE

April 25, 2016

ARGO MEDIA COVERAGE

April 25, 2016

ARGO MEDIA COVERAGE

April 25, 2016

ARGO MEDIA COVERAGE

April 26, 2016

ARGO MEDIA COVERAGE

April 26, 2016

ARGO MEDIA COVERAGE

May 1, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 5, 2016

ARGO MEDIA COVERAGE

May 6, 2016

ARGO MEDIA COVERAGE

May 10, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 13, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 17, 2016

ARGO MEDIA COVERAGE

May 18, 2016

ARGO MEDIA COVERAGE

ARGO MEDIA COVERAGE

May 23, 2016

ARGO MEDIA COVERAGE

May 23, 2016

ARGO MEDIA COVERAGE

May 23, 2016

May 18, 2016

ARGO MEDIA COVERAGE

May 18, 2016

ARGO MEDIA COVERAGE

May 18, 2016

ARGO MEDIA COVERAGE

May 23, 2016

ARGO MEDIA COVERAGE

May 23, 2016

ARGO MEDIA COVERAGE

May 23, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

May 24, 2016

ARGO MEDIA COVERAGE

June 3, 2016

ARGO MEDIA COVERAGE

June 3, 2016

ARGO MEDIA COVERAGE

June 7, 2016

ARGO MEDIA COVERAGE

June 13, 2016

ARGO MEDIA COVERAGE

June 13, 2016

ARGO MEDIA COVERAGE

June 13, 2016

ARGO MEDIA COVERAGE

June 17, 2016

ARGO MEDIA COVERAGE

June 22, 2016

ARGO MEDIA COVERAGE

June 24, 2016

ARGO MEDIA COVERAGE

June 24, 2016

ARGO MEDIA COVERAGE

June 24, 2016

ARGO MEDIA COVERAGE

June 24, 2016

ARGO MEDIA COVERAGE

June 24, 2016

ARGO MEDIA COVERAGE

June 27, 2016

ARGO MEDIA COVERAGE

June 29, 2016

ARGO MEDIA COVERAGE

June 29, 2016

ARGO MEDIA COVERAGE

June 30, 2016

ARGO MEDIA COVERAGE

June 30, 2016

ARGO MEDIA COVERAGE

July 4, 2016

Click coverage toview video clip

ARGO MEDIA COVERAGE

July 9, 2016

ARGO MEDIA COVERAGE

July 14, 2016

ARGO MEDIA COVERAGE

July 14, 2016

ARGO MEDIA COVERAGE

July 14, 2016

ARGO MEDIA COVERAGE

July 18, 2016

ARGO MEDIA COVERAGE

July 18, 2016

ARGO MEDIA COVERAGE

July 18, 2016

ARGO MEDIA COVERAGE

July 18, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 19, 2016

ARGO MEDIA COVERAGE

July 27, 2016

ARGO MEDIA COVERAGE

July 27, 2016

ARGO MEDIA COVERAGE

July 28, 2016

ARGO MEDIA COVERAGE

July 28, 2016

ARGO MEDIA COVERAGE

July 28, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 2, 2016

ARGO MEDIA COVERAGE

August 9, 2016

ARGO MEDIA COVERAGE

August 15, 2016

ARGO MEDIA COVERAGE

August 15, 2016

ARGO MEDIA COVERAGE

August 16, 2016

ARGO MEDIA COVERAGE

COMING SOON…

THANK YOU