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2016 MEDIA COVERAGEMatt Chandler
1
TOTAL ARTICLES – 100
TOTAL CIRCULATION / REACH – 257,904,225
ARGO LX MEDIA LAUNCH EVENT – 18 JOURNALIST ATTENDEES
COVERAGE ACHIEVED BY PR ACTIVITY
ARGO MEDIA COVERAGE 2015 2016 (YTD)
Press Articles 29 100
Television Coverage 0 7
Magazine Cover Stories 0 5
Total Circulation / Reach: 13,527,010 257,904,225
ARGO ON TV
ARGO ON TV
ARGO ON THE COVER
ARGO ON THE COVER
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationCanadian Manufacturing magazine(online)
21.01.16 Argo: The story behind the hulking eight-wheeledvehicle ATV you always wanted
28,682
Plant magazine 10.02.16 ARGO’s UTV’s – No terrain is too tough, not even themoon
25,563
Plant magazine (online) 10.02.16 ARGO’s UTV’s – No terrain is too tough, not even themoon
25,563
TSN’s Motoring TV 20.03.16 Motoring TV meets the Canadian-made Argoamphibious atv
1,000,000
Canadian Fabricating and Weldingmagazine
21.03.16 Argo factory floor adopts to new model approach 20,188
Canadian Firefighter magazine 01.04.16 Robotic firefighting 7,018
Canadian Firefighter magazine (online) 01.04.16 Robotic firefighting 199,745
Canadian Business magazine 01.04.16 LTV: Lunar Terrain Vehicle 85,027
DirtTrax magazine (online) 04.04.16 New Leadership at Argo 60,500
ATV Rider magazine (online) 09.04.16 2016 Argo Outfitter 8x8 ATV 26,640
Canadian Manufacturing magazine(online)
11.04.16 Eight-wheeling in style: Ont. amphibious ATV makerintroduces new luxury lineup
28,682
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationCommunitech News 13.04.16 We Built This - Argo 11,000
Powersports Business Magazine(online)
14.04.16 Ontario Drive & Gear Ltd. names new president 36,531
ATV.com 22.04.16 2016 Argo LX Series Review 300,000
All Outdoor.com 26.04.16 Review: Argo Outfitter 8x8 – The ultimate go-anywherevehicle for hunters
352,638
Car and Driver magazine (online) 26.04.16 All-Terrain, For Real: 16 of the World’s Most CapableAdventure Vehicles
1,816,690
Outdoor Canada magazine 01.05.16 Trail Blazers - Great new ATV Rides 2016 92,054
Four Wheeler magazine (online) 05.05.16 Can the 2016 ARGO XTV Really Go Anywhere? 272,533
CBC News Montreal 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers
N/A
CBC News Montreal (online) 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers
N/A
CTV News Kitchener 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers
N/A
CTV News Kitchener (online) 05.05.16 Canadian Space Agency unveils lighter, less expensiverovers
N/A
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationParry Sound Sideroads & Shorelinesmagazine
06.05.16 ATVs More Versatile Than Ever 15,000
Space Daily 10.05.16 Rover technology for space now being used on Earth 84,538
Automobile magazine (online) 13.05.16 2016 Argo 8x8 Amphibious ATV Review 473,298
CBC News (online) 13.05.16 Canadian Space Agency contractor puts rovers to work onEarth
N/A
ATV Rider magazine (online) 17.05.16 2017 ARGO LX First Look 26,640
ATV Rider magazine (online) 17.05.16 2017 ARGO HuntMaster 8x8 Amphibious XTV 26,640
ATV Rider magazine (online) 17.05.16 2017 ARGO Scout 6x6 Amphibious XTV 26,640
ATV Rider magazine (online) 17.05.16 2017 ARGO 750 HDI 8x8 Amphibious XTV 26,640
ATV Rider magazine (online) 17.05.16 2017 ARGO 6x6 Frontier EFI 26,640
ATV Rider magazine (online) 17.05.16 2017 ARGO Frontier 8x8 EFI 26,640
Waterloo Chronicle 18.05.16 Manufacturing makes advances 48,909
The Calgary Herald (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,231,271
The Ottawa Citizen 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 112,536
The Ottawa Citizen (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 379,900
The Edmonton Journal 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 101,148
The Edmonton Journal (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 475,629
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationThe Province 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 134,562
The National Post 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 177,782
The National Post (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,965,544
Driving.ca 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 45,919
The Calgary Herald 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 119,617
The Province (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,775,861
The Vancouver Sun 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 153,202
The Vancouver Sun (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 1,603,605
The Montreal Gazette 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 83,471
The Montreal Gazette (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 918,634
The Windsor Star 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 55,479
The Windsor Star (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 311,085
The Regina Leader-Post 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 37,083
The Regina Leader-Post (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 145,883
The Saskatoon Star-Phoenix 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 44,563
The Saskatoon Star-Phoenix (online) 23.05.16 Argo eight-wheeler is an extreme machine for extreme terrain 152,456
Powersports Business magazine 18.05.16 ARGO Connects with extreme terrain users 12,077
Powersports Business magazine(online)
18.05.16 ARGO Connects with extreme terrain users 36,531
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationMotorcycle and Powersports Newsmagazine
24.05.16 Geared to Go Where No Vehicle Has Gone Before 15,192
Motorcycle and Powersports News(online)
24.05.16 Geared to Go Where No Vehicle Has Gone Before 15,192
The Toronto Star 03.06.16 Meet Argo, the ATV that can take on land or water 361,323
The Toronto Star (online) 03.06.16 Meet Argo, the ATV that can take on land or water 6,471,054
AutoJournal magazine 07.06.16 Campagna Motors / ARGO – Wanted: Canadian Dealers 20,000
Autosphere.ca 07.06.16 Campagna Motors / ARGO – Wanted: Canadian Dealers 25,242
Wheels.ca 10.06.16 Meet Argo, the ATV that can take on land or water 187,236
Go Riding magazine 13.06.16 The New Argo LX: Hot (and) on Your Trail 25,000
Go Riding magazine 13.06.16 The ARGO XTD 5,000
Acreage magazine 13.06.16 What’s New – Trends in utility ATVs 160,000
Acreage magazine (online) 13.06.16 What’s New – Trends in utility ATVs 60,000
DirtTrax magazine 17.06.16 Argo LX Series XTV – Going Where Others Simply Can’t 60,500
Popular Mechanics 22.06.16 The ATV That Swims 7,412,000
Popular Mechanics (tablet) 22.06.16 The ATV That Swims 4,748,000
COVERAGE SUMMARY SNAPSHOTPublication Date Headline CirculationATV.com 24.06.16 2016 Argo Outfitter 8x8 Review 300,000
ATV Illustrated magazine 27.06.16 ARGO LUXURY – Any Terrain – Any Time 65,011
Popular Mechanics online 29.06.16 The Argo LX is an ATV That Swims 1,782,803
Maxim magazine online 30.06.16 The Argo LX is The 8-Wheel Amphibious ATV Of Your Dreams 2,397,946
Road and Track online 30.06.16 The Argo LX is an ATV That Swims 575,524
Boating magazine online 30.06.16 The Argo LX is an ATV That Swims 23,640
Dirt Trax TV 04.07.16 Episode Two 8,100,000
GQ France online 04.07.16 ARGO LX 8x8: Mieux Qu’un 4x4 Oui! 10,969,898
StupidDope.com 05.07.16 Go Anywhere, Anytime! The 2016 Argo LX 797,376
Fisher’s ATV World 09.07.16 Utah's Trail Country & First Ride on Amphibious XTV! 152,000,000
Waterloo Region Record 14.07.16 Lunar rover gets a test drive 63,386
Waterloo Region Record online 14.07.16 Rover put through its paces in ‘lunar’ landscape 216,427
Car and Driver magazine 18.07.16 Eight is Enough 1,207,157
Car and Driver magazine 18.07.16 Beyond Skid Steer 1,207,157
Fire Engineering online 18.07.16 ARGO Unveils New 2017 Responder Vehicles for Fire and RescueIndustry
124,249
EMS World online 18.07.16 ARGO Unveils new 2017 Responder Vehicles 183,348
The Dispatcher 18.07.16 ARGO Unveils New 2017 Responder Vehicles for Fire & RescueIndustry
2,400
Powersports Business online 19.07.16 ARGO Unveils new 2017 XTV lineup 35,531
COVERAGE SUMMARY SNAPSHOT
Publication Date Headline CirculationBowhunting.com 19.07.16 ARGO Unveils New 2017 Wilderness Series for Big Game,
Recreational and Elite Hunters237,527
HuntingLife.com 19.07.16 ARGO Unveils New 2017 Wilderness Series for Big Game,Recreational and Elite Hunters
138,525
Utility Fleet Professional online 19.07.16 ARGO All-Terrain Vehicle 5,000
Motorcycle & Powersports News 19.07.16 ARGO Unveils New 2017 XTV Lineup 15,192
Car and Driver magazine online 27.07.16 Argo LX 8x8 2,361,697
Yahoo News online 28.07.16 Argo LX 8x8 82,240,750
ATV World Magazine 02.08.16 ARGO – The Original Off Road Badass 30,000
Bloomberg TV Canada 09.08.16 The Canadian Company Building the Bots that Roam the Moon 3,000,000
Bloomberg TV Canada (online) 09.08.16 The Canadian Company Building the Bots that Roam the Moon 19,506,810
Powersports Business magazine 15.08.16 ARGO’s 2017 XTV models include new 6x6 Frontier 36,531
Dirt Trax magazine 15.08.16 Traction – Things are rocking at Argo 60,500
Delta Waterfowl’s Hunt Annual 16.08.16 Best Buys for Duck Season 60,000
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COMING SOON…
THANK YOU
